FUNDAMENTALS OF MARKETING

MKT1MDP

2021

Credit points: 15

Subject outline

In this subject, students will study marketing principles and practice. A key focus of this subject will be the development of digital communication, presentation skills and discipline knowledge that are integral to the marketing profession and for success in business. Through the integration of these skills within the subject, you will develop transferable skills that will be used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs in the digital era. This subject provides a sound foundation for further marketing, whether as single subjects or within a marketing major.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorElaine Plant

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 1 - UG

Available as ElectiveYes

Learning ActivitiesWorkshop activities, assessment tasks

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Principles of Marketing eBook

Resource TypePrescribed

Resource RequirementN/A

AuthorArmstrong, G. et. al.

Year2017

Edition/Volume7th

PublisherPearson

ISBN9781488611841

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Describe how the philosophy of marketing and the business environment impacts on the application of key marketing theories.
02. Critically analyse key marketing principles for a given market situation in individual and group tasks.
03. Integrate and apply basic marketing theories and develop realistic recommendations in a given market situation
04. Present an argument (orally or in writing that is suitable for a set marketing audience, addressing the digital business environment supported by research, and marketing theory.

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorElaine Plant

Class requirements

SeminarWeek: 10 - 22
One 2.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual test (500 words) Early feedback MCQ online test

N/AOther written examIndividualNo10 SILO1

Individual written report & individual oral presentation (1500 words and 5 mins presentation) Business report

N/AOtherIndividualNo35 SILO2, SILO3, SILO4

Team oral presentation (equivalent to 500-words) 5 students per group. & presentation of 2 minutes per student

N/AOral presentationGroupNo20 SILO2, SILO3, SILO4

End semester individual test (Equivalent to 1500 words) . MCQ online test

N/ACentral examIndividualNo35 SILO1, SILO2, SILO3

Bendigo, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

SeminarWeek: 10 - 22
One 2.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual test (500 words) Early feedback MCQ online test

N/AOther written examIndividualNo10 SILO1

Individual written report & individual oral presentation (1500 words and 5 mins presentation) Business report

N/AOtherIndividualNo35 SILO2, SILO3, SILO4

Team oral presentation (equivalent to 500-words) 5 students per group. & presentation of 2 minutes per student

N/AOral presentationGroupNo20 SILO2, SILO3, SILO4

End semester individual test (Equivalent to 1500 words) . MCQ online test

N/ACentral examIndividualNo35 SILO1, SILO2, SILO3

Melbourne (Bundoora), 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorElaine Plant

Class requirements

SeminarWeek: 10 - 22
One 2.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual test (500 words) Early feedback MCQ online test

N/AOther written examIndividualNo10 SILO1

Individual written report & individual oral presentation (1500 words and 5 mins presentation) Business report

N/AOtherIndividualNo35 SILO2, SILO3, SILO4

Team oral presentation (equivalent to 500-words) 5 students per group. & presentation of 2 minutes per student

N/AOral presentationGroupNo20 SILO2, SILO3, SILO4

End semester individual test (Equivalent to 1500 words) . MCQ online test

N/ACentral examIndividualNo35 SILO1, SILO2, SILO3

Carlton (Carlton College Sport), 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorElaine Plant

Class requirements

SeminarWeek: 10 - 22
One 2.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual test (500 words) Early feedback MCQ online test

N/AOther written examIndividualNo10 SILO1

Individual written report & individual oral presentation (1500 words and 5 mins presentation) Business report

N/AOtherIndividualNo35 SILO2, SILO3, SILO4

Team oral presentation (equivalent to 500-words) 5 students per group. & presentation of 2 minutes per student

N/AOral presentationGroupNo20 SILO2, SILO3, SILO4

End semester individual test (Equivalent to 1500 words) . MCQ online test

N/ACentral examIndividualNo35 SILO1, SILO2, SILO3

China (Si Chuan Uni), 2021, Semester 1, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorElaine Plant

