CONSUMER BEHAVIOUR

MKT2CBE

2021

Credit points: 15

Subject outline

This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. You will analyse psychological, socio-cultural, and situational factors influencing consumer decision-making process and the role of consumer behaviour in the development of effective marketing strategies. Throughout the subject, you will develop skills of relevance for understanding and managing consumer behaviour including problem solving, critical thinking, interpretation and analysis, and micro-blog writing.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorNinh Nguyen

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 2 - UG

Available as ElectiveYes

Learning ActivitiesOnline learning, workshop videos and case studies, and assessments and micro-blogging exercises

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

CB8

Resource TypeBook

Resource RequirementPrescribed

AuthorBabin &Harris

YearN/A

Edition/Volume8th Edition

PublisherCengage Learning

ISBN9781305577244

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Demonstrate understanding of key consumer behaviour concepts, theories and models
02. Differentiate between ethical and unethical behaviours by consumers and by companies through the application of consumer behaviour techniques and knowledge
03. Critically analyse product and marketing appeals in terms of consumer behaviour, and make logical and justifiable marketing proposals base on such analysis
04. Examine the personal, marketing, and managerial applications of consumer behaviour
05. Develop understanding on how businesses can use modern technology, including social media, to engage with consumers and manage successful targeted campaigns

Subject options

Select to view your study options…

Start date between: and    Key dates

Vietnam (Hanoi University), 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorNinh Nguyen

Class requirements

WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Two 30-minute multiple choice quizzes Two online quizzes (individual assessment). Equivalent to 1000 words.

N/AQuizzesIndividualNo20 SILO1, SILO4

One group report Teams of four students (group assessment). 3,000 word total (equivalent to 750 words per student)

N/AReportGroupNo20 SILO2, SILO3, SILO4

One 2-hour final examination One 2-hour examination (individual assessment). Equivalent to 2000 words.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Group Twitter contribution (Micro-blogging exercises) Teams of four students (group assessment). Equivalent to 500 words per student.

N/AOtherGroupNo10 SILO1, SILO5

Albury-Wodonga, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorNinh Nguyen

Class requirements

WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Two 30-minute multiple choice quizzes Two online quizzes (individual assessment). Equivalent to 1000 words.

N/AQuizzesIndividualNo20 SILO1, SILO4

One group report Teams of four students (group assessment). 3,000 word total (equivalent to 750 words per student)

N/AReportGroupNo20 SILO2, SILO3, SILO4

One 2-hour final examination One 2-hour examination (individual assessment). Equivalent to 2000 words.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Group Twitter contribution (Micro-blogging exercises) Teams of four students (group assessment). Equivalent to 500 words per student.

N/AOtherGroupNo10 SILO1, SILO5

Bendigo, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorNinh Nguyen

Class requirements

WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Two 30-minute multiple choice quizzes Two online quizzes (individual assessment). Equivalent to 1000 words.

N/AQuizzesIndividualNo20 SILO1, SILO4

One group report Teams of four students (group assessment). 3,000 word total (equivalent to 750 words per student)

N/AReportGroupNo20 SILO2, SILO3, SILO4

One 2-hour final examination One 2-hour examination (individual assessment). Equivalent to 2000 words.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Group Twitter contribution (Micro-blogging exercises) Teams of four students (group assessment). Equivalent to 500 words per student.

N/AOtherGroupNo10 SILO1, SILO5

Melbourne (Bundoora), 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorNinh Nguyen

Class requirements

WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Two 30-minute multiple choice quizzes Two online quizzes (individual assessment). Equivalent to 1000 words.

N/AQuizzesIndividualNo20 SILO1, SILO4

One group report Teams of four students (group assessment). 3,000 word total (equivalent to 750 words per student)

N/AReportGroupNo20 SILO2, SILO3, SILO4

One 2-hour final examination One 2-hour examination (individual assessment). Equivalent to 2000 words.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Group Twitter contribution (Micro-blogging exercises) Teams of four students (group assessment). Equivalent to 500 words per student.

N/AOtherGroupNo10 SILO1, SILO5

Mildura, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorNinh Nguyen

Class requirements

WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Two 30-minute multiple choice quizzes Two online quizzes (individual assessment). Equivalent to 1000 words.

N/AQuizzesIndividualNo20 SILO1, SILO4

One group report Teams of four students (group assessment). 3,000 word total (equivalent to 750 words per student)

N/AReportGroupNo20 SILO2, SILO3, SILO4

One 2-hour final examination One 2-hour examination (individual assessment). Equivalent to 2000 words.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Group Twitter contribution (Micro-blogging exercises) Teams of four students (group assessment). Equivalent to 500 words per student.

N/AOtherGroupNo10 SILO1, SILO5

Shepparton, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorNinh Nguyen

Class requirements

WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Two 30-minute multiple choice quizzes Two online quizzes (individual assessment). Equivalent to 1000 words.

N/AQuizzesIndividualNo20 SILO1, SILO4

One group report Teams of four students (group assessment). 3,000 word total (equivalent to 750 words per student)

N/AReportGroupNo20 SILO2, SILO3, SILO4

One 2-hour final examination One 2-hour examination (individual assessment). Equivalent to 2000 words.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Group Twitter contribution (Micro-blogging exercises) Teams of four students (group assessment). Equivalent to 500 words per student.

N/AOtherGroupNo10 SILO1, SILO5

Sydney, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorNinh Nguyen

Class requirements

WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Two 30-minute multiple choice quizzes Two online quizzes (individual assessment). Equivalent to 1000 words.

N/AQuizzesIndividualNo20 SILO1, SILO4

One group report Teams of four students (group assessment). 3,000 word total (equivalent to 750 words per student)

N/AReportGroupNo20 SILO2, SILO3, SILO4

One 2-hour final examination One 2-hour examination (individual assessment). Equivalent to 2000 words.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Group Twitter contribution (Micro-blogging exercises) Teams of four students (group assessment). Equivalent to 500 words per student.

N/AOtherGroupNo10 SILO1, SILO5

Sydney, 2021, Summer, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorNinh Nguyen

Class requirements

WorkShopWeek: 46 - 0
One 2.00 hours workshop per week on weekdays during the day from week 46 to week 0 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Two 30-minute multiple choice quizzes Two online quizzes (individual assessment). Equivalent to 1000 words.

N/AQuizzesIndividualNo20 SILO1, SILO4

One group report Teams of four students (group assessment). 3,000 word total (equivalent to 750 words per student)

N/AReportGroupNo20 SILO2, SILO3, SILO4

One 2-hour final examination One 2-hour examination (individual assessment). Equivalent to 2000 words.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Group Twitter contribution (Micro-blogging exercises) Teams of four students (group assessment). Equivalent to 500 words per student.

N/AOtherGroupNo10 SILO1, SILO5

Singapore (SIM), 2021, Week 05-16, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorNinh Nguyen

Class requirements

WorkShopWeek: 5 - 16
One 2.00 hours workshop per week on weekdays during the day from week 5 to week 16 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Two 30-minute multiple choice quizzes Two online quizzes (individual assessment). Equivalent to 1000 words.

N/AQuizzesIndividualNo20 SILO1, SILO4

One group report Teams of four students (group assessment). 3,000 word total (equivalent to 750 words per student)

N/AReportGroupNo20 SILO2, SILO3, SILO4

One 2-hour final examination One 2-hour examination (individual assessment). Equivalent to 2000 words.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO3, SILO4

Group Twitter contribution (Micro-blogging exercises) Teams of four students (group assessment). Equivalent to 500 words per student.

N/AOtherGroupNo10 SILO1, SILO5