INTERNATIONAL MARKETING STUDY TOUR

MKT3MST

Not currently offered

Credit points: 15

Subject outline

The subject uses China as an overseas destination and an example of a developing market while considering market entry and marketing strategies appropriate for China. During the study tour, the students will visit government and private organisations, as well as visits to joint-venture companies operating in China. Students will have the opportunity to meet senior executives within international markets who will provide valuable insights into conducting international business and formulating marketing strategies Generic skills will be developed that will allow students to be able to better operate in an international business environment. The course will be taught out of normal teaching weeks with a pre-departure session on Bundoora campus followed by a visit to the country itself, as well as a follow-up debriefing on return

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorClare D'Souza

Available to Study Abroad/Exchange StudentsNo

Subject year levelYear Level 3 - UG

Available as ElectiveYes

Learning ActivitiesEssay and International Marketing Report.

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesMKT1MDP

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

China uncovered: what you need to know to do business in China

Resource TypePrescribed

Resource RequirementN/A

AuthorStory, J.

Year2010

Edition/VolumeN/A

PublisherPEARSON EDUCATION

ISBN9780273708278

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedYes

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Integrate and apply marketing learning skills to practical situations
02. Demonstrate effective learning skills in order to contribute appropriately to the assignments
03. Communicate effectively through written tasks appropriate to varied contexts and audiences
04. Apply ethical and sustainable reasoning, standards or codes of practice relevant to the discipline and make decisions that are informed by sustainable understanding
05. Identify research and critically analyse information relevant to an organisational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively address the problem or issue

Subject options

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Subject not currently offered - Subject options not available.