STRATEGIC MARKETING
MKT3SMX
2021
Credit points: 15
Subject outline
In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through business cases. You will review and analyse digital and marketing strategy concepts and theory and apply analytical tools and frameworks and demonstrate a broad and coherent understanding of marketing knowledge and skills.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMalliga Marimuthu
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesOnline forums, exercises, case studies, activities and quizzes
Capstone subjectYes
Subject particulars
Subject rules
Prerequisites Student must have completed 180 credit points of study prior to undertaking this subject. Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB, SBAIO, SAAIO, SDAIO and have completed subject MKT1MDX
Co-requisitesN/A
Incompatible subjectsMKT3SMK
Equivalent subjectsMKT3SMK
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Marketing Planning and Strategy
Resource TypeBook
Resource RequirementRecommended
AuthorReed, P.
Year2010
Edition/Volume3rd
PublisherTHOMSON
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Strategic Marketing: Decision Making and Planning
Resource TypeBook
Resource RequirementRecommended
AuthorReed, P. & Baird, M
Year2019
Edition/Volume5th
PublisherCengage
ISBN9780170420549
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Strategic Marketing Learner Resource
Resource TypeBook
Resource RequirementPrescribed
AuthorDidasko Digital
Year2020
Edition/VolumeN/A
PublisherDidasko Group
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Online (Didasko), 2021, Study block 10, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words) | Report | Individual | No | 30 | SILO1, SILO2, SILO4 |
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer. | Other | Individual | No | 20 | SILO2, SILO3, SILO4 |
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2021, Study block 11, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 45 - 0
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 45 to week 0 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words) | Report | Individual | No | 30 | SILO1, SILO2, SILO4 |
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer. | Other | Individual | No | 20 | SILO2, SILO3, SILO4 |
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2021, Study block 12, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 50 - 0
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 50 to week 0 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words) | Report | Individual | No | 30 | SILO1, SILO2, SILO4 |
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer. | Other | Individual | No | 20 | SILO2, SILO3, SILO4 |
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2021, Study block 2, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 6 - 17
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 6 to week 17 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words) | Report | Individual | No | 30 | SILO1, SILO2, SILO4 |
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer. | Other | Individual | No | 20 | SILO2, SILO3, SILO4 |
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2021, Study block 3, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 10 - 21
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 10 to week 21 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words) | Report | Individual | No | 30 | SILO1, SILO2, SILO4 |
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer. | Other | Individual | No | 20 | SILO2, SILO3, SILO4 |
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2021, Study block 4, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words) | Report | Individual | No | 30 | SILO1, SILO2, SILO4 |
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer. | Other | Individual | No | 20 | SILO2, SILO3, SILO4 |
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2021, Study block 5, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 19 - 30
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words) | Report | Individual | No | 30 | SILO1, SILO2, SILO4 |
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer. | Other | Individual | No | 20 | SILO2, SILO3, SILO4 |
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2021, Study block 6, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 24 - 35
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 24 to week 35 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words) | Report | Individual | No | 30 | SILO1, SILO2, SILO4 |
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer. | Other | Individual | No | 20 | SILO2, SILO3, SILO4 |
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2021, Study block 7, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 28 - 39
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 28 to week 39 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words) | Report | Individual | No | 30 | SILO1, SILO2, SILO4 |
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer. | Other | Individual | No | 20 | SILO2, SILO3, SILO4 |
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2021, Study block 8, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 32 - 43
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words) | Report | Individual | No | 30 | SILO1, SILO2, SILO4 |
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer. | Other | Individual | No | 20 | SILO2, SILO3, SILO4 |
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Online (Didasko), 2021, Study block 9, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 37 - 48
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 37 to week 48 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual Strategic Marketing Report: Situational Analysis (Equivalent to 1500 words) | Report | Individual | No | 30 | SILO1, SILO2, SILO4 |
Online exercise(s) (Equivalent to 1000 words) Students will complete between 2 and 4 online exercise comprised of case study questions, multiple choice, forum participation or short answer. | Other | Individual | No | 20 | SILO2, SILO3, SILO4 |
Take-home exam (Equivalent to 2000 words) Equivalent of a 3 hour exam, to be completed within 48 hours of being made available to the student on LMS | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |