INTERNATIONAL MARKETING MANAGEMENT

MKT5IMM

2021

Credit points: 15

Subject outline

In this subject you will explore both the theory and practice of international marketing. Heavy reliance will be placed on the importance of a firm's market orientation and the corresponding implications for marketing and business strategy formulation. Macro level issues relating to the international environment will be canvassed, including international economics, culture, nationalism and economic development, as will micro level issues relating to problems of market entry and market development. The importance of international marketing research will be reflected in the treatment of all of the topics presented.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveYes

Learning ActivitiesClass seminar discussions, readings, group project, individual assignment

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Integrate and apply international marketing theory and skills to practical situations.
02. Identify, research and critically analyse international marketing information relevant to an organizational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively address the problem or issue.
03. Demonstrate effective team skills in order to contribute appropriately to the production of a group output.
04. Communicate effectively through written tasks appropriate to varied contexts and audiences

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne (Bundoora), 2021, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 10 - 22
One 3.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Final Examination (2 hours) 2000 word equivalence

N/ACentral examIndividualNo50 SILO1, SILO2

One, Group major assignment Four students per group, 2000 words per student

N/AAssignmentGroupNo30 SILO3, SILO4

One, Individual assignment 1500 words per student

N/AOtherIndividualNo20 SILO1, SILO2, SILO3, SILO4

City Campus, 2021, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 31 - 43
One 3.00 h seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Final Examination (2 hours) 2000 word equivalence

N/ACentral examIndividualNo50 SILO1, SILO2

One, Group major assignment Four students per group, 2000 words per student

N/AAssignmentGroupNo30 SILO3, SILO4

One, Individual assignment 1500 words per student

N/AOtherIndividualNo20 SILO1, SILO2, SILO3, SILO4