MARKET, AUDIENCE AND SOCIAL RESEARCH

MKT2MRE

2020

Credit points: 15

Subject outline

Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMarthin Nanere

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites MKT1MDP

Co-requisitesN/A

Incompatible subjects MKT3MRE

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Research (8th edition)RecommendedBurns, A.C., Veeck, A. and Bush, R.F (2017)Pearson Education Limited, England
ReadingsSPSS Version 20.0 for Windows: Anaysis without AnguishRecommendedCoakes, S.J (2013)John Wiley and Sons
ReadingsThe purpose, design and administration of a questionnaire for data collectionRecommendedMarshall, Gill (2005), Vol 11(2)Elsevier Ltd
ReadingsMarketing Research (4th edition)PrescribedAlan Wilson (2018)Palgrave Macmillan

Graduate capabilities & intended learning outcomes

01. Identify marketing problems and translate them into research questions for marketing in the context of business

Activities:
Weekly online seminar to explain concepts and methodologies, supported by case studies drawn from the text book and other relevant material undertaken in Computer Laboratory.
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

02. Design a research proposal for a business organisation or a research project.

Activities:
Completing a research proposal and Weekly online seminar to explain concepts and methodologies, supported by case studies drawn from the text book and other relevant material undertaken in Computer Laboratory.
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

03. Design a questionnaire for a business organisation or research project.

Activities:
Competing a questionnaire and Weekly online seminar to explain concepts and methodologies, supported by case studies drawn from the text book and other relevant material undertaken in Computer Laboratory.
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

04. Present research findings and recommendations for a business organisation in a report format.

Activities:
Completing a final research report and Weekly online seminar to explain concepts and methodologies, supported by case studies drawn from the text book and other relevant materials undertaken in Computer Laboratory and Classroom.
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

05. Manipulate and analyse marketing data using SPSS program.

Activities:
Weekly online seminar to explain concepts and methodologies, supported by case studies drawn from the text book and other relevant materials undertaken in Computer Laboratory and Classroom.
Related graduate capabilities and elements:
Literacies and Communication Skills (Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Seminar Week: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Computer Laboratory Week: 10 - 22
One 2.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
2-hour Final Examination (equivalent to 2000 words)50 01, 04, 05
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS20 04, 05
Team Research Proposal (500 words per student)Team-based, 2-3 students per team10 01, 02, 03
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team20 01, 04, 05

Bendigo, 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer Laboratory Week: 10 - 22
One 2.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Seminar Week: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment elementComments% ILO*
2-hour Final Examination (equivalent to 2000 words)50 01, 04, 05
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS20 04, 05
Team Research Proposal (500 words per student)Team-based, 2-3 students per team10 01, 02, 03
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team20 01, 04, 05

Melbourne, 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer Laboratory Week: 10 - 22
One 2.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Seminar Week: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment elementComments% ILO*
2-hour Final Examination (equivalent to 2000 words)50 01, 04, 05
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS20 04, 05
Team Research Proposal (500 words per student)Team-based, 2-3 students per team10 01, 02, 03
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team20 01, 04, 05

Mildura, 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Seminar Week: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Computer Laboratory Week: 10 - 22
One 2.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
2-hour Final Examination (equivalent to 2000 words)50 01, 04, 05
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS20 04, 05
Team Research Proposal (500 words per student)Team-based, 2-3 students per team10 01, 02, 03
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team20 01, 04, 05

Shepparton, 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Seminar Week: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Computer Laboratory Week: 10 - 22
One 2.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
2-hour Final Examination (equivalent to 2000 words)50 01, 04, 05
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS20 04, 05
Team Research Proposal (500 words per student)Team-based, 2-3 students per team10 01, 02, 03
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team20 01, 04, 05

Sydney, 2020, Study Period 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer Laboratory Week: 10 - 22
One 2.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Seminar Week: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment elementComments% ILO*
2-hour Final Examination (equivalent to 2000 words)50 01, 04, 05
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS20 04, 05
Team Research Proposal (500 words per student)Team-based, 2-3 students per team10 01, 02, 03
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team20 01, 04, 05

Sydney, 2020, Study Period 3, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer Laboratory Week: 46
One 2.0 hours computer laboratory per week on weekdays during the day in week 46 and delivered via face-to-face.

Seminar Week: 46
One 1.0 hours seminar per week on weekdays during the day in week 46 and delivered via online.

Assessments

Assessment elementComments% ILO*
2-hour Final Examination (equivalent to 2000 words)50 01, 04, 05
Weekly SPSS tutorial exercises and Data Analysis (1000 words per student)Each student will have to complete the exercise every week, collect and enter the data into SPSS20 04, 05
Team Research Proposal (500 words per student)Team-based, 2-3 students per team10 01, 02, 03
Team Research Report with Findings and Recommendations(1000 words per student)Team-based, 2-3 students per team20 01, 04, 05