CUSTOMER EXPERIENCE DESIGN

MKT5CED

2021

Credit points: 15

Subject outline

Customer Experience Design (CED) develops your ability to comprehensively manage a customers cross-channel interaction with an organisation product, brand or service over time. This subject offers you a five-stage integrated framework for designing customer/user experiences and for learning how to create successful experientially based value propositions that leverage any organisations products and services with an emphasis on bringing ideas to life based on how real customers/users think, feel and behave. You will demonstrate qualitative and quantitative insights to creatively engage customer/users across multiple channels or touch points such as web-based and mobile applications in providing a seamless end-to-end user experience journey.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsNo

Available as ElectiveYes

Learning ActivitiesClass discussions, group interactions, in class test, report writing

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesMKT5MMA

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

The Customer Experience Book: How to design, measure and improve customer experience in your business

Resource TypePrescribed

Resource RequirementN/A

AuthorPennington, Alan

Year2016

Edition/Volume1st

PublisherPearson UK 1st Ed. (e-book)

ISBN9781292148489, 10 1292148489

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Exhibit a comprehensive understanding of CED concepts in industry

02. Ascertain organisational objectives that assist in the sustainable development of CED initiatives

03. Apply CED knowledge and skills demonstrating autonomy, expert judgement, adaptability and responsibility to reflect the business processes, culture, assets and systems associated with the organisation

04. Interpret and transmit knowledge, skills and ideas to specialist and non-specialist audiences formulating recommendations for the improvement of the CED strategy of an organisation of choice.

Subject options

Select to view your study options…

Melbourne (Bundoora), 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 31 - 43
One 3.00 h seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Major Report: Understanding customers developing customer journeys (2500 wds). This assignment requires substantial work. Students to begin work after being taught�Customer Journey Map in wk 4. Students obtain data from survey prior to developing Customer Journey Map as part of task req.	N/A	Report	Individual	No	35	SILO1, SILO2, SILO3, SILO4
Assessment Task 2: Micro-blogging contributions by groups for weekly exercises (Class Participation) Exercises provided at end of each seminar. Group to present answers at the following seminar via Twitter with relevant tags. Tags are provided in the weekly lecture materials. (1000 words)	N/A	Other	Group	No	15	SILO1, SILO3
Final Examination - In class test (2 hours)	N/A	Other	Individual	No	50	SILO1, SILO3, SILO4

City Campus, 2021, Semester 2, Blended