Credit points: 15

Subject outline

Food and Fibre Markets provides you with the ability to develop and communicate effective strategies to capitalise on market opportunities within an agribusiness context by drawing upon relevant concepts, theory, analytical tools and frameworks. The subject is delivered in intensive format, through face-to-face delivery in block-mode delivery at the Albury/Wodonga Campus. The subject draws on industry experts to explore key factors influencing marketing strategies in the agribusiness sector.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorTimothy Clune

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesPre block-mode assessment, case study and major assessment

Capstone subjectYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in Course LBBAB, or obtain LBBAB Course Coordinator approval.


Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsStudents enrolled in Bachelor of Business at Albury-Wodonga Campus, meeting minimum requirements, are eligible for enrolment in this subject as an elective.

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready


Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

Intended Learning Outcomes

01. Demonstrate an understanding of the physical and economic features that support the sustainability of agribusinesses and their supply chains in regional economies.
02. Identify and evaluate the range of market opportunities available to firms operating in the agribusiness environment.
03. Evaluate various concepts of strategy and marketing management and recommend appropriate strategic directions that exploit market opportunities and/or the organisational capabilities of agribusiness firms and their supply chains.
04. Formulate and assemble a coherent marketing strategy and tactical program to enable agribusiness firms to achieve their stated objective/s.
05. Compare and contrast theoretical frameworks and industry implementation of strategies for the development and implementation of marketing strategy.
06. Reflect on practical application of theoretical marketing frameworks in the context of other subjects to demonstrate an understanding of the students relative preparedness for entering the workforce.

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2021, Semester 1, Blended


Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorTimothy Clune

Class requirements

WorkShopWeek: 10 - 22
Twelve 2.00 hours workshop per study period on weekdays during the day from week 10 to week 22 and delivered via blended.


Assessment elementCommentsCategoryContributionHurdle% ILO*

Pre-Block mode Assignment (1000 word equivalent) Assessment to be submitted prior to the beginning of the place-based intensive.

N/AAssignmentIndividualNo20 SILO1

Case Study (1500 word equivalent) This task will draw on discussions and activities undertaken during workshops.

N/AAssignmentIndividualNo40 SILO2, SILO3, SILO4

Major Assignment (2000 word equivalent) This assessment will require students to apply the knowledge they have gained throughout the subject.

N/AAssignmentIndividualNo40 SILO5, SILO6