INTERNATIONAL MARKETING
MKT3IMK
2018
Credit points: 15
Subject outline
In this subject you will focus on the nature of the international marketplace and the problems and decisions facing managers of international marketing. The subject is comprehensive and practical, covering the marketing of goods and services across national boundaries as well as within different national markets. The major topic areas you will cover include the international marketing imperative, analysis of foreign environments, development of international marketing strategies, and the implementation of marketing programs across and within different nations. Part of the subject will be delivered in blended mode.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorAndrew Gilmore
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites MKT1MDP
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | International Marketing 4th Asis-Pacific edition | Prescribed | Masaki Kotabe, Al Marshall, Sween Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin Roberts, Kristiaan Helsen (2013) | Wiley |
| Readings | International Marketing 2nd Edition | Recommended | Cateora, P. R., Sullivan Mort, G., D'Souza, C., Taghian, M., Weerawardena, J. and Graham, J. (2012) | McGraw Hill |
| Discipline Specific | var. Additional References listed on LMS | Recommended | var. | var. |
Graduate capabilities & intended learning outcomes
01. Appraise the nature and imperatives of international marketing from an Australian internationalising businesses perspective
- Activities:
- Workshops will be supported by online materials
- Related graduate capabilities and elements:
- Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
02. Examine and apply the concepts of globalisation and multi-nationalisation strategies in the context of international marketing and international marketing management
- Activities:
- Workshops will be supported by online materials
- Related graduate capabilities and elements:
- Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
03. Identify and analyse international marketing opportunities across a variety of country/market and business/organisational contexts
- Activities:
- Workshops will be supported by online materials
- Related graduate capabilities and elements:
- Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
04. Recommend appropriate strategic directions that exploit both identified international marketing opportunities and the capabilities of organisations
- Activities:
- Workshops will be supported by online materials
- Related graduate capabilities and elements:
- Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
05. Recommend coherent international marketing strategies and programs for an organisation to achieve its desired strategic directions within international market(s)
- Activities:
- Workshops will be supported by online materials
- Related graduate capabilities and elements:
- Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Subject options
Select to view your study options…
Albury-Wodonga, 2018, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShop
Week:
31
-
43
One 2.0 hours workshop per week
on weekdays
during the day
from week 31 to week 43
and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes | Broadly equivalent to 1000 words | 20 | 01, 02, 03, 04, 05 |
| One, 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| One, group assignment - Integrated Marketing Communication Plan | 1000-words per student, 3-4 students per group | 20 | 01, 02, 03, 04, 05 |
| One, group case analysis and presentation (20 min per group) | broadly equivalent to 500 words per student | 10 | 01, 02, 03, 04, 05 |
Bendigo, 2018, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShop
Week:
31
-
43
One 2.0 hours workshop per week
on weekdays
during the day
from week 31 to week 43
and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes | Broadly equivalent to 1000 words | 20 | 01, 02, 03, 04, 05 |
| One, 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| One, group assignment - Integrated Marketing Communication Plan | 1000-words per student, 3-4 students per group | 20 | 01, 02, 03, 04, 05 |
| One, group case analysis and presentation (20 min per group) | broadly equivalent to 500 words per student | 10 | 01, 02, 03, 04, 05 |
Dandenong, 2018, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShop
Week:
10
-
22
One 2.0 hours workshop per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes | Broadly equivalent to 1000 words | 20 | 01, 02, 03, 04, 05 |
| One, 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| One, group assignment - Integrated Marketing Communication Plan | 1000-words per student, 3-4 students per group | 20 | 01, 02, 03, 04, 05 |
| One, group case analysis and presentation (20 min per group) | broadly equivalent to 500 words per student | 10 | 01, 02, 03, 04, 05 |
Dandenong, 2018, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShop
Week:
31
-
43
One 2.0 hours workshop per week
on weekdays
during the day
from week 31 to week 43
and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes | Broadly equivalent to 1000 words | 20 | 01, 02, 03, 04, 05 |
| One, 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| One, group assignment - Integrated Marketing Communication Plan | 1000-words per student, 3-4 students per group | 20 | 01, 02, 03, 04, 05 |
