SPORT MEDIA

MGT2SME

2021

Credit points: 15

Subject outline

In this subject you will examine the historical development of the relationship between sport and the media. You will look at the commercial relationship between the two, government regulation, the production of sport media tests and crisis media management. You will develop an understanding of the nature of the sport media nexus, learn skills to manage the media promotion and coverage of sport organisations, and receive a comprehensive introduction to the relationship between sport and the media within a sport management context.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorDavid Lowden

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 2 - UG

Available as ElectiveYes

Learning ActivitiesMedia alert and media release workshops, on line written exercises, workshop exercises.

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Sport and the Media: Managing the Nexus

Resource TypePrescribed

Resource RequirementN/A

AuthorNicholson, M. and Kerr, A.

YearN/A

Edition/Volume2ND EDITION

PublisherLONDON: ROUTLEDGE

ISBN978-0415839822

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Explain the commercial relationships that exist between key media and sport organisations through writing
02. Learn about and demonstrate an ability to apply various media engagement tactics to draw attention to a sport organisation.
03. Apply a range of tools and strategies to promote the objectives of sport organisations

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorDavid Lowden

Class requirements

WorkShopWeek: 31 - 43
One 2.00 h workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1-3 hrs of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 2,000-word portfolio (individual) Portfolio to include a media release, fact sheet, media advisory, media plan and media guide.

N/AOtherIndividualNo50 SILO2

One 1000-word written media release (individual) Order of Importance list and written release

N/AOtherIndividualNo20 SILO2

Three, online quizzes (individual) (1500 words equivalent) Requires extensive reading

N/AQuizzesIndividualNo30 SILO1, SILO3

Bendigo, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorAshleigh-Jane Thompson

Class requirements

WorkShopWeek: 31 - 43
One 2.00 h workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1-3 hrs of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 2,000-word portfolio (individual) Portfolio to include a media release, fact sheet, media advisory, media plan and media guide.

N/AOtherIndividualNo50 SILO2

One 1000-word written media release (individual) Order of Importance list and written release

N/AOtherIndividualNo20 SILO2

Three, online quizzes (individual) (1500 words equivalent) Requires extensive reading

N/AQuizzesIndividualNo30 SILO1, SILO3

Melbourne (Bundoora), 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorDavid Lowden

Class requirements

WorkShopWeek: 31 - 43
One 2.00 h workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1-3 hrs of online learning and assessment activities prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 2,000-word portfolio (individual) Portfolio to include a media release, fact sheet, media advisory, media plan and media guide.

N/AOtherIndividualNo50 SILO2

One 1000-word written media release (individual) Order of Importance list and written release

N/AOtherIndividualNo20 SILO2

Three, online quizzes (individual) (1500 words equivalent) Requires extensive reading

N/AQuizzesIndividualNo30 SILO1, SILO3