SOCIAL MARKETING

MKT3SOX

2021

Credit points: 15

Subject outline

Social marketing is the application of marketing principles to solve social problems. These include issues in poverty, public health, road safety, racism and climate communication and change. Increasingly, social marketing is developing its own theory base and also drawing on research in allied areas such as transformative research and health communication. It is being adopted by governments, on-governments organizations (NGOs) and other institutions around the world as they seek effective solutions relating to social issues and social problems. This subject introduces students to the theory and application of social marketing, explaining how techniques such as digital and social media, branding, segmentation and the marketing mix can be used to respond to social and health issues. Working individually and in small groups, you will learn to analyse real world problems and develop innovative and creative solutions using social marketing frameworks.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesOnline discussion forums, case studies, exercises, activities and quizzes

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB, SBAIO, SAAIO, SDAIO and have completed subject MKT1MDX

Co-requisitesN/A

Incompatible subjectsMKT3SEM

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Social Marketing

Resource TypeRecommended

Resource RequirementN/A

AuthorEagle and Kotler et. al

Year2014

Edition/VolumeN/A

PublisherPearson

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Social Marketing Learner Resource

Resource TypePrescribed

Resource RequirementN/A

AuthorDidasko Digital

Year2020

Edition/VolumeN/A

PublisherDidasko Group

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Understand the key principles of social marketing
02. Identify the ethical issues around the implementation of social marketing campaigns
03. Use social marketing and allied theories to analyse real-world social and health problems.
04. Use social marketing and allied theories to recommend creative solutions.
05. Use social marketing and allied theories to evaluate social marketing campaigns.
06. Communicate effectively; in writing, verbally and electronically

Subject options

Select to view your study options…

Start date between: and    Key dates

Online (Didasko), 2021, Study block 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 2 - 13
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Group case study and presentation (500-word equivalency per student) 15-min presentation To be submitted via Turnitin in the LMS link provided

N/AOtherIndividualNo20 SILO1, SILO2, SILO3, SILO6

One 2000-word individual report Literature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided

N/AReportIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

Take home exam - equivalent to 2000 words Test to be facilitated within the learning portal, students to have 48 hours access to exam - equivalent of 2 hour exam

N/ACentral examIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5

Online (Didasko), 2021, Study block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 41 - 52
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Group case study and presentation (500-word equivalency per student) 15-min presentation To be submitted via Turnitin in the LMS link provided

N/AOtherIndividualNo20 SILO1, SILO2, SILO3, SILO6

One 2000-word individual report Literature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided

N/AReportIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

Take home exam - equivalent to 2000 words Test to be facilitated within the learning portal, students to have 48 hours access to exam - equivalent of 2 hour exam

N/ACentral examIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5

Online (Didasko), 2021, Study block 11, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 45 - 0
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 45 to week 0 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Group case study and presentation (500-word equivalency per student) 15-min presentation To be submitted via Turnitin in the LMS link provided

N/AOtherIndividualNo20 SILO1, SILO2, SILO3, SILO6

One 2000-word individual report Literature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided

N/AReportIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

Take home exam - equivalent to 2000 words Test to be facilitated within the learning portal, students to have 48 hours access to exam - equivalent of 2 hour exam

N/ACentral examIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5

Online (Didasko), 2021, Study block 12, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 50 - 0
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 50 to week 0 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Group case study and presentation (500-word equivalency per student) 15-min presentation To be submitted via Turnitin in the LMS link provided

N/AOtherIndividualNo20 SILO1, SILO2, SILO3, SILO6

One 2000-word individual report Literature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided

N/AReportIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

Take home exam - equivalent to 2000 words Test to be facilitated within the learning portal, students to have 48 hours access to exam - equivalent of 2 hour exam

N/ACentral examIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5

Online (Didasko), 2021, Study block 2, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 6 - 17
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 6 to week 17 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Group case study and presentation (500-word equivalency per student) 15-min presentation To be submitted via Turnitin in the LMS link provided

