ADVANCED CONSUMER DECISION MAKING
MKT5ACD
2021
Credit points: 15
Subject outline
Consumer behaviour is the study of how people make decisions about what they buy, need, want or the way they act with reference to products or services. This subject draws upon theories and concepts derived from the consumer behaviour literature, as well as other related human behaviour within disciplines such as digital technology, psychology, sociology and anthropology. This subject equips students with the skills necessary to successfully become future managers. Student will learn consumer research skills and knowledge relevant to the practice of marketing and digital marketing. This will be guided and supported through applied learning activities and effective case study techniques.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorClare D'Souza
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveYes
Learning ActivitiesSeminar discussions, individual assessment, team project, case study and examination
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Consumer Behaviour - Buying, having, being
Resource TypeBook
Resource RequirementPrescribed
AuthorMichael Solomon et. al.
Year2019
Edition/Volume4th
PublisherPearson
ISBN9781488615757
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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Melbourne (Bundoora), 2021, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorClare D'Souza
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on any day including weekend during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Final Examination Equivalent to 2500 words | Central exam | Individual | No | 60 | SILO1, SILO2, SILO3 |
In-class individual activities Equivalent to 1000 words | Other | Individual | No | 10 | SILO1, SILO2 |
One Team project Equivalent to 2000 words per student (3 -4 in a group) | Other | Group | No | 30 | SILO2, SILO3 |
City Campus, 2021, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorClare D'Souza
Class requirements
SeminarWeek: 30 - 42
One 2.00 hours seminar per week on any day including weekend during the day from week 30 to week 42 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Final Examination Equivalent to 2500 words | Central exam | Individual | No | 60 | SILO1, SILO2, SILO3 |
In-class individual activities Equivalent to 1000 words | Other | Individual | No | 10 | SILO1, SILO2 |
One Team project Equivalent to 2000 words per student (3 -4 in a group) | Other | Group | No | 30 | SILO2, SILO3 |