USING SOCIAL MEDIA
MAC2USM
2020
Credit points: 15
Subject outline
This subject provides a grounding of social media practice in journalism, public relations and other forms of communication. The subject analyses why we share and why it matters, irrespective of the social media platform. It will give students an overview of the many uses of social media in communication and how to identify best practices in finding and distributing information with these tools. Students will also learn how to use social media platforms to research story ideas, identify potential sources, develop media campaigns, and to tell stories in live formats. The subject also provides students with the opportunity to: Be able to set up a professional social media account with appropriate personal and professional information Handle verification issues with social media Demonstrate competence in writing social media posts Report on a live event using a digital media platform and social media to curate and promote Develop a social media strategy Analyse audiences and measure success via social media. This subject addresses the innovation and entrepreneurship essentials.
SchoolHumanities and Social Sciences
Credit points15
Subject Co-ordinatorNatalie McKenna
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 2 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites 30 Credit points from any university discipline
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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Melbourne (Bundoora), 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNatalie McKenna
Class requirements
Lecture
Week:
10
-
22
One 1.00 h lecture per week
on weekdays
during the day
from week 10 to week 22
and delivered via blended.
"One one-hour lecture, and one two-hour prac tutorials. Tutorials will need to be held in labs such as HU2 330 or EDU 210. These lab classes are capped at 25, so there will need to be around 10 of these scheduled."
Practical
Week:
10
-
22
One 2.00 h practical per week
on weekdays
during the day
from week 10 to week 22
and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
| Quiz - assessment on subject matter and readings. 750 word equivalent. Feedback via the LMS. | N/A | N/A | No | 20 | SILO1, SILO2, SILO3 |
| Real time reporting exercise.1000 word equivalent. Feedback given via the LMS | N/A | N/A | No | 30 | SILO1, SILO2, SILO4, SILO5, SILO6 |
| Social media and content strategy analysis. Presented to class and written up. 2000 word equivalent Feedback provided in class for the oral presentation and then be incorporated in the written submission. | N/A | N/A | No | 50 | SILO3, SILO4, SILO5 |