SOCIAL MARKETING

MKT3SEM

2021

Credit points: 15

Subject outline

Social marketing is the application of marketing principles to solve social problems. These include issues in poverty, public health, road safety, racism and climate communication and change. Increasingly, social marketing is developing its own theory base and also drawing on research in allied areas such as transformative research and health communication. It is being adopted by governments, non-governments organizations (NGOs) and others institutions around the world as they seek effective solutions relating to social issues and social problems. This subject introduces students to the theory and application of social marketing, explaining how techniques such as digital and social media, branding, segmentation and the marketing mix can be used to respond to social and health issues. Working individually and in small groups, you will learn to analyse real world problems and develop innovative and creative solutions using social marketing frameworks.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsNo

Available as ElectiveNo

Learning ActivitiesCase studies, project, discussion, evaluations, report, presentation and case discussion

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites MKT1MDP or enrolment in LBBEM, LBC, LBBC, LBB, LBF, LBBHR, LBIB, LBBS, LBBTH, LBBAB, LZBMM, LZCFA, HBHS, HBHSB, ABABU

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Social Marketing

Resource TypeBook

Resource RequirementPrescribed

AuthorEagle and Kotler et. al

Year2014

Edition/VolumeN/A

PublisherPearson

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Understand the key principles of social marketing

02. Identify the ethical issues around the implementation of social marketing campaigns

03. Use social marketing and allied theories to analyse real-world social and health problems

04. Use social marketing and allied theories to recommend creative solutions

05. Use social marketing and allied theories to evaluate social marketing campaigns

06. Communicate effectively; in writing, verbally and digital media.

Subject options

Select to view your study options…

Albury-Wodonga, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words	N/A	Report	Individual	No	30	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination Equivalent to 2000 words	N/A	Central exam	Individual	No	40	SILO1, SILO2, SILO3, SILO4, SILO5
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 750 word equivalency per student	N/A	Other	Group	No	30	SILO1, SILO2, SILO3, SILO6

Bendigo, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words	N/A	Report	Individual	No	30	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination Equivalent to 2000 words	N/A	Central exam	Individual	No	40	SILO1, SILO2, SILO3, SILO4, SILO5
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 750 word equivalency per student	N/A	Other	Group	No	30	SILO1, SILO2, SILO3, SILO6

Melbourne (Bundoora), 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words	N/A	Report	Individual	No	30	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination Equivalent to 2000 words	N/A	Central exam	Individual	No	40	SILO1, SILO2, SILO3, SILO4, SILO5
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 750 word equivalency per student	N/A	Other	Group	No	30	SILO1, SILO2, SILO3, SILO6

Mildura, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words	N/A	Report	Individual	No	30	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination Equivalent to 2000 words	N/A	Central exam	Individual	No	40	SILO1, SILO2, SILO3, SILO4, SILO5
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 750 word equivalency per student	N/A	Other	Group	No	30	SILO1, SILO2, SILO3, SILO6

Shepparton, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words	N/A	Report	Individual	No	30	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination Equivalent to 2000 words	N/A	Central exam	Individual	No	40	SILO1, SILO2, SILO3, SILO4, SILO5
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 750 word equivalency per student	N/A	Other	Group	No	30	SILO1, SILO2, SILO3, SILO6

Sydney, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words	N/A	Report	Individual	No	30	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination Equivalent to 2000 words	N/A	Central exam	Individual	No	40	SILO1, SILO2, SILO3, SILO4, SILO5
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 750 word equivalency per student	N/A	Other	Group	No	30	SILO1, SILO2, SILO3, SILO6

Vietnam (Hanoi University), 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words	N/A	Report	Individual	No	30	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination Equivalent to 2000 words	N/A	Central exam	Individual	No	40	SILO1, SILO2, SILO3, SILO4, SILO5
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 750 word equivalency per student	N/A	Other	Group	No	30	SILO1, SILO2, SILO3, SILO6

Singapore (SIM), 2021, Week 05-16, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

WorkShopWeek: 5 - 16
One 2.00 hours workshop per week on weekdays during the day from week 5 to week 16 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 500 word equivalency per student	N/A	Other	Group	No	20	SILO1, SILO2, SILO3, SILO6
One 30 minute mid semester online test Equivalent to 500 words	N/A	Other written exam	Individual	No	10	SILO1
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words	N/A	Report	Individual	No	30	SILO1, SILO2, SILO3, SILO4, SILO5, SILO6
One 2-hour final examination Equivalent to 2000 words	N/A	Central exam	Individual	No	40	SILO1, SILO2, SILO3, SILO4, SILO5