MARKET, AUDIENCE & SOCIAL RESEARCH

MKT2MRX

2021

Credit points: 15

Subject outline

Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 2 - UG

Available as ElectiveNo

Learning ActivitiesOnline activities, case studies, research proposal, questionnaires and research reports

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB, SBAIO, SAAIO, SDAIO and MKT1MDX

Co-requisitesN/A

Incompatible subjectsMKT3MRE OR MKT2MRE

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Marketing Research Learner Resource

Resource TypePrescribed

Resource RequirementN/A

AuthorDidasko Digital

Year2020

Edition/VolumeN/A

PublisherDidasko Group

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Marketing Research

Resource TypeRecommended

Resource RequirementN/A

AuthorAlan Wilson

Year2018

Edition/Volume4th

PublisherPalgrave Macmillan

ISBN9781352001112, 9781352001129

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

SPSS Analysis Without Anguish: Version 20 for Windows

Resource TypeRecommended

Resource RequirementN/A

AuthorCoakes, S.J and Steed, L.G

Year2013

Edition/VolumeN/A

PublisherJOHN WILEY AND SONS, AUSTRALIA

ISBN978-1-118-33776-9

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Questionnaire Design and Administration

Resource TypeRecommended

Resource RequirementN/A

AuthorFrazer, L., and Lawley, M.

Year2001

Edition/VolumeN/A

PublisherJOHN WILEY AND SONS

ISBN9780471342922

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Marketing Research Global Edition

Resource TypeRecommended

Resource RequirementN/A

AuthorBurns, A.C and Bush, R.F

Year2019

Edition/Volume9th

PublisherPearson Education Limited

ISBN9781292318042

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Identify marketing problems and translate them into research questions for marketing in the context of business
02. Design a research proposal for a business organisation or a research project
03. Design a questionnaire for a business organisation or research project.
04. Prepare research findings and recommendations for a business organisation in a report format.
05. Manipulate and analyse marketing data using statistical analysis programs.

Subject options

Select to view your study options…

Start date between: and    Key dates

Online (Didasko), 2021, Study block 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 2 - 13
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team based, 2-3 students per team (500-words equivalent)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total)

N/AReportGroupNo20 SILO1, SILO4, SILO5

Online (Didasko), 2021, Study block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 41 - 52
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team based, 2-3 students per team (500-words equivalent)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total)

N/AReportGroupNo20 SILO1, SILO4, SILO5

Online (Didasko), 2021, Study block 11, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 45 - 0
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 45 to week 0 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team based, 2-3 students per team (500-words equivalent)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total)

N/AReportGroupNo20 SILO1, SILO4, SILO5

Online (Didasko), 2021, Study block 12, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 50 - 0
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 50 to week 0 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team based, 2-3 students per team (500-words equivalent)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total)

N/AReportGroupNo20 SILO1, SILO4, SILO5

Online (Didasko), 2021, Study block 2, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 6 - 17
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 6 to week 17 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team based, 2-3 students per team (500-words equivalent)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total)

N/AReportGroupNo20 SILO1, SILO4, SILO5

Online (Didasko), 2021, Study block 3, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 10 - 21
One 3.00 d unscheduled online class per week on any day including weekend during the day from week 10 to week 21 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team based, 2-3 students per team (500-words equivalent)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total)

N/AReportGroupNo20 SILO1, SILO4, SILO5

Online (Didasko), 2021, Study block 4, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 15 - 26
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team based, 2-3 students per team (500-words equivalent)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total)

N/AReportGroupNo20 SILO1, SILO4, SILO5

Online (Didasko), 2021, Study block 5, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 19 - 30
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team based, 2-3 students per team (500-words equivalent)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total)

N/AReportGroupNo20 SILO1, SILO4, SILO5

Online (Didasko), 2021, Study block 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 24 - 35
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 24 to week 35 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team based, 2-3 students per team (500-words equivalent)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total)

N/AReportGroupNo20 SILO1, SILO4, SILO5

Online (Didasko), 2021, Study block 7, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 28 - 39
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 28 to week 39 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team based, 2-3 students per team (500-words equivalent)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total)

N/AReportGroupNo20 SILO1, SILO4, SILO5

Online (Didasko), 2021, Study block 8, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 32 - 43
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team based, 2-3 students per team (500-words equivalent)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total)

N/AReportGroupNo20 SILO1, SILO4, SILO5

Online (Didasko), 2021, Study block 9, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 37 - 48
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 37 to week 48 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words)

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team based, 2-3 students per team (500-words equivalent)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total)

N/AReportGroupNo20 SILO1, SILO4, SILO5