ADVANCED CONSUMER DECISION MAKING

MKT5ACD

2021

Credit points: 15

Subject outline

Consumer behaviour is the study of how people make decisions about what they buy, need, want or the way they act with reference to products or services. This subject draws upon theories and concepts derived from the consumer behaviour literature, as well as other related human behaviour within disciplines such as digital technology, psychology, sociology and anthropology. This subject equips students with the skills necessary to successfully become future managers. Student will learn consumer research skills and knowledge relevant to the practice of marketing and digital marketing. This will be guided and supported through applied learning activities and effective case study techniques.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorClare D'Souza

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsNo

Available as ElectiveYes

Learning ActivitiesSeminar discussions, individual assessment, team project, case study and examination

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Consumer Behaviour - Buying, having, being

Resource TypeBook

Resource RequirementPrescribed

AuthorMichael Solomon et. al.

Year2019

Edition/Volume4th

PublisherPearson

ISBN9781488615757

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility

Intended Learning Outcomes

01. Apply advanced consumer behaviour theories to the complex decision-making processes when confronted with purchase and digital on-line situations

02. Demonstrate advanced critical thinking and digital analytical skills to marketing concepts involved in the consumer decision-making process.

03. Integrate and use high level consumer research skills, knowledge and sustainability concepts that apply to practical situations

Subject options

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Melbourne (Bundoora), 2021, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorClare D'Souza

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on any day including weekend during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Final Examination Equivalent to 2500 words	N/A	Central exam	Individual	No	60	SILO1, SILO2, SILO3
In-class individual activities Equivalent to 1000 words	N/A	Other	Individual	No	10	SILO1, SILO2
One Team project Equivalent to 2000 words per student (3 -4 in a group)	N/A	Other	Group	No	30	SILO2, SILO3

City Campus, 2021, Semester 2, Day