INTERNATIONAL MARKETING

MKT3IMK

2021

Credit points: 15

Subject outline

In this subject you will focus on the nature of the international marketplace and the elements that enhance or restrain international marketing. The subject is comprehensive and practical, covering the marketing of goods and services across national boundaries as well as within different national markets. The major topic areas you will cover include the international marketing imperative, the marketing mix applied to international markets, analysis and research of foreign environments and the implementation of marketing programs across and within different nations.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMarthin Nanere

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesMultiple choice quizzes, group discussions, group case analysis/presentation, group assignment and exam

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites MKT1MDP or MGT1IB or enrolment in LBIB or LBIBSY

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Global Marketing

Resource TypeBook

Resource RequirementPrescribed

AuthorWarren J. Keegan and Mark C. Green

Year2019

Edition/Volume10th

PublisherPearson

ISBN9781292304083

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

International Marketing

Resource TypeBook

Resource RequirementRecommended

AuthorCateora, P. R., Sullivan Mort, G., D'Souza, C., Taghian, M., Weerawardena, J. and Graham, J.

Year2008

Edition/Volume2nd Edition

PublisherMcGraw Hill

ISBN9780070144477

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

International Marketing

Resource TypeBook

Resource RequirementRecommended

AuthorMasaki Kotabe, Al Marshall, Sween Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin Roberts, Kristiaan Helsen

Year2013

Edition/Volume4th Asia-Pacific edition

PublisherWiley

ISBN9780730305569

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
COMMUNICATION - Cultural Intelligence and Global Perspective
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Appraise the nature and imperatives of international marketing
02. Examine and apply the concepts of globalisation and multi-nationalisation strategies in the context of international marketing
03. Identify and analyse international marketing opportunities across a variety of country/market and business/organisational contexts
04. Recommend appropriate strategic direction that exploits both identified international marketing opportunities and the capabilities of organisations
05. Recommend coherent international marketing program for an Australian company to achieve its desired international strategic direction

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne (Bundoora), 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

In class multiple choice quizzes (1000 words equivalent)

N/AQuizzesIndividualNo20 SILO1, SILO2

2- hour final examination (2000 words equivalent)

N/ACentral examIndividualNo50 SILO1, SILO2

Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students)

N/AAssignmentGroupNo20 SILO1, SILO2, SILO3, SILO4, SILO5

Group case analysis and presentation (20 min per group, equivalent to 500 words per student)

N/AOtherGroupNo10 SILO3, SILO4

Sydney, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

In class multiple choice quizzes (1000 words equivalent)

N/AQuizzesIndividualNo20 SILO1, SILO2

2- hour final examination (2000 words equivalent)

N/ACentral examIndividualNo50 SILO1, SILO2

Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students)

N/AAssignmentGroupNo20 SILO1, SILO2, SILO3, SILO4, SILO5

Group case analysis and presentation (20 min per group, equivalent to 500 words per student)

N/AOtherGroupNo10 SILO3, SILO4

Bendigo, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

In class multiple choice quizzes (1000 words equivalent)

N/AQuizzesIndividualNo20 SILO1, SILO2

2- hour final examination (2000 words equivalent)

N/ACentral examIndividualNo50 SILO1, SILO2

Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students)

N/AAssignmentGroupNo20 SILO1, SILO2, SILO3, SILO4, SILO5

Group case analysis and presentation (20 min per group, equivalent to 500 words per student)

N/AOtherGroupNo10 SILO3, SILO4

Vietnam (Hanoi University), 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

In class multiple choice quizzes (1000 words equivalent)

N/AQuizzesIndividualNo20 SILO1, SILO2

2- hour final examination (2000 words equivalent)

N/ACentral examIndividualNo50 SILO1, SILO2

Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students)

N/AAssignmentGroupNo20 SILO1, SILO2, SILO3, SILO4, SILO5

Group case analysis and presentation (20 min per group, equivalent to 500 words per student)

N/AOtherGroupNo10 SILO3, SILO4

Sydney, 2021, Summer, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

WorkShopWeek: 46 - 0
One 2.00 hours workshop per week on weekdays during the day from week 46 to week 0 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

In class multiple choice quizzes (1000 words equivalent)

N/AQuizzesIndividualNo20 SILO1, SILO2

2- hour final examination (2000 words equivalent)

N/ACentral examIndividualNo50 SILO1, SILO2

Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students)

N/AAssignmentGroupNo20 SILO1, SILO2, SILO3, SILO4, SILO5

Group case analysis and presentation (20 min per group, equivalent to 500 words per student)

N/AOtherGroupNo10 SILO3, SILO4