SOCIAL MARKETING
MKT3SEM
2020
Credit points: 15
Subject outline
In this subject you will learn about social marketing. Social marketing is the application of marketing principles to solve social problems. Increasingly social marketing is developing its own theory base and also drawing on research in allied areas such as health communication. It is increasingly being adopted by governments, non-governments organizations (NGOs) and others institutions around the world as they seek effective solutions relating to social issues and social problems in poverty, public health, road safety, racism and climate communication and change, along with environmental issues. In this subject you will be introduced to the theory and application of social marketing, explaining how techniques such as branding, segmentation and the marketing mix can be used to respond to social and health issues. Working individually and in small groups, you will learn to analyse real world problems and develop innovative and creative solutions using social marketing frameworks.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorPhilip Trebilcock
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites MKT1MDP or enrolment in LBBEM, LBC, LBBC, LBB, LBF, LBBHR, LBIB, LBBS, LBBTH, LBBAB, LZBMM, LZCFA, HBHS, HBHSB, ABABU
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Readings
Social Marketing
Resource TypeRecommended
Resource RequirementN/A
AuthorEagle and Kotler et. al
Year2014
Edition/VolumeN/A
PublisherPearson
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Albury-Wodonga, 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
Unscheduled Online Class
Week:
10
-
22
One 1.00 h unscheduled online class per week
on any day including weekend
during the day
from week 10 to week 22
and delivered via online.
WorkShop
Week:
10
-
22
One 2.00 h workshop per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Group case study and presentation 15 minute presentation followed by questions and written slides - 1000 word equivalency per student | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO6 |
| One 1 hour mid semester exam - optional 10% Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options. | N/A | N/A | No | null | SILO1 |
| One Individual report (1500 words per student) Literature review and social marketing intervention/plan on a social issue | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
| One 2-hour final examination (Open text) Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Bendigo, 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
Unscheduled Online Class
Week:
10
-
22
One 1.00 h unscheduled online class per week
on any day including weekend
during the day
from week 10 to week 22
and delivered via online.
WorkShop
Week:
10
-
22
One 2.00 h workshop per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Group case study and presentation 15 minute presentation followed by questions and written slides - 1000 word equivalency per student | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO6 |
| One 1 hour mid semester exam - optional 10% Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options. | N/A | N/A | No | null | SILO1 |
| One Individual report (1500 words per student) Literature review and social marketing intervention/plan on a social issue | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
| One 2-hour final examination (Open text) Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Melbourne (Bundoora), 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
Unscheduled Online Class
Week:
10
-
22
One 1.00 h unscheduled online class per week
on any day including weekend
during the day
from week 10 to week 22
and delivered via online.
WorkShop
Week:
10
-
22
One 2.00 h workshop per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Group case study and presentation 15 minute presentation followed by questions and written slides - 1000 word equivalency per student | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO6 |
| One 1 hour mid semester exam - optional 10% Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options. | N/A | N/A | No | null | SILO1 |
| One Individual report (1500 words per student) Literature review and social marketing intervention/plan on a social issue | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
| One 2-hour final examination (Open text) Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Mildura, 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
Unscheduled Online Class
Week:
10
-
22
One 1.00 h unscheduled online class per week
on any day including weekend
during the day
from week 10 to week 22
and delivered via online.
WorkShop
Week:
10
-
22
One 2.00 h workshop per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Group case study and presentation 15 minute presentation followed by questions and written slides - 1000 word equivalency per student | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO6 |
| One 1 hour mid semester exam - optional 10% Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options. | N/A | N/A | No | null | SILO1 |
| One Individual report (1500 words per student) Literature review and social marketing intervention/plan on a social issue | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
| One 2-hour final examination (Open text) Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Shepparton, 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
Unscheduled Online Class
Week:
10
-
22
One 1.00 h unscheduled online class per week
on any day including weekend
during the day
from week 10 to week 22
and delivered via online.
WorkShop
Week:
10
-
22
One 2.00 h workshop per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Group case study and presentation 15 minute presentation followed by questions and written slides - 1000 word equivalency per student | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO6 |
| One 1 hour mid semester exam - optional 10% Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options. | N/A | N/A | No | null | SILO1 |
| One Individual report (1500 words per student) Literature review and social marketing intervention/plan on a social issue | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
| One 2-hour final examination (Open text) Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Vietnam (Hanoi University), 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
Unscheduled Online Class
Week:
31
-
43
One 1.00 h unscheduled online class per week
on any day including weekend
during the day
from week 31 to week 43
and delivered via online.
WorkShop
Week:
31
-
43
One 2.00 h workshop per week
on weekdays
during the day
from week 31 to week 43
and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Group case study and presentation 15 minute presentation followed by questions and written slides - 1000 word equivalency per student | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO6 |
| One 1 hour mid semester exam - optional 10% Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options. | N/A | N/A | No | null | SILO1 |
| One Individual report (1500 words per student) Literature review and social marketing intervention/plan on a social issue | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
| One 2-hour final examination (Open text) Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Sydney, 2020, Study period 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
Unscheduled Online Class
Week:
10
-
22
One 1.00 h unscheduled online class per week
on any day including weekend
during the day
from week 10 to week 22
and delivered via online.
WorkShop
Week:
10
-
22
One 2.00 h workshop per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Group case study and presentation 15 minute presentation followed by questions and written slides - 1000 word equivalency per student | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO6 |
| One 1 hour mid semester exam - optional 10% Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options. | N/A | N/A | No | null | SILO1 |
| One Individual report (1500 words per student) Literature review and social marketing intervention/plan on a social issue | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
| One 2-hour final examination (Open text) Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Singapore (SIM), 2020, Week 05-16, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
Unscheduled Online Class
Week:
5
-
16
One 1.00 h unscheduled online class per week
on any day including weekend
during the day
from week 5 to week 16
and delivered via online.
WorkShop
Week:
5
-
16
One 2.00 h workshop per week
on weekdays
during the day
from week 5 to week 16
and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Group case study and presentation 15 minute presentation followed by questions and written slides - 1000 word equivalency per student | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO6 |
| One 1 hour mid semester exam - optional 10% Students may do an optional mid-semester test worth 10%- if they count the test toward the Final Exam that exam is only worth 30%. Formative and summative options. | N/A | N/A | No | null | SILO1 |
| One Individual report (1500 words per student) Literature review and social marketing intervention/plan on a social issue | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
| One 2-hour final examination (Open text) Final may only be worth 30% if mid-semester test is counted (equivalent to 2000 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |