SOCIAL MARKETING

MKT3SOX

2020

Credit points: 15

Subject outline

In this subject you will learn about social marketing. Social marketing is the application of marketing principles to solve social problems. Increasingly social marketing is developing its own theory base and also drawing on research in allied areas such as health communication. It is increasingly being adopted by governments, non-governments organizations (NGOs) and others institutions around the world as they seek effective solutions relating to social issues and social problems in poverty, public health, road safety, racism and climate communication and change, along with environmental issues. In this subject you will be introduced to the theory and application of social marketing, explaining how techniques such as branding, segmentation and the marketing mix can be used to respond to social and health issues. Working individually and in small groups, you will learn to analyse real world problems and develop innovative and creative solutions using social marketing frameworks.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB

Co-requisitesN/A

Incompatible subjects MKT3SEM

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsSocial MarketingRecommendedEagle and Kotler et. al 2014 & 2015Pearson
ReadingsSocial Marketing Learner ResourcePrescribedDidasko Digital, 2019Didasko Group

Graduate capabilities & intended learning outcomes

01. Understand the key principles of social marketing

Activities:
Online discussion forums, case studies, exercises, activities and quizzes
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Identify the ethical issues around the implementation of social marketing campaigns

Activities:
Online discussion forums, case studies, exercises, activities and quizzes
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Use social marketing theories to analyse real-world social and health problems

Activities:
Online discussion forums, case studies, exercises, activities and quizzes
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

04. Use social marketing theories to recommend creative solutions

Activities:
Online discussion forums, case studies, exercises, activities and quizzes
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

05. Use social marketing theories to evaluate social marketing campaigns

Activities:
Online discussion forums, case studies, exercises, activities and quizzes
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

06. Communicate effectively; in writing, verbally and electronically

Activities:
Online discussion forums, case studies, exercises, activities and quizzes
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)

Subject options

Select to view your study options…

Start date between: and    Key dates

Online (Didasko), 2020, Study Block 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 02 - 13
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 02 to week 13 and delivered via online.

Assessments

Assessment elementComments% ILO*
Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided 15 01, 02, 03, 06
One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05, 06
One individual case-study (1,250-word equivalency)30 01, 02, 03, 04, 05
Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions15 04, 05

Online (Didasko), 2020, Study Block 4, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 15 - 26
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.

Assessments

Assessment elementComments% ILO*
Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided 15 01, 02, 03, 06
One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05, 06
One individual case-study (1,250-word equivalency)30 01, 02, 03, 04, 05
Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions15 04, 05

Online (Didasko), 2020, Study Block 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 23 - 34
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.

Assessments

Assessment elementComments% ILO*
Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided 15 01, 02, 03, 06
One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05, 06
One individual case-study (1,250-word equivalency)30 01, 02, 03, 04, 05
Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions15 04, 05

Online (Didasko), 2020, Study Block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 41 - 52
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment elementComments% ILO*
Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided 15 01, 02, 03, 06
One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05, 06
One individual case-study (1,250-word equivalency)30 01, 02, 03, 04, 05
Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions15 04, 05

Online (Didasko), 2020, Study Block 11, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 45
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 45 and delivered via online.

Assessments

Assessment elementComments% ILO*
Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided 15 01, 02, 03, 06
One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05, 06
One individual case-study (1,250-word equivalency)30 01, 02, 03, 04, 05
Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions15 04, 05

Online (Didasko), 2020, Study Block 12, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 50
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 50 and delivered via online.

Assessments

Assessment elementComments% ILO*
Group case study and presentation (750-word equivalency per student)15-min presentation To be submitted via Turnitin in the LMS link provided 15 01, 02, 03, 06
One 1,500-word individual reportLiterature review and social marketing intervention/plan on social issue To be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05, 06
One individual case-study (1,250-word equivalency)30 01, 02, 03, 04, 05
Mid semester test (750 word equivalency)Test to be facilitated within the learning portal, comprised of short answer questions15 04, 05