ADVERTISING AND SALES PROMOTION
MKT3ADV
2020
Credit points: 15
Subject outline
In this subject you will be exposed to the role of advertising in a free economy and how it affects the media of mass communications. You will learn about advertising appeals, product and market research, the selection of media, testing of advertising effectiveness, and the advertising profession. In this subject, you will focus on advanced concepts and practices in advertising and sales promotion, developing essential skills for their future professional careers.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMalliga Marimuthu
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Integrated Advertising, Promotion, and Marketing Communications (8th Global Edition) | Prescribed | Clow and Baack (2018) | Pearson |
Graduate capabilities & intended learning outcomes
01. Demonstrate an understanding of the various forms of promotion and their advantages and disadvantages
- Activities:
- Lecture, workshop, online resources, mid semester test, exam, assessment
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)
02. Select appropriate media for implementing an advertising campaign
- Activities:
- Lecture, workshop, online resources. case studies, assessment
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
03. Develop and present an advertising campaign in a professional manner
- Activities:
- Presentation of campaign to class
- Related graduate capabilities and elements:
- Literacies and Communication Skills (Speaking)
04. Recognise the creative issues that need to be considered in an advertising campaign
- Activities:
- Lecture and workshop, online resources. case studies, mid semester test, exam, assessment
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
05. Develop and enhance skills to work in a group for developing appropriate advertising campaigns.
- Activities:
- Communication Exercises, Presentation of campaign, assessment
- Related graduate capabilities and elements:
- Personal and Professional Skills (Teamwork including leadership and working in groups)
Subject options
Select to view your study options…
Bendigo, 2020, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Lecture
Week:
10
-
22
One 2.0 hours lecture per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Tutorial
Week:
11
-
22
One 1.0 hours tutorial per week
on weekdays
during the day
from week 11 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One, 2-hour final examination | Equivalent to 2000 words | 50 | 01, 04 |
| One, Mid semester test (1 hour) | Equivalent to 1000 words | 20 | 01, 04 |
| Integrated Marketing Communication Campaign essay & Oral presentation Group Assignment 1500 words | Four students per group. Submit written essay about the campaign (20% - equivalent 1000 words per student) and 5 mins presentation about the campaign (10% - equivalent to 500 words per student). | 30 | 01, 02, 03, 04, 05 |
Melbourne, 2020, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Lecture
Week:
10
-
22
One 2.0 hours lecture per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Tutorial
Week:
11
-
22
One 1.0 hours tutorial per week
on weekdays
during the day
from week 11 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One, 2-hour final examination | Equivalent to 2000 words | 50 | 01, 04 |
| One, Mid semester test (1 hour) | Equivalent to 1000 words | 20 | 01, 04 |
| Integrated Marketing Communication Campaign essay & Oral presentation Group Assignment 1500 words | Four students per group. Submit written essay about the campaign (20% - equivalent 1000 words per student) and 5 mins presentation about the campaign (10% - equivalent to 500 words per student). | 30 | 01, 02, 03, 04, 05 |
Vietnam (Hanoi University), 2020, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Lecture
Week:
10
-
22
One 2.0 hours lecture per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Tutorial
Week:
11
-
22
One 1.0 hours tutorial per week
on weekdays
during the day
from week 11 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One, 2-hour final examination | Equivalent to 2000 words | 50 | 01, 04 |
| One, Mid semester test (1 hour) | Equivalent to 1000 words | 20 | 01, 04 |
| Integrated Marketing Communication Campaign essay & Oral presentation Group Assignment 1500 words | Four students per group. Submit written essay about the campaign (20% - equivalent 1000 words per student) and 5 mins presentation about the campaign (10% - equivalent to 500 words per student). | 30 | 01, 02, 03, 04, 05 |