ADVERTISING IN THE DIGITAL AGE
MKT1ADX
2018
Credit points: 15
Subject outline
In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix, advertising, direct marketing, personal selling, publicity/PR, and sales promotion, to develop communication messages that have meaning and impact for consumers in today's digital age. You will develop essential skills for future professional careers by applying tools and skills to build strong consumer relationships. You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers and attain superior outcomes.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorGreg Jamieson
Available to Study Abroad StudentsNo
Subject year levelYear Level 1 - UG
Exchange StudentsNo
Subject particulars
Subject rules
Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisitesN/A
Incompatible subjects MKT1ADD & MKT3ADV
Equivalent subjectsN/A
Special conditionsN/A
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | TBA | Prescribed | TBA | TBA |
Graduate capabilities & intended learning outcomes
01. Discuss the various forms of promotion and their advantages and disadvantages.
- Activities:
- Online classes and learning activities
02. Select appropriate media for implementing an integrated marketing communications campaign.
- Activities:
- Online classes, and campaign group assignment
03. Present an integrated marketing communications campaign in a professional manner.
- Activities:
- Online Presentation of campaign
04. Explain the creative issues that need to be considered in an advertising campaign.
- Activities:
- Online classes, and campaign group assignment
05. Develop an annual advertising campaign.
- Activities:
- Online classes, and sales promotion campaign group assignment
Subject options
Select to view your study options…
Online, 2018, Study Block 5, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGreg Jamieson
Class requirements
Unscheduled Online Class
Week:
19
-
30
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 19 to week 30
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 6, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGreg Jamieson
Class requirements
Unscheduled Online Class
Week:
23
-
34
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 23 to week 34
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 7, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGreg Jamieson
Class requirements
Unscheduled Online Class
Week:
28
-
39
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 28 to week 39
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 8, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGreg Jamieson
Class requirements
Unscheduled Online Class
Week:
32
-
43
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 32 to week 43
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 9, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGreg Jamieson
Class requirements
Unscheduled Online Class
Week:
36
-
47
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 36 to week 47
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 10, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGreg Jamieson
Class requirements
Unscheduled Online Class
Week:
41
-
52
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 41 to week 52
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 11, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGreg Jamieson
Class requirements
Unscheduled Online Class
Week:
45
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
in week 45
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 12, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGreg Jamieson
Class requirements
Unscheduled Online Class
Week:
49
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
in week 49
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGreg Jamieson
Class requirements
Unscheduled Online Class
Week:
02
-
13
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 02 to week 13
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 2, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGreg Jamieson
Class requirements
Unscheduled Online Class
Week:
06
-
17
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 06 to week 17
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 3, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGreg Jamieson
Class requirements
Unscheduled Online Class
Week:
10
-
21
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 10 to week 21
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 4, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGreg Jamieson
Class requirements
Unscheduled Online Class
Week:
15
-
26
One 3.0 hours unscheduled online class per week
on any day including weekend
during the day
from week 15 to week 26
and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |