ADVANCED CONSUMER DECISION MAKING

MKT5ACD

2021

Credit points: 15

Subject outline

Consumer behaviour is the study of how people make decisions about what they buy, need, want or the way they act with reference to products or services. This subject draws upon theories and concepts derived from the consumer behaviour literature, as well as other related human behaviour within disciplines such as digital technology, psychology, sociology and anthropology. This subject equips students with the skills necessary to successfully become future managers. Student will learn consumer research skills and knowledge relevant to the practice of marketing and digital marketing. This will be guided and supported through applied learning activities and effective case study techniques.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorClare D'Souza

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveYes

Learning ActivitiesSeminar discussions, individual assessment, team project, case study and examination

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Consumer Behaviour - Buying, having, being

Resource TypePrescribed

Resource RequirementN/A

AuthorMichael Solomon et. al.

Year2019

Edition/Volume4th

PublisherPearson

ISBN9781488615757

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Apply advanced consumer behaviour theories to the complex decision-making processes when confronted with purchase and digital on-line situations
02. Demonstrate advanced critical thinking and digital analytical skills to marketing concepts involved in the consumer decision-making process.
03. Integrate and use high level consumer research skills, knowledge and sustainability concepts that apply to practical situations

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne (Bundoora), 2021, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Block ModeWeek: 10 - 14
Three 3.00 h block mode per week on any day including weekend during the day from week 10 to week 14 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Final Examination Equivalent to 2500 words

N/ACentral examIndividualNo60 SILO1, SILO2, SILO3

In-class individual activities Equivalent to 1000 words

N/AOtherIndividualNo10 SILO1, SILO2

One Team project Equivalent to 2000 words per student (3 -4 in a group)

N/AOtherGroupNo30 SILO2, SILO3

City Campus, 2021, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorClare D'Souza

Class requirements

SeminarWeek: 31 - 43
One 3.00 h seminar per week on any day including weekend at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Final Examination Equivalent to 2500 words

N/ACentral examIndividualNo60 SILO1, SILO2, SILO3

In-class individual activities Equivalent to 1000 words

N/AOtherIndividualNo10 SILO1, SILO2

One Team project Equivalent to 2000 words per student (3 -4 in a group)

N/AOtherGroupNo30 SILO2, SILO3