FUNDAMENTALS OF MARKETING

MKT1MDP

2020

Credit points: 15

Subject outline

Marketing: Fundaments of Marketing is an introductory subject to marketing principles and practice as applied to mainly fast-moving consumer goods. A key focus of this subject will be development of communication and presentation skills that are integral to the marketing profession and success in business.  Through the integration of these skills within the subject, you will develop transferable skills that will used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs. This subject provides a sound foundation for future marketing subjects, advanced skill-development and your career.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorElaine Plant

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjects THS1LTM, MKT1FMK, MKT2MPP

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsPrinciples of Marketing eBook (7e)PrescribedArmstrong, G. et. al. 2017, ISBN 9781488611841Pearson

Graduate capabilities & intended learning outcomes

01. Apply the philosophy of marketing to basic business decisions.

Activities:
Seminar activities, assessment tasks.
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

02. Describe how the business environment impacts on the application of key marketing theories

Activities:
Assessment tasks, seminar activities
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Apply key marketing principles to a given market situation in individual and group settings.

Activities:
Assessment tasks, seminar activities
Related graduate capabilities and elements:
Personal and Professional Skills (Teamwork including leadership and working in groups)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

04. Describe the integration of basic marketing theories and make realistic recommendations in a given market situation

Activities:
Assessment tasks, seminar activities
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

05. Present an argument (orally or in writing) that is suitable for a set marketing audience, addressing the digital business environment supported by research, and marketing theory.

Activities:
Assessment tasks, seminar activities
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination (equivalent to 2000 words)40 01, 02, 03, 04
Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.25 02, 05
Individual testEquivalent to 1000-words.20 01, 03
Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).15 02, 05

Bendigo, 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination (equivalent to 2000 words)40 01, 02, 03, 04
Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.25 02, 05
Individual testEquivalent to 1000-words.20 01, 03
Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).15 02, 05

Carlton (CarltonCollegeSport), 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination (equivalent to 2000 words)40 01, 02, 03, 04
Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.25 02, 05
Individual testEquivalent to 1000-words.20 01, 03
Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).15 02, 05

China (ECNU), 2020, Week 08-23, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 08 - 23
One 2.0 hours seminar per week on weekdays during the day from week 08 to week 23 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination (equivalent to 2000 words)40 01, 02, 03, 04
Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.25 02, 05
Individual testEquivalent to 1000-words.20 01, 03
Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).15 02, 05

China (SiChuanUni), 2020, Semester 2, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination (equivalent to 2000 words)40 01, 02, 03, 04
Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.25 02, 05
Individual testEquivalent to 1000-words.20 01, 03
Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).15 02, 05

China (SiChuanUni), 2020, Semester 1, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination (equivalent to 2000 words)40 01, 02, 03, 04
Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.25 02, 05
Individual testEquivalent to 1000-words.20 01, 03
Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).15 02, 05

Melbourne, 2020, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination (equivalent to 2000 words)40 01, 02, 03, 04
Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.25 02, 05
Individual testEquivalent to 1000-words.20 01, 03
Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).15 02, 05

Melbourne, 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination (equivalent to 2000 words)40 01, 02, 03, 04
Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.25 02, 05
Individual testEquivalent to 1000-words.20 01, 03
Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).15 02, 05

Mildura, 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination (equivalent to 2000 words)40 01, 02, 03, 04
Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.25 02, 05
Individual testEquivalent to 1000-words.20 01, 03
Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).15 02, 05

Shepparton, 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination (equivalent to 2000 words)40 01, 02, 03, 04
Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.25 02, 05
Individual testEquivalent to 1000-words.20 01, 03
Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).15 02, 05

Sydney, 2020, Study Period 3, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar
One 2.0 hours seminar per week on weekdays during the day and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination (equivalent to 2000 words)40 01, 02, 03, 04
Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.25 02, 05
Individual testEquivalent to 1000-words.20 01, 03
Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).15 02, 05

Sydney, 2020, Study Period 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 31 - 42
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination (equivalent to 2000 words)40 01, 02, 03, 04
Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.25 02, 05
Individual testEquivalent to 1000-words.20 01, 03
Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).15 02, 05

Sydney, 2020, Study Period 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination (equivalent to 2000 words)40 01, 02, 03, 04
Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.25 02, 05
Individual testEquivalent to 1000-words.20 01, 03
Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).15 02, 05

Vietnam (Hanoi University), 2020, Semester 2, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination (equivalent to 2000 words)40 01, 02, 03, 04
Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.25 02, 05
Individual testEquivalent to 1000-words.20 01, 03
Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).15 02, 05

Vietnam (Hanoi University), 2020, Semester 1, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination (equivalent to 2000 words)40 01, 02, 03, 04
Business report & oral presentationSubmit business report (15%) 1000-words per student, and (10%) 5 mins presentation.25 02, 05
Individual testEquivalent to 1000-words.20 01, 03
Team oral presentationSubmit a report equivalent to 500-words per student & presentation of 2 minutes per student).15 02, 05