STRATEGIC MARKETING

MKT3SMK

2021

Credit points: 15

Subject outline

In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through business cases. You will review and analyse digital and marketing strategy concepts and theory and apply analytical and data tools and frameworks and demonstrate a broad and coherent understanding of marketing knowledge and skills.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorPhilip Trebilcock

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveYes

Learning ActivitiesOnline resources, readings, seminars, cases studies, assignment and exam

Capstone subjectYes

Subject particulars

Subject rules

Prerequisites Student must have completed 180 credit points of study prior to undertaking this subjectMKT1MDP

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Strategic Marketing: Decision Making and Planning

Resource TypeBook

Resource RequirementPrescribed

AuthorReed, P. & Baird, M.

Year2019

Edition/Volume5th

PublisherCengage

ISBN9780170420549

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Assess an organisation's internal and external environments to determine its key resources, competences and capabilities
02. Evaluate and recommend appropriate strategic directions that exploit market opportunities and/or organisational capabilities and core competences
03. Analyse marketing data and recommend relevant coherent marketing strategies and tactical programs based on the data for an organisation to achieve its stated strategic direction
04. Demonstrate an in-depth level of marketing knowledge through the development and presentation of a coherent marketing strategy for an organisation.

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne (Bundoora), 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 3-hour final examination (equiv. 1,500 words)

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Strategic Marketing Report (individual report, 2,000 words )

N/AReportIndividualNo30 SILO1, SILO2, SILO4

In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers.

N/AAssignmentIndividualNo20 SILO2, SILO3, SILO4

Sydney, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 3-hour final examination (equiv. 1,500 words)

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Strategic Marketing Report (individual report, 2,000 words )

N/AReportIndividualNo30 SILO1, SILO2, SILO4

In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers.

N/AAssignmentIndividualNo20 SILO2, SILO3, SILO4

Albury-Wodonga, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

SeminarWeek: 30 - 42
One 2.00 hours seminar per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 3-hour final examination (equiv. 1,500 words)

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Strategic Marketing Report (individual report, 2,000 words )

N/AReportIndividualNo30 SILO1, SILO2, SILO4

In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers.

N/AAssignmentIndividualNo20 SILO2, SILO3, SILO4

Bendigo, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

SeminarWeek: 30 - 42
One 2.00 hours seminar per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 3-hour final examination (equiv. 1,500 words)

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Strategic Marketing Report (individual report, 2,000 words )

N/AReportIndividualNo30 SILO1, SILO2, SILO4

In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers.

N/AAssignmentIndividualNo20 SILO2, SILO3, SILO4

Melbourne (Bundoora), 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

SeminarWeek: 30 - 42
One 2.00 hours seminar per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 3-hour final examination (equiv. 1,500 words)

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Strategic Marketing Report (individual report, 2,000 words )

N/AReportIndividualNo30 SILO1, SILO2, SILO4

In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers.

N/AAssignmentIndividualNo20 SILO2, SILO3, SILO4

Mildura, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

SeminarWeek: 30 - 42
One 2.00 hours seminar per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 3-hour final examination (equiv. 1,500 words)

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Strategic Marketing Report (individual report, 2,000 words )

N/AReportIndividualNo30 SILO1, SILO2, SILO4

In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers.

N/AAssignmentIndividualNo20 SILO2, SILO3, SILO4

Shepparton, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

SeminarWeek: 30 - 42
One 2.00 hours seminar per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 3-hour final examination (equiv. 1,500 words)

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Strategic Marketing Report (individual report, 2,000 words )

N/AReportIndividualNo30 SILO1, SILO2, SILO4

In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers.

N/AAssignmentIndividualNo20 SILO2, SILO3, SILO4

Sydney, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

SeminarWeek: 30 - 42
One 2.00 hours seminar per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 3-hour final examination (equiv. 1,500 words)

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Strategic Marketing Report (individual report, 2,000 words )

N/AReportIndividualNo30 SILO1, SILO2, SILO4

In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers.

N/AAssignmentIndividualNo20 SILO2, SILO3, SILO4

Vietnam (Hanoi University), 2021, Semester 2, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

SeminarWeek: 30 - 42
One 2.00 hours seminar per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake 1h-3h of online learning activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 3-hour final examination (equiv. 1,500 words)

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Strategic Marketing Report (individual report, 2,000 words )

N/AReportIndividualNo30 SILO1, SILO2, SILO4

In-class assessment (equiv. 1000 words) Students will complete in-class case study questions and receive feedback on the LMS via online answers.

N/AAssignmentIndividualNo20 SILO2, SILO3, SILO4