ADVERTISING IN THE DIGITAL AGE

MKT1ADX

2021

Credit points: 15

Subject outline

In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix. You will learn about advertising, direct marketing, personal selling, publicity and PR across traditional and digital channels. You will develop communication messages that have meaning and impact for consumers in today's digital age. You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers across both traditional and digital mediums.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 1 - UG

Available as ElectiveNo

Learning ActivitiesOnline forums, exercises and case studies

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB, SBAIO, SAAIO, SDAIO

Co-requisitesN/A

Incompatible subjectsMKT1ADD OR MKT3ADV

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Advertising and Promotion: An Integrated Marketing Approach

Resource TypeBook

Resource RequirementRecommended

AuthorBelch & Belch

Year2018

Edition/Volume11th

PublisherMcGraw Hill

ISBN9781259548147

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Advertising in the Digital Age Learner Resource

Resource TypeBook

Resource RequirementPrescribed

AuthorDidasko Digital

Year2019

Edition/VolumeN/A

PublisherDidasko Group

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Creativity and Innovation
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Demonstrate an understanding of the various forms of traditional and digital promotion and their advantages and disadvantages.
02. Select appropriate traditional and digital media for implementing an advertising campaign.
03. Develop and present an advertising campaign in a professional manner, considering both traditional and digital channels.
04. Interpret the creative issues that need to be considered in an advertising campaign.

Subject options

Select to view your study options…

Start date between: and    Key dates

Online (Didasko), 2021, Study block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

1-hour multiple choice test (1,000-words equivalent) To be submitted via Turnitin in the LMS link provided

N/AOther written examIndividualNo20 SILO1, SILO2

One Group Project (1,000-words per student) To be submitted via Turnitin in the LMS link provided

N/AAssignmentGroupNo20 SILO2, SILO4

One Group Presentation (5-minutes per student) (500 word equivalent)

N/AOral presentationGroupNo10 SILO3

One take-home examination (2-hour, 2,000-word equivalent) The exam will be made available for a period of 48 hours.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO4

Online (Didasko), 2021, Study block 11, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 45 - 0
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 45 to week 0 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

1-hour multiple choice test (1,000-words equivalent) To be submitted via Turnitin in the LMS link provided

N/AOther written examIndividualNo20 SILO1, SILO2

One Group Project (1,000-words per student) To be submitted via Turnitin in the LMS link provided

N/AAssignmentGroupNo20 SILO2, SILO4

One Group Presentation (5-minutes per student) (500 word equivalent)

N/AOral presentationGroupNo10 SILO3

One take-home examination (2-hour, 2,000-word equivalent) The exam will be made available for a period of 48 hours.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO4

Online (Didasko), 2021, Study block 12, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 50 - 0
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 50 to week 0 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

1-hour multiple choice test (1,000-words equivalent) To be submitted via Turnitin in the LMS link provided

N/AOther written examIndividualNo20 SILO1, SILO2

One Group Project (1,000-words per student) To be submitted via Turnitin in the LMS link provided

N/AAssignmentGroupNo20 SILO2, SILO4

One Group Presentation (5-minutes per student) (500 word equivalent)

N/AOral presentationGroupNo10 SILO3

One take-home examination (2-hour, 2,000-word equivalent) The exam will be made available for a period of 48 hours.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO4

Online (Didasko), 2021, Study block 3, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 10 - 21
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 10 to week 21 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

1-hour multiple choice test (1,000-words equivalent) To be submitted via Turnitin in the LMS link provided

N/AOther written examIndividualNo20 SILO1, SILO2

One Group Project (1,000-words per student) To be submitted via Turnitin in the LMS link provided

N/AAssignmentGroupNo20 SILO2, SILO4

One Group Presentation (5-minutes per student) (500 word equivalent)

N/AOral presentationGroupNo10 SILO3

One take-home examination (2-hour, 2,000-word equivalent) The exam will be made available for a period of 48 hours.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO4

Online (Didasko), 2021, Study block 4, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

1-hour multiple choice test (1,000-words equivalent) To be submitted via Turnitin in the LMS link provided

N/AOther written examIndividualNo20 SILO1, SILO2

One Group Project (1,000-words per student) To be submitted via Turnitin in the LMS link provided

N/AAssignmentGroupNo20 SILO2, SILO4

One Group Presentation (5-minutes per student) (500 word equivalent)

N/AOral presentationGroupNo10 SILO3

One take-home examination (2-hour, 2,000-word equivalent) The exam will be made available for a period of 48 hours.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO4

Online (Didasko), 2021, Study block 5, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 19 - 30
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

1-hour multiple choice test (1,000-words equivalent) To be submitted via Turnitin in the LMS link provided

N/AOther written examIndividualNo20 SILO1, SILO2

One Group Project (1,000-words per student) To be submitted via Turnitin in the LMS link provided

N/AAssignmentGroupNo20 SILO2, SILO4

One Group Presentation (5-minutes per student) (500 word equivalent)

N/AOral presentationGroupNo10 SILO3

One take-home examination (2-hour, 2,000-word equivalent) The exam will be made available for a period of 48 hours.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO4

Online (Didasko), 2021, Study block 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 24 - 35
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 24 to week 35 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

1-hour multiple choice test (1,000-words equivalent) To be submitted via Turnitin in the LMS link provided

N/AOther written examIndividualNo20 SILO1, SILO2

One Group Project (1,000-words per student) To be submitted via Turnitin in the LMS link provided

N/AAssignmentGroupNo20 SILO2, SILO4

One Group Presentation (5-minutes per student) (500 word equivalent)

N/AOral presentationGroupNo10 SILO3

One take-home examination (2-hour, 2,000-word equivalent) The exam will be made available for a period of 48 hours.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO4

Online (Didasko), 2021, Study block 7, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 28 - 39
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 28 to week 39 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

1-hour multiple choice test (1,000-words equivalent) To be submitted via Turnitin in the LMS link provided

N/AOther written examIndividualNo20 SILO1, SILO2

One Group Project (1,000-words per student) To be submitted via Turnitin in the LMS link provided

N/AAssignmentGroupNo20 SILO2, SILO4

One Group Presentation (5-minutes per student) (500 word equivalent)

N/AOral presentationGroupNo10 SILO3

One take-home examination (2-hour, 2,000-word equivalent) The exam will be made available for a period of 48 hours.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO4

Online (Didasko), 2021, Study block 8, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 32 - 43
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

1-hour multiple choice test (1,000-words equivalent) To be submitted via Turnitin in the LMS link provided

N/AOther written examIndividualNo20 SILO1, SILO2

One Group Project (1,000-words per student) To be submitted via Turnitin in the LMS link provided

N/AAssignmentGroupNo20 SILO2, SILO4

One Group Presentation (5-minutes per student) (500 word equivalent)

N/AOral presentationGroupNo10 SILO3

One take-home examination (2-hour, 2,000-word equivalent) The exam will be made available for a period of 48 hours.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO4

Online (Didasko), 2021, Study block 9, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 37 - 48
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 37 to week 48 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

1-hour multiple choice test (1,000-words equivalent) To be submitted via Turnitin in the LMS link provided

N/AOther written examIndividualNo20 SILO1, SILO2

One Group Project (1,000-words per student) To be submitted via Turnitin in the LMS link provided

N/AAssignmentGroupNo20 SILO2, SILO4

One Group Presentation (5-minutes per student) (500 word equivalent)

N/AOral presentationGroupNo10 SILO3

One take-home examination (2-hour, 2,000-word equivalent) The exam will be made available for a period of 48 hours.

N/ACentral examIndividualNo50 SILO1, SILO2, SILO4