STRATEGIC MARKETING

MKT3SMX

2020

Credit points: 15

Subject outline

In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through business cases. You will review and analyse strategy concepts and theory and apply analytical tools and frameworks and demonstrate a broad and coherent understanding of marketing knowledge and skills.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectYes

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB and MKT1MDX

Co-requisitesN/A

Incompatible subjectsMKT3SMK

Equivalent subjectsMKT3SMK

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Marketing Planning and Strategy

Resource TypeRecommended

Resource RequirementN/A

AuthorReed, P.

Year2010

Edition/Volume3rd EDN

PublisherTHOMSON

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Strategic Marketing Learner Resource

Resource TypePrescribed

Resource RequirementN/A

AuthorDidasko Digital

Year2019

Edition/VolumeN/A

PublisherDidasko Group

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Strategic Marketing: Decision Making and Planning

Resource TypeRecommended

Resource RequirementN/A

AuthorReed, P.

Year2014

Edition/VolumeN/A

PublisherCengage

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Adaptability and Self-Management

Intended Learning Outcomes

01. Assess an organisation's internal and external environments to determine its key resources, competences and capabilities.
02. Evaluate and recommend appropriate strategic directions that exploit market opportunities and/or organisational capabilities and core competences
03. Analyse marketing data and recommend relevant coherent marketing strategies and tactical programs based on the data for an organisation to achieve its stated strategic direction.
04. Demonstrate an in-depth level or marketing knowledge through the development and presentation of a coherent marketing strategy for an organisation.

Subject options

Select to view your study options…

Start date between: and    Key dates

Online (Didasko), 2020, Study block 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 2 - 13
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words)

N/AN/AN/ANo20 SILO1, SILO2

Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions

N/AN/AN/ANo15 SILO2, SILO4

Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words)

N/AN/AN/ANo30 SILO2, SILO3, SILO4

Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS

N/AN/AN/ANo35 SILO1, SILO2, SILO3, SILO4

Online (Didasko), 2020, Study block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 41 - 52
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words)

N/AN/AN/ANo20 SILO1, SILO2

Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions

N/AN/AN/ANo15 SILO2, SILO4

Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words)

N/AN/AN/ANo30 SILO2, SILO3, SILO4

Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS

N/AN/AN/ANo35 SILO1, SILO2, SILO3, SILO4

Online (Didasko), 2020, Study block 11, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 45 - 0
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 45 to week 0 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words)

N/AN/AN/ANo20 SILO1, SILO2

Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions

N/AN/AN/ANo15 SILO2, SILO4

Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words)

N/AN/AN/ANo30 SILO2, SILO3, SILO4

Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS

N/AN/AN/ANo35 SILO1, SILO2, SILO3, SILO4

Online (Didasko), 2020, Study block 12, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 50 - 0
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 50 to week 0 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words)

N/AN/AN/ANo20 SILO1, SILO2

Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions

N/AN/AN/ANo15 SILO2, SILO4

Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words)

N/AN/AN/ANo30 SILO2, SILO3, SILO4

Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS

N/AN/AN/ANo35 SILO1, SILO2, SILO3, SILO4

Online (Didasko), 2020, Study block 4, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 15 - 26
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words)

N/AN/AN/ANo20 SILO1, SILO2

Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions

N/AN/AN/ANo15 SILO2, SILO4

Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words)

N/AN/AN/ANo30 SILO2, SILO3, SILO4

Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS

N/AN/AN/ANo35 SILO1, SILO2, SILO3, SILO4

Online (Didasko), 2020, Study block 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 23 - 34
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual Strategic Marketing Report: Situational Analysis(Equivalent to 1000 words)

N/AN/AN/ANo20 SILO1, SILO2

Online exercise(Equivalent to 500 words)Students will complete online exercise comprised of case study questions

N/AN/AN/ANo15 SILO2, SILO4

Strategic Marketing Report: Implementation and presentation (Group report)(Equivalent to 1000 words)

N/AN/AN/ANo30 SILO2, SILO3, SILO4

Take-home exam(Equivalent to 2000 words)Equivalent of a 2 hour exam, to be completed within 48 hours of being made available to the student on LMS

N/AN/AN/ANo35 SILO1, SILO2, SILO3, SILO4