MANAGING MEDIA RELATIONS IN SPORT

MGT5MSM

2021

Credit points: 15

Subject outline

This subject aims to develop you as a leader in sport by introducing you to strategic issues in the management of the relationship between sport organisations or athletes and the media, including the selection of appropriate strategies in promoting the achievements of sport organisations and athletes. You will critically evaluate the best ways to manage the reputation and image of sport organisations or individual athletes during a crisis or scandal, critically interpret how sport and athletes are represented in the media and be aware of the ways in which the media will seek to use those athletes.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorAshleigh-Jane Thompson

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveYes

Learning ActivitiesThe sport specialisation of the course will be delivered using the case method made famous by the Harvard Business School. By using the case method of teaching as the foundation, the course will make the links between theory and practice explicit. This subject will be delivered using blended technology and block mode intensive, with engagement with the student's workplace within the sport industry.

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Appraise and select appropriate strategies in promoting the achievements of sport organisations and athletes
02. Critically evaluate the best ways to manage the reputation and image of sport organisations or individual athletes during a crisis or scandal
03. Critically interpret how sport and athletes are represented in the media and be aware of the ways in which the media will seek to use those athletes
04. Demonstrate the ability to operate effectively in a media conference.
05. Recognise and discuss the current commercial and contextual relationships between the media and sport industries

Subject options

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Start date between: and    Key dates

City Campus, 2021, LTU Term 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorAshleigh-Jane Thompson

Class requirements

SeminarWeek: 2 - 7
Two 8.00 h seminar per study period on weekdays during the day from week 2 to week 7 and delivered via face-to-face.
This subject will be delivered in blended mode of delivery, including intensive blocks of two consecutive weekdays.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Sport Media Reflection (1000 words)

N/AAssignmentIndividualNo20 SILO3, SILO5

Sport Crisis Strategy (2500 words)

N/AOtherIndividualNo40 SILO1, SILO2, SILO3, SILO5

Communication Self Analysis (750 Words)

N/AOtherIndividualNo15 SILO4

Media Channels Analysis (1000 words and a 5 minute presentation)

N/AOral presentationIndividualNo25 SILO1, SILO5