Class requirements

SeminarWeek: 10 - 22
One 2.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual test (500 words) Early feedback MCQ online test

N/AOther written examIndividualNo10 SILO1

Individual written report & individual oral presentation (1500 words and 5 mins presentation) Business report

N/AOtherIndividualNo35 SILO2, SILO3, SILO4

Team oral presentation (equivalent to 500-words) 5 students per group. & presentation of 2 minutes per student

N/AOral presentationGroupNo20 SILO2, SILO3, SILO4

End semester individual test (Equivalent to 1500 words) . MCQ online test

N/ACentral examIndividualNo35 SILO1, SILO2, SILO3

Mildura, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorElaine Plant

Class requirements

SeminarWeek: 10 - 22
One 2.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual test (500 words) Early feedback MCQ online test

N/AOther written examIndividualNo10 SILO1

Individual written report & individual oral presentation (1500 words and 5 mins presentation) Business report

N/AOtherIndividualNo35 SILO2, SILO3, SILO4

Team oral presentation (equivalent to 500-words) 5 students per group. & presentation of 2 minutes per student

N/AOral presentationGroupNo20 SILO2, SILO3, SILO4

End semester individual test (Equivalent to 1500 words) . MCQ online test

N/ACentral examIndividualNo35 SILO1, SILO2, SILO3

Shepparton, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

SeminarWeek: 10 - 22
One 2.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual test (500 words) Early feedback MCQ online test

N/AOther written examIndividualNo10 SILO1

Individual written report & individual oral presentation (1500 words and 5 mins presentation) Business report

N/AOtherIndividualNo35 SILO2, SILO3, SILO4

Team oral presentation (equivalent to 500-words) 5 students per group. & presentation of 2 minutes per student

N/AOral presentationGroupNo20 SILO2, SILO3, SILO4

End semester individual test (Equivalent to 1500 words) . MCQ online test

N/ACentral examIndividualNo35 SILO1, SILO2, SILO3

Sydney, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorElaine Plant

Class requirements

SeminarWeek: 10 - 22
One 2.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual test (500 words) Early feedback MCQ online test

N/AOther written examIndividualNo10 SILO1

Individual written report & individual oral presentation (1500 words and 5 mins presentation) Business report

N/AOtherIndividualNo35 SILO2, SILO3, SILO4

Team oral presentation (equivalent to 500-words) 5 students per group. & presentation of 2 minutes per student

N/AOral presentationGroupNo20 SILO2, SILO3, SILO4

End semester individual test (Equivalent to 1500 words) . MCQ online test

N/ACentral examIndividualNo35 SILO1, SILO2, SILO3

Vietnam (Hanoi University), 2021, Semester 1, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorElaine Plant

Class requirements

SeminarWeek: 10 - 22
One 2.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual test (500 words) Early feedback MCQ online test

N/AOther written examIndividualNo10 SILO1

Individual written report & individual oral presentation (1500 words and 5 mins presentation) Business report

N/AOtherIndividualNo35 SILO2, SILO3, SILO4

Team oral presentation (equivalent to 500-words) 5 students per group. & presentation of 2 minutes per student

N/AOral presentationGroupNo20 SILO2, SILO3, SILO4

End semester individual test (Equivalent to 1500 words) . MCQ online test

N/ACentral examIndividualNo35 SILO1, SILO2, SILO3

Melbourne (Bundoora), 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorElaine Plant

Class requirements

SeminarWeek: 30 - 42
One 2.00 h seminar per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual test (500 words) Early feedback MCQ online test

N/AOther written examIndividualNo10 SILO1

Individual written report & individual oral presentation (1500 words and 5 mins presentation) Business report

N/AOtherIndividualNo35 SILO2, SILO3, SILO4

Team oral presentation (equivalent to 500-words) 5 students per group. & presentation of 2 minutes per student