| One, group case analysis and presentation (20 min per group) | broadly equivalent to 500 words per student | 10 | 01, 02, 03, 04, 05 |
France, 2018, Week 02-13, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShop
Week:
02
-
13
One 2.0 hours workshop other recurrence
on weekdays
during the day
from week 02 to week 13
and delivered via distance education.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes | Broadly equivalent to 1000 words | 20 | 01, 02, 03, 04, 05 |
| One, 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| One, group assignment - Integrated Marketing Communication Plan | 1000-words per student, 3-4 students per group | 20 | 01, 02, 03, 04, 05 |
| One, group case analysis and presentation (20 min per group) | broadly equivalent to 500 words per student | 10 | 01, 02, 03, 04, 05 |
Melbourne, 2018, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShop
Week:
31
-
43
One 2.0 hours workshop per week
on weekdays
during the day
from week 31 to week 43
and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes | Broadly equivalent to 1000 words | 20 | 01, 02, 03, 04, 05 |
| One, 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| One, group assignment - Integrated Marketing Communication Plan | 1000-words per student, 3-4 students per group | 20 | 01, 02, 03, 04, 05 |
| One, group case analysis and presentation (20 min per group) | broadly equivalent to 500 words per student | 10 | 01, 02, 03, 04, 05 |
Melbourne, 2018, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShop
Week:
10
-
22
One 2.0 hours workshop per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes | Broadly equivalent to 1000 words | 20 | 01, 02, 03, 04, 05 |
| One, 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| One, group assignment - Integrated Marketing Communication Plan | 1000-words per student, 3-4 students per group | 20 | 01, 02, 03, 04, 05 |
| One, group case analysis and presentation (20 min per group) | broadly equivalent to 500 words per student | 10 | 01, 02, 03, 04, 05 |
Mildura, 2018, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShop
Week:
31
-
43
One 2.0 hours workshop per week
on weekdays
during the day
from week 31 to week 43
and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes | Broadly equivalent to 1000 words | 20 | 01, 02, 03, 04, 05 |
| One, 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| One, group assignment - Integrated Marketing Communication Plan | 1000-words per student, 3-4 students per group | 20 | 01, 02, 03, 04, 05 |
| One, group case analysis and presentation (20 min per group) | broadly equivalent to 500 words per student | 10 | 01, 02, 03, 04, 05 |
Shepparton, 2018, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShop
Week:
31
-
43
One 2.0 hours workshop per week
on weekdays
during the day
from week 31 to week 43
and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes | Broadly equivalent to 1000 words | 20 | 01, 02, 03, 04, 05 |
| One, 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| One, group assignment - Integrated Marketing Communication Plan | 1000-words per student, 3-4 students per group | 20 | 01, 02, 03, 04, 05 |
| One, group case analysis and presentation (20 min per group) | broadly equivalent to 500 words per student | 10 | 01, 02, 03, 04, 05 |
Sydney, 2018, Study Period 3, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShop
Week:
46
One 2.0 hours workshop per week
on weekdays
during the day
in week 46
and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes | Broadly equivalent to 1000 words | 20 | 01, 02, 03, 04, 05 |
| One, 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| One, group assignment - Integrated Marketing Communication Plan | 1000-words per student, 3-4 students per group | 20 | 01, 02, 03, 04, 05 |
| One, group case analysis and presentation (20 min per group) | broadly equivalent to 500 words per student | 10 | 01, 02, 03, 04, 05 |
Sydney, 2018, Study Period 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShop
Week:
31
-
42
One 2.0 hours workshop per week
on weekdays
during the day
from week 31 to week 42
and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes | Broadly equivalent to 1000 words | 20 | 01, 02, 03, 04, 05 |
| One, 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| One, group assignment - Integrated Marketing Communication Plan | 1000-words per student, 3-4 students per group | 20 | 01, 02, 03, 04, 05 |
| One, group case analysis and presentation (20 min per group) | broadly equivalent to 500 words per student | 10 | 01, 02, 03, 04, 05 |
Vietnam, 2018, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
WorkShop
Week:
31
-
43
One 2.0 hours workshop per week
on weekdays
during the day
from week 31 to week 43
and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In class multiple choice quizzes | Broadly equivalent to 1000 words | 20 | 01, 02, 03, 04, 05 |
| One, 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| One, group assignment - Integrated Marketing Communication Plan | 1000-words per student, 3-4 students per group | 20 | 01, 02, 03, 04, 05 |
| One, group case analysis and presentation (20 min per group) | broadly equivalent to 500 words per student | 10 | 01, 02, 03, 04, 05 |