STRATEGIC MARKETING
MKT3SMK
2018
Credit points: 15
Subject outline
This subject provides you with the ability to develop and communicate effective marketing strategies within organisational and non-organisation contexts by drawing upon relevant strategy concepts, theory, and analytical tools and frameworks.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorPeter Vitartas
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisites MKT1MDP
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions Enrolment cap of 50 for Winter School
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Planning and Strategy | Prescribed | Reed, P. | 3RD EDN., THOMSON, 2010 |
Graduate capabilities & intended learning outcomes
01. Assess an organisation's internal environment to determine its key resources, competences and capabilities
- Activities:
- Lectures, tutorials, cases studies, assignment and exam
- Related graduate capabilities and elements:
- Literacies and Communication Skills (Writing,Quantitative Literacy)
02. Evaluate and recommend appropriate strategic directions that exploit market opportunities and/or organisational capabilities and core competences
- Activities:
- Lectures, tutorials, cases studies assignment and exam
- Related graduate capabilities and elements:
- Literacies and Communication Skills (Writing,Quantitative Literacy)
03. Evaluate the various concepts of strategy and strategic marketing management, and integrate these concepts within the strategy formulation process
- Activities:
- Lectures, tutorials, cases studies and exam
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
04. Evaluate 'alternative' approaches to the process of formulating marketing strategy
- Activities:
- Lectures, tutorials, cases studies and exam
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
05. Formulate and assemble coherent marketing strategies and tactical programs for an organisation to achieve its stated strategic direction
- Activities:
- Lectures, tutorials cases studies and assignment
- Related graduate capabilities and elements:
- Literacies and Communication Skills (Writing,Quantitative Literacy)
06. Identify and evaluate market opportunities across a range of business/organisational situations and external environments
- Activities:
- Lectures, tutorials, cases studies, assignment and exam
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)
Subject options
Select to view your study options…
Albury-Wodonga, 2018, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Vitartas
Class requirements
Seminar
Week:
10
-
22
One 2.0 hours seminar per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04, 05, 06 |
| group assignment equivalent to 4000 words | 1000 words per student | 35 | 01, 02 |
| one 15 minute presentation. | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class contribution | Based on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading | 5 | 01, 02 |
| mid-semester test (one hour) | 10 | 01, 02 |
Bendigo, 2018, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Vitartas
Class requirements
Seminar
Week:
10
-
22
One 2.0 hours seminar per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04, 05, 06 |
| group assignment equivalent to 4000 words | 1000 words per student | 35 | 01, 02 |
| one 15 minute presentation. | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class contribution | Based on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading | 5 | 01, 02 |
| mid-semester test (one hour) | 10 | 01, 02 |
Melbourne, 2018, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Vitartas
Class requirements
Seminar
Week:
31
-
43
One 2.0 hours seminar per week
on weekdays
during the day
from week 31 to week 43
and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04, 05, 06 |
| group assignment equivalent to 4000 words | 1000 words per student | 35 | 01, 02 |
| one 15 minute presentation. | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class contribution | Based on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading | 5 | 01, 02 |
| mid-semester test (one hour) | 10 | 01, 02 |
Melbourne, 2018, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Vitartas
Class requirements
Seminar
Week:
10
-
22
One 2.0 hours seminar per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04, 05, 06 |
| group assignment equivalent to 4000 words | 1000 words per student | 35 | 01, 02 |
| one 15 minute presentation. | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class contribution | Based on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading | 5 | 01, 02 |
| mid-semester test (one hour) | 10 | 01, 02 |
Mildura, 2018, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Vitartas
Class requirements
Seminar
Week:
10
-
22
One 2.0 hours seminar per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04, 05, 06 |
| group assignment equivalent to 4000 words | 1000 words per student | 35 | 01, 02 |
| one 15 minute presentation. | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class contribution | Based on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading | 5 | 01, 02 |
| mid-semester test (one hour) | 10 | 01, 02 |
Shepparton, 2018, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Vitartas
Class requirements
Seminar
Week:
10
-
22
One 2.0 hours seminar per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04, 05, 06 |
| group assignment equivalent to 4000 words | 1000 words per student | 35 | 01, 02 |
| one 15 minute presentation. | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class contribution | Based on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading | 5 | 01, 02 |
| mid-semester test (one hour) | 10 | 01, 02 |
Sydney, 2018, Study Period 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Vitartas
Class requirements
Lecture
Week:
10
-
22
One 2.0 hours lecture per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Tutorial
Week:
10
-
22
One 1.0 hours tutorial per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04, 05, 06 |
| group assignment equivalent to 4000 words | 1000 words per student | 35 | 01, 02 |
| one 15 minute presentation. | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class contribution | Based on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading | 5 | 01, 02 |
| mid-semester test (one hour) | 10 | 01, 02 |
Sydney, 2018, Study Period 3, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Vitartas
Class requirements
Lecture
Week:
46
One 2.0 hours lecture per week
on weekdays
during the day
in week 46
and delivered via face-to-face.
Tutorial
Week:
46
One 1.0 hours tutorial per week
on weekdays
during the day
in week 46
and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04, 05, 06 |
| group assignment equivalent to 4000 words | 1000 words per student | 35 | 01, 02 |
| one 15 minute presentation. | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class contribution | Based on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading | 5 | 01, 02 |
| mid-semester test (one hour) | 10 | 01, 02 |
Vietnam, 2018, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Vitartas
Class requirements
Tutorial
Week:
31
-
43
One 1.0 hours tutorial per week
on weekdays
during the day
from week 31 to week 43
and delivered via face-to-face.
Lecture
Week:
31
-
43
One 2.0 hours lecture other recurrence
on weekdays
during the day
from week 31 to week 43
and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills. | 35 | 01, 02, 03, 04, 05, 06 |
| group assignment equivalent to 4000 words | 1000 words per student | 35 | 01, 02 |
| one 15 minute presentation. | performed as a group (relates to group assignment) | 15 | 01, 02 |
| class contribution | Based on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading | 5 | 01, 02 |
| mid-semester test (one hour) | 10 | 01, 02 |