MARKET, AUDIENCE & SOCIAL RESEARCH
MKT2MRX
2018
Credit points: 15
Subject outline
Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in everyday life in this the digital era.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorKirsty Forsdike
Available to Study Abroad StudentsNo
Subject year levelYear Level 2 - UG
Exchange StudentsNo
Subject particulars
Subject rules
Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisites MKT1MDX
Incompatible subjects MKT2MRE & MKT3MRE
Equivalent subjectsN/A
Special conditionsN/A
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Research (7th edition) | Recommended | Burns, A.C and Bush, R.F (2014) | Prentice-Hall, Upper Saddle Rvr |
| Readings | SPSS Analysis Without Anguish: Version 18 for Windows | Recommended | Coakes, S.J and Steed, L.G (2011 and 2012) | JOHN WILEY AND SONS, AUSTRALIA |
| Readings | Questionnaire Design and Administration | Recommended | Frazer, L., and Lawley, M. (2000) | JOHN WILEY AND SONS |
| Readings | Marketing Research Learner Resource | Prescribed | Didasko Digital, 2017 | Didasko Group |
Graduate capabilities & intended learning outcomes
01. Identify marketing problems and translate them into research questions for marketing in the context of business
- Activities:
- Online activities to explain concepts and methodologies, supported by case studies drawn from textbooks and other relevant material
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)
02. Write a marketing research proposal for business organisations
- Activities:
- Research proposal and online activities to explain concepts and methodologies, supported by case studies drawn from textbooks and other relevant material
- Related graduate capabilities and elements:
- Literacies and Communication Skills (Writing,Quantitative Literacy)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
- Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)
03. Write a questionnaire for organisations in the context of business
- Activities:
- Completing a questionnaire and online activities to explain concepts and methodologies, supported by case studies drawn from textbooks and other relevant material
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Literacies and Communication Skills (Writing,Quantitative Literacy)
04. Prepare a report presenting research findings and recommendations for business organisations
- Activities:
- Completing a final research report and online activties to explain concepts and methodologies, supported by case studies drawn from textbooks and other relevant material
- Related graduate capabilities and elements:
- Literacies and Communication Skills (Writing,Quantitative Literacy)
- Literacies and Communication Skills (Writing,Quantitative Literacy)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
- Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)
05. Apply SPSS program for marketing in the context of business
- Activities:
- Online activities to explain concepts and methodologies, supported by case studies drawn from textbooks and other relevant material
- Related graduate capabilities and elements:
- Literacies and Communication Skills (Writing,Quantitative Literacy)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)
Subject options
Select to view your study options…
Online, 2018, Study Block 8, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKirsty Forsdike
Class requirements
Unscheduled Online Class
Week:
32
-
43
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 32 to week 43
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final Examination | 50 | 01, 04, 05 | |
| Weekly SPSS Exercises | Each student will have to complete the exercise each week (equivalent to 250-words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based, 2-3 students per team (1,000-words per student) | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with findings and recommendations | Team based, 2-3 students per team (1,500-words per student) | 20 | 01, 02, 03, 04, 05 |
| Ongoing individual data collection and data entry exercise | Each student will have to collect and enter the data into SPSS (equivalent to 250-words per student) | 10 | 01, 04, 05 |
Online, 2018, Study Block 9, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKirsty Forsdike
Class requirements
Unscheduled Online Class
Week:
36
-
47
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 36 to week 47
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final Examination | 50 | 01, 04, 05 | |
| Weekly SPSS Exercises | Each student will have to complete the exercise each week (equivalent to 250-words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based, 2-3 students per team (1,000-words per student) | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with findings and recommendations | Team based, 2-3 students per team (1,500-words per student) | 20 | 01, 02, 03, 04, 05 |
| Ongoing individual data collection and data entry exercise | Each student will have to collect and enter the data into SPSS (equivalent to 250-words per student) | 10 | 01, 04, 05 |
Online, 2018, Study Block 10, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKirsty Forsdike
Class requirements
Unscheduled Online Class
Week:
41
-
52
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 41 to week 52
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final Examination | 50 | 01, 04, 05 | |
| Weekly SPSS Exercises | Each student will have to complete the exercise each week (equivalent to 250-words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based, 2-3 students per team (1,000-words per student) | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with findings and recommendations | Team based, 2-3 students per team (1,500-words per student) | 20 | 01, 02, 03, 04, 05 |
| Ongoing individual data collection and data entry exercise | Each student will have to collect and enter the data into SPSS (equivalent to 250-words per student) | 10 | 01, 04, 05 |
Online, 2018, Study Block 11, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKirsty Forsdike
Class requirements
Unscheduled Online Class
Week:
45
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
in week 45
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final Examination | 50 | 01, 04, 05 | |
| Weekly SPSS Exercises | Each student will have to complete the exercise each week (equivalent to 250-words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based, 2-3 students per team (1,000-words per student) | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with findings and recommendations | Team based, 2-3 students per team (1,500-words per student) | 20 | 01, 02, 03, 04, 05 |
| Ongoing individual data collection and data entry exercise | Each student will have to collect and enter the data into SPSS (equivalent to 250-words per student) | 10 | 01, 04, 05 |
Online, 2018, Study Block 12, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKirsty Forsdike
Class requirements
Unscheduled Online Class
