STRATEGIC MARKETING

MKT3SMX

2021

Credit points: 15

Subject outline

In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through business cases. You will review and analyse digital and marketing strategy concepts and theory and apply analytical tools and frameworks and demonstrate a broad and coherent understanding of marketing knowledge and skills.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsNo

Available as ElectiveNo

Learning ActivitiesOnline forums, exercises, case studies, activities and quizzes

Capstone subjectYes

Subject particulars

Subject rules

Prerequisites Student must have completed 180 credit points of study prior to undertaking this subject. Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB, SBAIO, SAAIO, SDAIO and have completed subject MKT1MDX

Co-requisitesN/A

Incompatible subjectsMKT3SMK

Equivalent subjectsMKT3SMK

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Strategic Marketing: Decision Making and Planning

Resource TypeBook

Resource RequirementRecommended

AuthorReed, P. & Baird, M

Year2019

Edition/Volume5th

PublisherCengage

ISBN9780170420549

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Marketing Planning and Strategy

Resource TypeBook

Resource RequirementRecommended

AuthorReed, P.

Year2010

Edition/Volume3rd

PublisherTHOMSON

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Strategic Marketing Learner Resource

Resource TypeBook

Resource RequirementPrescribed

AuthorDidasko Digital

Year2020

Edition/VolumeN/A

PublisherDidasko Group

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Adaptability and Self-Management

Intended Learning Outcomes

01. Assess an organisation's internal and external environments to determine its key resources, competences and capabilities.

02. Evaluate and recommend appropriate strategic directions that exploit market opportunities and/or organisational capabilities and core competences

03. Analyse marketing data and recommend relevant coherent marketing strategies and tactical programs based on the data for an organisation to achieve its stated strategic direction.

04. Demonstrate an in-depth level or marketing knowledge through the development and presentation of a coherent marketing strategy for an organisation.

Subject options

Select to view your study options…

Online (Didasko), 2021, Study block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words)	N/A	Report	Individual	No	30	SILO1, SILO2, SILO4
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer.	N/A	Other	Individual	No	20	SILO2, SILO3, SILO4
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS	N/A	Central exam	Individual	No	50	SILO1, SILO2, SILO3, SILO4

Online (Didasko), 2021, Study block 11, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 45 - 0
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 45 to week 0 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words)	N/A	Report	Individual	No	30	SILO1, SILO2, SILO4
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer.	N/A	Other	Individual	No	20	SILO2, SILO3, SILO4
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS	N/A	Central exam	Individual	No	50	SILO1, SILO2, SILO3, SILO4

Online (Didasko), 2021, Study block 12, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 50 - 0
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 50 to week 0 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words)	N/A	Report	Individual	No	30	SILO1, SILO2, SILO4
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer.	N/A	Other	Individual	No	20	SILO2, SILO3, SILO4
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS	N/A	Central exam	Individual	No	50	SILO1, SILO2, SILO3, SILO4

Online (Didasko), 2021, Study block 5, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 19 - 30
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words)	N/A	Report	Individual	No	30	SILO1, SILO2, SILO4
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer.	N/A	Other	Individual	No	20	SILO2, SILO3, SILO4
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS	N/A	Central exam	Individual	No	50	SILO1, SILO2, SILO3, SILO4

Online (Didasko), 2021, Study block 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 24 - 35
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 24 to week 35 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words)	N/A	Report	Individual	No	30	SILO1, SILO2, SILO4
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer.	N/A	Other	Individual	No	20	SILO2, SILO3, SILO4
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS	N/A	Central exam	Individual	No	50	SILO1, SILO2, SILO3, SILO4

Online (Didasko), 2021, Study block 7, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 28 - 39
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 28 to week 39 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words)	N/A	Report	Individual	No	30	SILO1, SILO2, SILO4
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer.	N/A	Other	Individual	No	20	SILO2, SILO3, SILO4
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS	N/A	Central exam	Individual	No	50	SILO1, SILO2, SILO3, SILO4

Online (Didasko), 2021, Study block 8, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 32 - 43
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words)	N/A	Report	Individual	No	30	SILO1, SILO2, SILO4
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer.	N/A	Other	Individual	No	20	SILO2, SILO3, SILO4
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS	N/A	Central exam	Individual	No	50	SILO1, SILO2, SILO3, SILO4

Online (Didasko), 2021, Study block 9, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 37 - 48
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 37 to week 48 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words)	N/A	Report	Individual	No	30	SILO1, SILO2, SILO4
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer.	N/A	Other	Individual	No	20	SILO2, SILO3, SILO4
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS	N/A	Central exam	Individual	No	50	SILO1, SILO2, SILO3, SILO4