SPORT FUNDING AND SPONSORSHIP

MGT3SFS

Not currently offered

Credit points: 15

Subject outline

This subject examines the role of sponsorship in the continued survival of professional and amateur sport. It looks at how these partnerships must be designed to create win-win situations for all parties and how sport organisations (sponsees) must service this relationship. Students will be provided with the practical and theoretical knowledge to source funding (sponsorship and government) to support their organisational sport activities. Students will also gain hands-on experience preparing grant applications and sponsorship proposals and develop an appreciation of sponsorship theory and strategy as it applies to the competitive sport marketplace.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGreg Dingle

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesTake-home examination, grant application, sponsorship proposal

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesMKT1MDP OR MGT1FOM OR BUS1BUF

Co-requisitesN/A

Incompatible subjectsTHS2SFS

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

The Sponsorship Seeker's toolkit

Resource TypePrescribed

Resource RequirementN/A

AuthorSkildum,R and Grey, A

Year2007

Edition/Volume3RD EDN

PublisherMCGRAW-HILL

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Explain, through a written exam, why government agencies, philanthropic organisations and corporations financially support sport organisations
02. Apply a range of grant-writing tools and strategies to source funding for a sport organisation from government agencies or philanthropic organisations through preparation of a written grant application
03. Apply a range of sponsorship tools and strategies to source corporate funding for a sport organisation through a written sponsorship proposal

Subject options

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Subject not currently offered - Subject options not available.