MARKET, AUDIENCE & SOCIAL RESEARCH

MKT2MRX

2020

Credit points: 15

Subject outline

Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB

Co-requisites MKT1MDX

Incompatible subjects MKT2MRE and MKT3MRE

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Research (Latest edition)RecommendedBurns, A.C and Bush, R.F (2017)Prentice-Hall, Upper Saddle Rvr
ReadingsSPSS Analysis Without Anguish: Version 20 for WindowsRecommendedCoakes, S.J and Steed, L.G (2013)JOHN WILEY AND SONS, AUSTRALIA
ReadingsQuestionnaire Design and AdministrationRecommendedFrazer, L., and Lawley, M. (2000)JOHN WILEY AND SONS
ReadingsMarketing Research Learner ResourcePrescribedDidasko Digital, 2019Didasko Group
ReadingsMarketing Research (Latest edition)RecommendedAlan Wilson (2018)Palgrave Macmillan

Graduate capabilities & intended learning outcomes

01. Identify marketing problems and translate them into research questions for marketing in the context of business

Activities:
Online activities to explain concepts and methodologies, supported by case studies drawn from the textbook and other relevant material
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

02. Design a research proposal for a business organisation or a research project

Activities:
Completing a research proposal and online activities to explain concepts and methodologies, supported by case studies drawn from the textbook and other relevant material
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

03. Design a questionnaire for a business organisation or research project.

Activities:
Completing a questionnaire and online activities to explain concepts and methodologies, supported by case studies drawn from textbooks and other relevant material
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

04. Prepare research findings and recommendations for a business organisation in a report format.

Activities:
Completing a final research report and online activities to explain concepts and methodologies, supported by case studies drawn from the textbook and other relevant material
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

05. Manipulate and analyse marketing data using statistical analysis programs.

Activities:
Online activities to explain concepts and methodologies, supported by case studies drawn from the textbook and other relevant material
Related graduate capabilities and elements:
Literacies and Communication Skills (Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

Subject options

Select to view your study options…

Start date between: and    Key dates

Online (Didasko), 2020, Study Block 11, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 45
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 45 and delivered via online.

Assessments

Assessment elementComments% ILO*
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)50 01, 04, 05
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)20 04, 05
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent)10 01, 02, 03
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total)20 01, 04, 05

Online (Didasko), 2020, Study Block 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 23 - 34
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.

Assessments

Assessment elementComments% ILO*
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)50 01, 04, 05
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)20 04, 05
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent)10 01, 02, 03
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total)20 01, 04, 05

Online (Didasko), 2020, Study Block 8, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 32 - 43
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.

Assessments

Assessment elementComments% ILO*
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)50 01, 04, 05
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)20 04, 05
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent)10 01, 02, 03
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total)20 01, 04, 05

Online (Didasko), 2020, Study Block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 41 - 52
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment elementComments% ILO*
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)50 01, 04, 05
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)20 04, 05
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent)10 01, 02, 03
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total)20 01, 04, 05

Online (Didasko), 2020, Study Block 12, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 50
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 50 and delivered via online.

Assessments

Assessment elementComments% ILO*
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)50 01, 04, 05
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)20 04, 05
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent)10 01, 02, 03
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total)20 01, 04, 05

Online (Didasko), 2020, Study Block 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 02 - 13
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 02 to week 13 and delivered via online.

Assessments

Assessment elementComments% ILO*
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)50 01, 04, 05
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)20 04, 05
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent)10 01, 02, 03
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total)20 01, 04, 05

Online (Didasko), 2020, Study Block 4, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 15 - 26
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.

Assessments

Assessment elementComments% ILO*
Take home examination.Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)50 01, 04, 05
10 weekly statistical analysis software exercises and data analysisEach student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)20 04, 05
Team Research ProposalTeam based, 2-3 students per team (500-words equivalent)10 01, 02, 03
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,000-words in total)20 01, 04, 05