MARKET, AUDIENCE & SOCIAL RESEARCH
MKT2MRX
2021
Credit points: 15
Subject outline
Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMalliga Marimuthu
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 2 - UG
Available as ElectiveNo
Learning ActivitiesOnline activities, case studies, research proposal, questionnaires and research reports
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB, SBAIO, SAAIO, SDAIO and MKT1MDX
Co-requisitesN/A
Incompatible subjectsMKT3MRE OR MKT2MRE
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Readings
Marketing Research Learner Resource
Resource TypePrescribed
Resource RequirementN/A
AuthorDidasko Digital
Year2020
Edition/VolumeN/A
PublisherDidasko Group
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Marketing Research
Resource TypeRecommended
Resource RequirementN/A
AuthorAlan Wilson
Year2018
Edition/Volume4th
PublisherPalgrave Macmillan
ISBN9781352001112, 9781352001129
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
SPSS Analysis Without Anguish: Version 20 for Windows
Resource TypeRecommended
Resource RequirementN/A
AuthorCoakes, S.J and Steed, L.G
Year2013
Edition/VolumeN/A
PublisherJOHN WILEY AND SONS, AUSTRALIA
ISBN978-1-118-33776-9
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Questionnaire Design and Administration
Resource TypeRecommended
Resource RequirementN/A
AuthorFrazer, L., and Lawley, M.
Year2001
Edition/VolumeN/A
PublisherJOHN WILEY AND SONS
ISBN9780471342922
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Marketing Research Global Edition
Resource TypeRecommended
Resource RequirementN/A
AuthorBurns, A.C and Bush, R.F
Year2019
Edition/Volume9th
PublisherPearson Education Limited
ISBN9781292318042
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Online (Didasko), 2021, Study block 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 2 - 13
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team based, 2-3 students per team (500-words equivalent) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2021, Study block 10, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team based, 2-3 students per team (500-words equivalent) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2021, Study block 11, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 45 - 0
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 45 to week 0 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team based, 2-3 students per team (500-words equivalent) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2021, Study block 12, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 50 - 0
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 50 to week 0 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team based, 2-3 students per team (500-words equivalent) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2021, Study block 2, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 6 - 17
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 6 to week 17 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team based, 2-3 students per team (500-words equivalent) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2021, Study block 3, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 10 - 21
One 3.00 d unscheduled online class per week on any day including weekend during the day from week 10 to week 21 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team based, 2-3 students per team (500-words equivalent) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2021, Study block 4, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team based, 2-3 students per team (500-words equivalent) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2021, Study block 5, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 19 - 30
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team based, 2-3 students per team (500-words equivalent) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2021, Study block 6, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 24 - 35
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 24 to week 35 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team based, 2-3 students per team (500-words equivalent) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2021, Study block 7, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 28 - 39
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 28 to week 39 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team based, 2-3 students per team (500-words equivalent) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2021, Study block 8, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 32 - 43
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team based, 2-3 students per team (500-words equivalent) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |
Online (Didasko), 2021, Study block 9, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 37 - 48
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 37 to week 48 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Take home examination. Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS (Equivalent to 2000 words) | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
10 weekly statistical analysis software exercises and data analysis Each student will have to complete the exercise each week collect and enter the data into statistical analysis software (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team based, 2-3 students per team (500-words equivalent) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with findings and recommendations Team based, 2-3 students per team (1,000-words in total) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |