ADVERTISING AND SALES PROMOTION

MKT3ADV

Not currently offered

Credit points: 15

Subject outline

In this subject you will be exposed to the role of advertising in a free economy and how it affects the media of mass communications. You will learn about advertising appeals, product and market research, the selection of media, testing of advertising effectiveness, and the advertising profession. In this subject, you will focus on advanced concepts and practices in advertising and sales promotion, developing essential skills for their future professional careers.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveYes

Learning ActivitiesLecture, workshop, online resources, mid semester test, exam, assessment, case studies, communication exercises and presentations

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Integrated Advertising, Promotion, and Marketing Communications

Resource TypePrescribed

Resource RequirementN/A

AuthorClow and Baack

Year2018

Edition/Volume8th Global Edition

PublisherPearson

ISBN9781292222691

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Demonstrate an understanding of the various forms of promotion and their advantages and disadvantages
02. Select appropriate media for implementing an advertising campaign
03. Develop and present an advertising campaign in a professional manner
04. Recognise the creative issues that need to be considered in an advertising campaign
05. Develop and enhance skills to work in a group for developing appropriate advertising campaigns.

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