ADVERTISING IN THE DIGITAL AGE

MKT1ADX

2020

Credit points: 15

Subject outline

In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix. You will learn about advertising, direct marketing, personal selling, publicity and PR. You will develop communication messages that have meaning and impact for consumers in today's digital age. You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB

Co-requisitesN/A

Incompatible subjects MKT1ADD and MKT3ADV

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsAdvertising in the Digital Age Learner ResourcePrescribedDidasko Digital, 2019Didasko Group
ReadingsAdvertising and Promotion: An Integrated Marketing ApproachRecommendedBelch & Belch 2018 (11th Edition)McGraw Hill

Graduate capabilities & intended learning outcomes

01. Critically analyse various forms of promotion including their advantages and disadvantages

Activities:
Online forums, exercises and case studies
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Appraise appropriate media for implementing an advertising campaign.

Activities:
Online forums, exercises and case studies
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Creative Problem-solving)
Personal and Professional Skills (Teamwork including leadership and working in groups)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Transfer knowledge of an advertising campaign in a professional manner.

Activities:
Online forums, exercises and case studies
Related graduate capabilities and elements:
Literacies and Communication Skills (Speaking)
Inquiry and Analytical Skills (Creative Problem-solving)
Personal and Professional Skills (Teamwork including leadership and working in groups)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

04. Interpret the creative issues that need to be considered in an advertising campaign.

Activities:
Online forums, exercises and case studies
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Creative Problem-solving)

Subject options

Select to view your study options…

Start date between: and    Key dates

Online (Didasko), 2020, Study Block 8, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 32 - 43
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 04
One Group Presentation (5-minutes per student) (500 word equivalent)10 03
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours.50 01, 02, 04

Online (Didasko), 2020, Study Block 12, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 50
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 50 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 04
One Group Presentation (5-minutes per student) (500 word equivalent)10 03
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours.50 01, 02, 04

Online (Didasko), 2020, Study Block 4, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 15 - 26
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 04
One Group Presentation (5-minutes per student) (500 word equivalent)10 03
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours.50 01, 02, 04

Online (Didasko), 2020, Study Block 5, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 19 - 30
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 04
One Group Presentation (5-minutes per student) (500 word equivalent)10 03
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours.50 01, 02, 04

Online (Didasko), 2020, Study Block 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 23 - 34
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 04
One Group Presentation (5-minutes per student) (500 word equivalent)10 03
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours.50 01, 02, 04

Online (Didasko), 2020, Study Block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 41 - 52
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 04
One Group Presentation (5-minutes per student) (500 word equivalent)10 03
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours.50 01, 02, 04

Online (Didasko), 2020, Study Block 11, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 45
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 45 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 04
One Group Presentation (5-minutes per student) (500 word equivalent)10 03
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours.50 01, 02, 04

Online (Didasko), 2020, Study Block 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 02 - 13
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 02 to week 13 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 04
One Group Presentation (5-minutes per student) (500 word equivalent)10 03
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours.50 01, 02, 04