N/AOtherIndividualNo20 SILO1, SILO2, SILO3, SILO6

One 2000-word individual report Literature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided

N/AReportIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

Take home exam - equivalent to 2000 words Test to be facilitated within the learning portal, students to have 48 hours access to exam - equivalent of 2 hour exam

N/ACentral examIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5

Online (Didasko), 2021, Study block 3, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 10 - 21
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 10 to week 21 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Group case study and presentation (500-word equivalency per student) 15-min presentation To be submitted via Turnitin in the LMS link provided

N/AOtherIndividualNo20 SILO1, SILO2, SILO3, SILO6

One 2000-word individual report Literature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided

N/AReportIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

Take home exam - equivalent to 2000 words Test to be facilitated within the learning portal, students to have 48 hours access to exam - equivalent of 2 hour exam

N/ACentral examIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5

Online (Didasko), 2021, Study block 4, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 15 - 26
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Group case study and presentation (500-word equivalency per student) 15-min presentation To be submitted via Turnitin in the LMS link provided

N/AOtherIndividualNo20 SILO1, SILO2, SILO3, SILO6

One 2000-word individual report Literature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided

N/AReportIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

Take home exam - equivalent to 2000 words Test to be facilitated within the learning portal, students to have 48 hours access to exam - equivalent of 2 hour exam

N/ACentral examIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5

Online (Didasko), 2021, Study block 5, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 19 - 30
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Group case study and presentation (500-word equivalency per student) 15-min presentation To be submitted via Turnitin in the LMS link provided

N/AOtherIndividualNo20 SILO1, SILO2, SILO3, SILO6

One 2000-word individual report Literature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided

N/AReportIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

Take home exam - equivalent to 2000 words Test to be facilitated within the learning portal, students to have 48 hours access to exam - equivalent of 2 hour exam

N/ACentral examIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5

Online (Didasko), 2021, Study block 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 24 - 35
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 24 to week 35 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Group case study and presentation (500-word equivalency per student) 15-min presentation To be submitted via Turnitin in the LMS link provided

N/AOtherIndividualNo20 SILO1, SILO2, SILO3, SILO6

One 2000-word individual report Literature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided

N/AReportIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

Take home exam - equivalent to 2000 words Test to be facilitated within the learning portal, students to have 48 hours access to exam - equivalent of 2 hour exam

N/ACentral examIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5

Online (Didasko), 2021, Study block 7, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 28 - 39
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 28 to week 39 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Group case study and presentation (500-word equivalency per student) 15-min presentation To be submitted via Turnitin in the LMS link provided

N/AOtherIndividualNo20 SILO1, SILO2, SILO3, SILO6

One 2000-word individual report Literature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided

N/AReportIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

Take home exam - equivalent to 2000 words Test to be facilitated within the learning portal, students to have 48 hours access to exam - equivalent of 2 hour exam

N/ACentral examIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5

Online (Didasko), 2021, Study block 8, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 32 - 43
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Group case study and presentation (500-word equivalency per student) 15-min presentation To be submitted via Turnitin in the LMS link provided

N/AOtherIndividualNo20 SILO1, SILO2, SILO3, SILO6

One 2000-word individual report Literature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided

N/AReportIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

Take home exam - equivalent to 2000 words Test to be facilitated within the learning portal, students to have 48 hours access to exam - equivalent of 2 hour exam

N/ACentral examIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5

Online (Didasko), 2021, Study block 9, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 37 - 48
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 37 to week 48 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Group case study and presentation (500-word equivalency per student) 15-min presentation To be submitted via Turnitin in the LMS link provided

N/AOtherIndividualNo20 SILO1, SILO2, SILO3, SILO6

One 2000-word individual report Literature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided

N/AReportIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5, SILO6

Take home exam - equivalent to 2000 words Test to be facilitated within the learning portal, students to have 48 hours access to exam - equivalent of 2 hour exam

N/ACentral examIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5