N/AOral presentationGroupNo20 SILO2, SILO3, SILO4

End semester individual test (Equivalent to 1500 words) . MCQ online test

N/ACentral examIndividualNo35 SILO1, SILO2, SILO3

China (Si Chuan Uni), 2021, Semester 2, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorElaine Plant

Class requirements

SeminarWeek: 30 - 42
One 2.00 h seminar per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual test (500 words) Early feedback MCQ online test

N/AOther written examIndividualNo10 SILO1

Individual written report & individual oral presentation (1500 words and 5 mins presentation) Business report

N/AOtherIndividualNo35 SILO2, SILO3, SILO4

Team oral presentation (equivalent to 500-words) 5 students per group. & presentation of 2 minutes per student

N/AOral presentationGroupNo20 SILO2, SILO3, SILO4

End semester individual test (Equivalent to 1500 words) . MCQ online test

N/ACentral examIndividualNo35 SILO1, SILO2, SILO3

Sydney, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorElaine Plant

Class requirements

SeminarWeek: 30 - 42
One 2.00 h seminar per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual test (500 words) Early feedback MCQ online test

N/AOther written examIndividualNo10 SILO1

Individual written report & individual oral presentation (1500 words and 5 mins presentation) Business report

N/AOtherIndividualNo35 SILO2, SILO3, SILO4

Team oral presentation (equivalent to 500-words) 5 students per group. & presentation of 2 minutes per student

N/AOral presentationGroupNo20 SILO2, SILO3, SILO4

End semester individual test (Equivalent to 1500 words) . MCQ online test

N/ACentral examIndividualNo35 SILO1, SILO2, SILO3

Vietnam (Hanoi University), 2021, Semester 2, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorElaine Plant

Class requirements

SeminarWeek: 30 - 42
One 2.00 h seminar per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual test (500 words) Early feedback MCQ online test

N/AOther written examIndividualNo10 SILO1

Individual written report & individual oral presentation (1500 words and 5 mins presentation) Business report

N/AOtherIndividualNo35 SILO2, SILO3, SILO4

Team oral presentation (equivalent to 500-words) 5 students per group. & presentation of 2 minutes per student

N/AOral presentationGroupNo20 SILO2, SILO3, SILO4

End semester individual test (Equivalent to 1500 words) . MCQ online test

N/ACentral examIndividualNo35 SILO1, SILO2, SILO3

Sydney, 2021, Summer, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorElaine Plant

Class requirements

SeminarWeek: 0 - 0
One 2.00 h seminar per week on weekdays during the day from week 0 to week 0 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual test (500 words) Early feedback MCQ online test

N/AOther written examIndividualNo10 SILO1

Individual written report & individual oral presentation (1500 words and 5 mins presentation) Business report

N/AOtherIndividualNo35 SILO2, SILO3, SILO4

Team oral presentation (equivalent to 500-words) 5 students per group. & presentation of 2 minutes per student

N/AOral presentationGroupNo20 SILO2, SILO3, SILO4

End semester individual test (Equivalent to 1500 words) . MCQ online test

N/ACentral examIndividualNo35 SILO1, SILO2, SILO3

China (ECNU), 2021, Week 08-23, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorElaine Plant

Class requirements

SeminarWeek: 8 - 23
One 2.00 h seminar per week on weekdays during the day from week 8 to week 23 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual test (500 words) Early feedback MCQ online test

N/AOther written examIndividualNo10 SILO1

Individual written report & individual oral presentation (1500 words and 5 mins presentation) Business report

N/AOtherIndividualNo35 SILO2, SILO3, SILO4

Team oral presentation (equivalent to 500-words) 5 students per group. & presentation of 2 minutes per student

N/AOral presentationGroupNo20 SILO2, SILO3, SILO4

End semester individual test (Equivalent to 1500 words) . MCQ online test

N/ACentral examIndividualNo35 SILO1, SILO2, SILO3