ADVERTISING AND SALES PROMOTION

MKT3ADV

2020

Credit points: 15

Subject outline

In this subject you will be exposed to the role of advertising in a free economy and how it affects the media of mass communications. You will learn about advertising appeals, product and market research, the selection of media, testing of advertising effectiveness, and the advertising profession. In this subject, you will focus on advanced concepts and practices in advertising and sales promotion, developing essential skills for their future professional careers.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsIntegrated Advertising, Promotion, and Marketing Communications (8th Global Edition)PrescribedClow and Baack (2018)Pearson

Graduate capabilities & intended learning outcomes

01. Demonstrate an understanding of the various forms of promotion and their advantages and disadvantages

Activities:
Lecture, workshop, online resources, mid semester test, exam, assessment
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Select appropriate media for implementing an advertising campaign

Activities:
Lecture, workshop, online resources. case studies, assessment
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

03. Develop and present an advertising campaign in a professional manner

Activities:
Presentation of campaign to class
Related graduate capabilities and elements:
Literacies and Communication Skills (Speaking)

04. Recognise the creative issues that need to be considered in an advertising campaign

Activities:
Lecture and workshop, online resources. case studies, mid semester test, exam, assessment
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

05. Develop and enhance skills to work in a group for developing appropriate advertising campaigns.

Activities:
Communication Exercises, Presentation of campaign, assessment
Related graduate capabilities and elements:
Personal and Professional Skills (Teamwork including leadership and working in groups)

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2020, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One, 2-hour final examinationEquivalent to 2000 words50 01, 04
One, Mid semester test (1 hour)Equivalent to 1000 words20 01, 04
Integrated Marketing Communication Campaign essay & Oral presentation Group Assignment 1500 wordsFour students per group. Submit written essay about the campaign (20% - equivalent 1000 words per student) and 5 mins presentation about the campaign (10% - equivalent to 500 words per student).30 01, 02, 03, 04, 05

Melbourne, 2020, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One, 2-hour final examinationEquivalent to 2000 words50 01, 04
One, Mid semester test (1 hour)Equivalent to 1000 words20 01, 04
Integrated Marketing Communication Campaign essay & Oral presentation Group Assignment 1500 wordsFour students per group. Submit written essay about the campaign (20% - equivalent 1000 words per student) and 5 mins presentation about the campaign (10% - equivalent to 500 words per student).30 01, 02, 03, 04, 05

Vietnam (Hanoi University), 2020, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One, 2-hour final examinationEquivalent to 2000 words50 01, 04
One, Mid semester test (1 hour)Equivalent to 1000 words20 01, 04
Integrated Marketing Communication Campaign essay & Oral presentation Group Assignment 1500 wordsFour students per group. Submit written essay about the campaign (20% - equivalent 1000 words per student) and 5 mins presentation about the campaign (10% - equivalent to 500 words per student).30 01, 02, 03, 04, 05