INTERNATIONAL MARKETING

MKT3IMK

2020

Credit points: 15

Subject outline

In this subject you will focus on the nature of the international marketplace and the elements that enhance or restrain international marketing. The subject is comprehensive and practical, covering the marketing of goods and services across national boundaries as well as within different national markets. The major topic areas you will cover include the international marketing imperative, the marketing mix applied to international markets, analysis and research of foreign environments and the implementation of marketing programs across and within different nations. Digital content is featured in the discussion of global marketing information systems ( the roles of IT, MIS, and big data in a global company's decision-making processes); market research (digital sources of market information); supply chain discussion (enriched information supply chain and digital information flows; blockchain); and digital media (promotion ).

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMarthin Nanere

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites MKT1MDP or MGT1IB or enrolment in LBIB or LBIBSY

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

International Marketing

Resource TypeRecommended

Resource RequirementN/A

AuthorCateora, P. R., Sullivan Mort, G., D'Souza, C., Taghian, M., Weerawardena, J. and Graham, J.

Year2012

Edition/Volume2nd Edition

PublisherMcGraw Hill

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Global Marketing

Resource TypePrescribed

Resource RequirementN/A

AuthorWarren J. Keegan and Mark C. Green

YearN/A

Edition/VolumeNinth Edition

PublisherPearson

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

International Marketing

Resource TypeRecommended

Resource RequirementN/A

AuthorMasaki Kotabe, Al Marshall, Sween Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin Roberts, Kristiaan Helsen

Year2013

Edition/Volume4th Asia-Pacific edition

PublisherWiley

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
COMMUNICATION - Cultural Intelligence and Global Perspective
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Appraise the nature and imperatives of international marketing
02. Examine and apply the concepts of globalisation and multi-nationalisation strategies in the context of international marketing
03. Identify and analyse international marketing opportunities across a variety of country/market and business/organisational contexts
04. Recommend appropriate strategic direction that exploits both identified international marketing opportunities and the capabilities of organisations
05. Recommend coherent international marketing program for an Australian company to achieve its desired international strategic direction

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne (Bundoora), 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

WorkShop Week: 10 - 22
One 2.00 h workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
In class multiple choice quizzes (1000 words equivalent)N/AN/AN/ANo20 SILO1, SILO2
2- hour final examination (2000 words equivalent)N/AN/AN/ANo50 SILO1, SILO2
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students)N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5
Group case analysis and presentation (20 min per group, equivalent to 500 words per student)N/AN/AN/ANo10 SILO3, SILO4

Albury-Wodonga, 2020, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

WorkShop Week: 31 - 43
One 2.00 h workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
In class multiple choice quizzes (1000 words equivalent)N/AN/AN/ANo20 SILO1, SILO2
2- hour final examination (2000 words equivalent)N/AN/AN/ANo50 SILO1, SILO2
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students)N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5
Group case analysis and presentation (20 min per group, equivalent to 500 words per student)N/AN/AN/ANo10 SILO3, SILO4

Bendigo, 2020, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

WorkShop Week: 31 - 43
One 2.00 h workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
In class multiple choice quizzes (1000 words equivalent)N/AN/AN/ANo20 SILO1, SILO2
2- hour final examination (2000 words equivalent)N/AN/AN/ANo50 SILO1, SILO2
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students)N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5
Group case analysis and presentation (20 min per group, equivalent to 500 words per student)N/AN/AN/ANo10 SILO3, SILO4

Melbourne (Bundoora), 2020, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

WorkShop Week: 31 - 43
One 2.00 h workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
In class multiple choice quizzes (1000 words equivalent)N/AN/AN/ANo20 SILO1, SILO2
2- hour final examination (2000 words equivalent)N/AN/AN/ANo50 SILO1, SILO2
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students)N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5
Group case analysis and presentation (20 min per group, equivalent to 500 words per student)N/AN/AN/ANo10 SILO3, SILO4

Mildura, 2020, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

WorkShop Week: 31 - 43
One 2.00 h workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
In class multiple choice quizzes (1000 words equivalent)N/AN/AN/ANo20 SILO1, SILO2
2- hour final examination (2000 words equivalent)N/AN/AN/ANo50 SILO1, SILO2
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students)N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5
Group case analysis and presentation (20 min per group, equivalent to 500 words per student)N/AN/AN/ANo10 SILO3, SILO4

Shepparton, 2020, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

WorkShop Week: 31 - 43
One 2.00 h workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
In class multiple choice quizzes (1000 words equivalent)N/AN/AN/ANo20 SILO1, SILO2
2- hour final examination (2000 words equivalent)N/AN/AN/ANo50 SILO1, SILO2
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students)N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5
Group case analysis and presentation (20 min per group, equivalent to 500 words per student)N/AN/AN/ANo10 SILO3, SILO4

Vietnam (Hanoi University), 2020, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

WorkShop Week: 31 - 43
One 2.00 h workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
In class multiple choice quizzes (1000 words equivalent)N/AN/AN/ANo20 SILO1, SILO2
2- hour final examination (2000 words equivalent)N/AN/AN/ANo50 SILO1, SILO2
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students)N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5
Group case analysis and presentation (20 min per group, equivalent to 500 words per student)N/AN/AN/ANo10 SILO3, SILO4

Sydney, 2020, Study period 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

WorkShop Week: 31 - 42
One 2.00 h workshop per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
In class multiple choice quizzes (1000 words equivalent)N/AN/AN/ANo20 SILO1, SILO2
2- hour final examination (2000 words equivalent)N/AN/AN/ANo50 SILO1, SILO2
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students)N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5
Group case analysis and presentation (20 min per group, equivalent to 500 words per student)N/AN/AN/ANo10 SILO3, SILO4

Sydney, 2020, Study period 3, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

WorkShop Week: 46 - 0
One 2.00 h workshop per week on weekdays during the day from week 46 to week 0 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
In class multiple choice quizzes (1000 words equivalent)N/AN/AN/ANo20 SILO1, SILO2
2- hour final examination (2000 words equivalent)N/AN/AN/ANo50 SILO1, SILO2
Group assignment - Integrated Marketing Communication Plan (1000 word per student, 3-4 students)N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5
Group case analysis and presentation (20 min per group, equivalent to 500 words per student)N/AN/AN/ANo10 SILO3, SILO4