SOCIAL MARKETING
MKT3SEM
2021
Credit points: 15
Subject outline
Social marketing is the application of marketing principles to solve social problems. These include issues in poverty, public health, road safety, racism and climate communication and change. Increasingly, social marketing is developing its own theory base and also drawing on research in allied areas such as transformative research and health communication. It is being adopted by governments, non-governments organizations (NGOs) and others institutions around the world as they seek effective solutions relating to social issues and social problems. This subject introduces students to the theory and application of social marketing, explaining how techniques such as digital and social media, branding, segmentation and the marketing mix can be used to respond to social and health issues. Working individually and in small groups, you will learn to analyse real world problems and develop innovative and creative solutions using social marketing frameworks.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorPhilip Trebilcock
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesCase studies, project, discussion, evaluations, report, presentation and case discussion
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites MKT1MDP or enrolment in LBBEM, LBC, LBBC, LBB, LBF, LBBHR, LBIB, LBBS, LBBTH, LBBAB, LZBMM, LZCFA, HBHS, HBHSB, ABABU
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Social Marketing
Resource TypeBook
Resource RequirementPrescribed
AuthorEagle and Kotler et. al
Year2014
Edition/VolumeN/A
PublisherPearson
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Albury-Wodonga, 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 500 word equivalency per student | Other | Group | No | 20 | SILO1, SILO2, SILO3, SILO6 |
One 30 minute mid semester online test Equivalent to 500 words | Other written exam | Individual | No | 10 | SILO1 |
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words | Report | Individual | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One 2-hour final examination Equivalent to 2000 words | Central exam | Individual | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Bendigo, 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 500 word equivalency per student | Other | Group | No | 20 | SILO1, SILO2, SILO3, SILO6 |
One 30 minute mid semester online test Equivalent to 500 words | Other written exam | Individual | No | 10 | SILO1 |
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words | Report | Individual | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One 2-hour final examination Equivalent to 2000 words | Central exam | Individual | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Melbourne (Bundoora), 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 500 word equivalency per student | Other | Group | No | 20 | SILO1, SILO2, SILO3, SILO6 |
One 30 minute mid semester online test Equivalent to 500 words | Other written exam | Individual | No | 10 | SILO1 |
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words | Report | Individual | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One 2-hour final examination Equivalent to 2000 words | Central exam | Individual | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Mildura, 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 500 word equivalency per student | Other | Group | No | 20 | SILO1, SILO2, SILO3, SILO6 |
One 30 minute mid semester online test Equivalent to 500 words | Other written exam | Individual | No | 10 | SILO1 |
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words | Report | Individual | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One 2-hour final examination Equivalent to 2000 words | Central exam | Individual | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Shepparton, 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 500 word equivalency per student | Other | Group | No | 20 | SILO1, SILO2, SILO3, SILO6 |
One 30 minute mid semester online test Equivalent to 500 words | Other written exam | Individual | No | 10 | SILO1 |
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words | Report | Individual | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One 2-hour final examination Equivalent to 2000 words | Central exam | Individual | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Sydney, 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 500 word equivalency per student | Other | Group | No | 20 | SILO1, SILO2, SILO3, SILO6 |
One 30 minute mid semester online test Equivalent to 500 words | Other written exam | Individual | No | 10 | SILO1 |
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words | Report | Individual | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One 2-hour final examination Equivalent to 2000 words | Central exam | Individual | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Vietnam (Hanoi University), 2021, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 500 word equivalency per student | Other | Group | No | 20 | SILO1, SILO2, SILO3, SILO6 |
One 30 minute mid semester online test Equivalent to 500 words | Other written exam | Individual | No | 10 | SILO1 |
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words | Report | Individual | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One 2-hour final examination Equivalent to 2000 words | Central exam | Individual | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Singapore (SIM), 2021, Week 05-16, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
WorkShopWeek: 5 - 16
One 2.00 hours workshop per week on weekdays during the day from week 5 to week 16 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Group case study and presentation 15 minute (5 minute per member) presentation followed by questions and written slides - 500 word equivalency per student | Other | Group | No | 20 | SILO1, SILO2, SILO3, SILO6 |
One 30 minute mid semester online test Equivalent to 500 words | Other written exam | Individual | No | 10 | SILO1 |
One Individual report Literature summary review and social marketing intervention/plan on a social issue - 1500 words | Report | Individual | No | 30 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |
One 2-hour final examination Equivalent to 2000 words | Central exam | Individual | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |