MARKET, AUDIENCE AND SOCIAL RESEARCH

MKT3MRE

2020

Credit points: 15

Subject outline

Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMarthin Nanere

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesMKT1MDP

Co-requisitesN/A

Incompatible subjectsMKT2MRE

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Marketing Research

Resource TypeBook

Resource RequirementPrescribed

AuthorBurns, A.C., Veeck, A. and Bush, R.F

Year2017

Edition/Volume8th edition

PublisherPearson Education Limited, England

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Questionnaire Design and Administration

Resource TypeBook

Resource RequirementRecommended

AuthorFrazer, L. and Lawley, M.

Year2000

Edition/VolumeN/A

PublisherJohn Wiley and Sons

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

SPSS Version 20.0 for Windows: Anaysis without Anguish

Resource TypeBook

Resource RequirementRecommended

AuthorCoakes, S.J

Year2012

Edition/VolumeN/A

PublisherJohn Wiley and Sons

ISBN978-1-118-33776-9

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Identify marketing problems and translate them into research questions for marketing in the context of business
02. Write a marketing research proposal for business organisations
03. Write a questionnaire for organisations in the context of business
04. Prepare a report presenting research findings and recommendations for business organisations
05. Apply SPSS program for marketing in the context of business

Subject options

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Start date between: and    Key dates

Vietnam (Hanoi University), 2020, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer Laboratory Week: 31 - 43
One 2.00 h computer laboratory per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Seminar Week: 31 - 43
One 1.00 d seminar per week on weekdays during the day from week 31 to week 43 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
2-hour Final ExaminationN/AN/AN/ANo50 SILO1, SILO4, SILO5
Weekly SPSS tutorial exercises Each student will have to complete the exercise every week. (broadly equivalent to 250 words per student)N/AN/AN/ANo10 SILO1, SILO2, SILO5
Team Research Proposal Team based. 2-3 students per team/1,000-words per studentN/AN/AN/ANo10 SILO1, SILO2, SILO3, SILO4, SILO5
Team Research Report with Findings and Recommendations Team-based, 2-3 students per team/1,500 words per studentN/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5
Ongoing Individual Data Collection and Data Entry exercise Each student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student)N/AN/AN/ANo10 SILO1, SILO4, SILO5