Week:
49
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
in week 49
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final Examination | 50 | 01, 04, 05 | |
| Weekly SPSS Exercises | Each student will have to complete the exercise each week (equivalent to 250-words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based, 2-3 students per team (1,000-words per student) | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with findings and recommendations | Team based, 2-3 students per team (1,500-words per student) | 20 | 01, 02, 03, 04, 05 |
| Ongoing individual data collection and data entry exercise | Each student will have to collect and enter the data into SPSS (equivalent to 250-words per student) | 10 | 01, 04, 05 |
Online, 2018, Study Block 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKirsty Forsdike
Class requirements
Unscheduled Online Class
Week:
02
-
13
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 02 to week 13
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final Examination | 50 | 01, 04, 05 | |
| Weekly SPSS Exercises | Each student will have to complete the exercise each week (equivalent to 250-words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based, 2-3 students per team (1,000-words per student) | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with findings and recommendations | Team based, 2-3 students per team (1,500-words per student) | 20 | 01, 02, 03, 04, 05 |
| Ongoing individual data collection and data entry exercise | Each student will have to collect and enter the data into SPSS (equivalent to 250-words per student) | 10 | 01, 04, 05 |
Online, 2018, Study Block 2, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKirsty Forsdike
Class requirements
Unscheduled Online Class
Week:
06
-
17
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 06 to week 17
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final Examination | 50 | 01, 04, 05 | |
| Weekly SPSS Exercises | Each student will have to complete the exercise each week (equivalent to 250-words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based, 2-3 students per team (1,000-words per student) | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with findings and recommendations | Team based, 2-3 students per team (1,500-words per student) | 20 | 01, 02, 03, 04, 05 |
| Ongoing individual data collection and data entry exercise | Each student will have to collect and enter the data into SPSS (equivalent to 250-words per student) | 10 | 01, 04, 05 |
Online, 2018, Study Block 3, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKirsty Forsdike
Class requirements
Unscheduled Online Class
Week:
10
-
21
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 10 to week 21
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final Examination | 50 | 01, 04, 05 | |
| Weekly SPSS Exercises | Each student will have to complete the exercise each week (equivalent to 250-words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based, 2-3 students per team (1,000-words per student) | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with findings and recommendations | Team based, 2-3 students per team (1,500-words per student) | 20 | 01, 02, 03, 04, 05 |
| Ongoing individual data collection and data entry exercise | Each student will have to collect and enter the data into SPSS (equivalent to 250-words per student) | 10 | 01, 04, 05 |
Online, 2018, Study Block 4, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKirsty Forsdike
Class requirements
Unscheduled Online Class
Week:
15
-
26
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 15 to week 26
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final Examination | 50 | 01, 04, 05 | |
| Weekly SPSS Exercises | Each student will have to complete the exercise each week (equivalent to 250-words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based, 2-3 students per team (1,000-words per student) | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with findings and recommendations | Team based, 2-3 students per team (1,500-words per student) | 20 | 01, 02, 03, 04, 05 |
| Ongoing individual data collection and data entry exercise | Each student will have to collect and enter the data into SPSS (equivalent to 250-words per student) | 10 | 01, 04, 05 |
Online, 2018, Study Block 5, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKirsty Forsdike
Class requirements
Unscheduled Online Class
Week:
19
-
30
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 19 to week 30
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final Examination | 50 | 01, 04, 05 | |
| Weekly SPSS Exercises | Each student will have to complete the exercise each week (equivalent to 250-words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based, 2-3 students per team (1,000-words per student) | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with findings and recommendations | Team based, 2-3 students per team (1,500-words per student) | 20 | 01, 02, 03, 04, 05 |
| Ongoing individual data collection and data entry exercise | Each student will have to collect and enter the data into SPSS (equivalent to 250-words per student) | 10 | 01, 04, 05 |
Online, 2018, Study Block 6, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKirsty Forsdike
Class requirements
Unscheduled Online Class
Week:
23
-
34
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 23 to week 34
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final Examination | 50 | 01, 04, 05 | |
| Weekly SPSS Exercises | Each student will have to complete the exercise each week (equivalent to 250-words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based, 2-3 students per team (1,000-words per student) | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with findings and recommendations | Team based, 2-3 students per team (1,500-words per student) | 20 | 01, 02, 03, 04, 05 |
| Ongoing individual data collection and data entry exercise | Each student will have to collect and enter the data into SPSS (equivalent to 250-words per student) | 10 | 01, 04, 05 |
Online, 2018, Study Block 7, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKirsty Forsdike
Class requirements
Unscheduled Online Class
Week:
28
-
39
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 28 to week 39
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final Examination | 50 | 01, 04, 05 | |
| Weekly SPSS Exercises | Each student will have to complete the exercise each week (equivalent to 250-words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based, 2-3 students per team (1,000-words per student) | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with findings and recommendations | Team based, 2-3 students per team (1,500-words per student) | 20 | 01, 02, 03, 04, 05 |
| Ongoing individual data collection and data entry exercise | Each student will have to collect and enter the data into SPSS (equivalent to 250-words per student) | 10 | 01, 04, 05 |