DIGITAL MARKETING

MKT5DMA

2020

Credit points: 15

Subject outline

Digital Marketing is one of the most important issues facing marketing today. This subject is designed to educate you in the area of digital marketing and provide a strategic framework to assess and implement various digital marketing tactics. You will explore the most up-to-date practices for search marketing, social media marketing, mobile marketing, digital strategy and planning and digital marketing as a whole. You will examine the evolution of communication and its implications on marketing strategy in a contemporary landscape where traditional and digital media coexist and interact.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorDaniel Rayne

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Integrate and apply digital marketing theory and skills to practical situations by carrying out effective evidence based research
02. Critically analyse information relevant to an organisational problem to evaluate potential solutions and develop digital platforms
03. Apply codes or practice relevant to the discipline

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne (Bundoora), 2020, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorDaniel Rayne

Class requirements

Lecture/Seminar Week: 10 - 22
One 3.00 h lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Individual reflection (1000 words) Students will be provided each week with a reflective / knowledge-based exerciseN/AN/AN/ANo30 SILO2, SILO3
Individual Assignment (Report) (2000 words)N/AN/AN/ANo40 SILO1, SILO2
Digital Strategic Marketing Plan (Group Report) (2500 words)N/AN/AN/ANo30 SILO1

City Campus, 2020, Semester 1, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorDaniel Rayne

Class requirements

Lecture/Seminar Week: 10 - 22
One 3.00 h lecture/seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Individual reflection (1000 words) Students will be provided each week with a reflective / knowledge-based exerciseN/AN/AN/ANo30 SILO2, SILO3
Individual Assignment (Report) (2000 words)N/AN/AN/ANo40 SILO1, SILO2
Digital Strategic Marketing Plan (Group Report) (2500 words)N/AN/AN/ANo30 SILO1

Melbourne (Bundoora), 2020, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorDaniel Rayne

Class requirements

Lecture/Seminar Week: 31 - 43
One 3.00 h lecture/seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Individual reflection (1000 words) Students will be provided each week with a reflective / knowledge-based exerciseN/AN/AN/ANo30 SILO2, SILO3
Individual Assignment (Report) (2000 words)N/AN/AN/ANo40 SILO1, SILO2
Digital Strategic Marketing Plan (Group Report) (2500 words)N/AN/AN/ANo30 SILO1

City Campus, 2020, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorDaniel Rayne

Class requirements

Lecture/Seminar Week: 31 - 43
One 3.00 h lecture/seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Individual reflection (1000 words) Students will be provided each week with a reflective / knowledge-based exerciseN/AN/AN/ANo30 SILO2, SILO3
Individual Assignment (Report) (2000 words)N/AN/AN/ANo40 SILO1, SILO2
Digital Strategic Marketing Plan (Group Report) (2500 words)N/AN/AN/ANo30 SILO1