MANAGING INNOVATION FOR SPORT GROWTH

MGT5MSG

2021

Credit points: 15

Subject outline

In this subject you will develop as a leader in sport by introducing you to strategic issues with identifying and applying strategies to build sport capacity and increase recreational and competition player participation. Specific topics include recognising barriers and drivers for volunteer participation, developing effective mechanisms to support and manage volunteers within the sport industry, and developing and evaluating innovative business processes to improve sport organisation performance and revenue streams.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorAshleigh-Jane Thompson

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveNo

Learning ActivitiesThe sport specialisation of the course will be delivered using the case method made famous by the Harvard Business School. By using the case method of teaching as the foundation, the course will make the links between theory and practice explicit. This subject will be delivered using blended technology and block mode intensive, with engagement with the student's workplace within the sport industry.

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites This subject is only available to students enrolled in the sport management postgraduate programs LCSM or LGSM or LMMSM or the innovation and entrepreneurship postgraduate program LMMEI Students outside of these programs may request enrolment via the Masters of Management (Sport Management) or Masters of Management (Innovation and Entrepreneurship) Course Coordinators, applications will be considered on merit

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyEnrolment accepted until quota reached

Quota-conditions or rulesAvailable only to Master of Management (Sport Management) students [included nested degree programs]

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Develop and evaluate innovative business processes to improve sport organisation performance
02. Identify and apply strategies to build sport capacity and increase recreational and competition player participation
03. Identify established and emerging revenue streams within the sport industry
04. Recognise barriers and drivers for volunteer participation, and develop effective mechanisms to support and manage volunteers within the sport industry

Subject options

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Start date between: and    Key dates

City Campus, 2021, Week 42-43, Day

Overview

Online enrolmentYes

Maximum enrolment size50

Subject Instance Co-ordinatorAshleigh-Jane Thompson

Class requirements

SeminarWeek: 42 - 43
Two 8.00 h seminar per week on weekdays during the day from week 42 to week 43 and delivered via face-to-face.
This subject will be delivered in blended mode of delivery.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Four individual case study exercises 4 x 750 words each assessment

N/AAssignmentIndividualNo40 SILO1, SILO2, SILO3, SILO4

Individual Innovation Case Study 3000 words

N/AOtherIndividualNo60 SILO1, SILO2, SILO3, SILO4