DIGITAL MARKETING

MKT5DMA

2021

Credit points: 15

Subject outline

Digital Marketing has transformed how businesses and other organisations communicate with their audiences. This subject is designed to provide a comprehensive guide to the concepts, techniques and best practices to support all the digital marketing processes. You will learn how to apply social media and content marketing and apply digital platforms as part of multichannel marketing to integrate the customer's journey. You will learn to design digital strategies and examine best practices from leading adopters of digital media. The practical knowledge developed through reviewing these concepts and best practice is intended to enable graduates entering employment as marketing professionals to exploit the opportunities of digital marketing while minimising the risks.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorDaniel Rayne

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveYes

Learning ActivitiesReflective examination, seminars, class discussions, individual essay, literature review, group discussions and teamwork

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Digital Marketing - Strategy, Implementation and Practice

Resource TypeBook

Resource RequirementPrescribed

AuthorDave Chaffey and Fiona Ellis-Chadwick

Year2019

Edition/Volume6th

PublisherPearson

ISBN9781292077611

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Digital Marketing - A Practical Approach

Resource TypeBook

Resource RequirementRecommended

AuthorAllan Charlesworth

Year2018

Edition/Volume3rd

PublisherRoutledge

ISBN9781351707640

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Various Journal Articles available on LMS

Resource TypeJournal article

Resource RequirementRecommended

AuthorVarious

YearN/A

Edition/VolumeN/A

PublisherVarious

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Integrate and apply digital marketing theory and digital literacy to practical situations by carrying out effective evidence based research
02. Critically analyse and research digital information relevant to digital platforms, digital media and evaluate potential solutions and recommendations
03. Analyse and evaluate digital marketing problems, create advanced digital content, manage digital information and make recommendations

Subject options

Select to view your study options…

Start date between: and    Key dates

City Campus, 2021, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorDaniel Rayne

Class requirements

Lecture/SeminarWeek: 10 - 22
One 2.00 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Examination Equivalent to 2500 words.

N/ACentral examIndividualNo40 SILO1, SILO2, SILO3

Individual Assignment Report 2000 words.

N/AAssignmentIndividualNo30 SILO1, SILO2

Group Digital Strategic Marketing Plan 2000 words.

N/AOtherGroupNo30 SILO1, SILO3

Melbourne (Bundoora), 2021, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorDaniel Rayne

Class requirements

Lecture/SeminarWeek: 30 - 42
One 2.00 hours lecture/seminar per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Examination Equivalent to 2500 words.

N/ACentral examIndividualNo40 SILO1, SILO2, SILO3

Individual Assignment Report 2000 words.

N/AAssignmentIndividualNo30 SILO1, SILO2

Group Digital Strategic Marketing Plan 2000 words.

N/AOtherGroupNo30 SILO1, SILO3

Vietnam (Hanoi University), 2021, LTU Term 5, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorDaniel Rayne

Class requirements

Lecture/SeminarWeek: 37 - 42
One 2.00 hours lecture/seminar per week on weekdays during the day from week 37 to week 42 and delivered via blended.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Examination Equivalent to 2500 words.

N/ACentral examIndividualNo40 SILO1, SILO2, SILO3

Individual Assignment Report 2000 words.

N/AAssignmentIndividualNo30 SILO1, SILO2

Group Digital Strategic Marketing Plan 2000 words.

N/AOtherGroupNo30 SILO1, SILO3