USING SOCIAL MEDIA

MAC2USM

2021

Credit points: 15

Subject outline

This subject provides a grounding of social media practice in journalism, public relations and other forms of communication. The subject analyses why we share and why it matters, irrespective of the social media platform. It will give students an overview of the many uses of social media in communication and how to identify best practices in finding and distributing information with these tools. Students will also learn how to use social media platforms to research story ideas, identify potential sources, develop media campaigns, and to tell stories in live formats. The subject also provides students with the opportunity to: Be able to set up a professional social media account with appropriate personal and professional information Handle verification issues with social media Demonstrate competence in writing social media posts Report on a live event using a digital media platform and social media to curate and promote Develop a social media strategy Analyse audiences and measure success via social media. This subject addresses the innovation and entrepreneurship essentials.

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorNatalie McKenna

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsNo

Available as ElectiveYes

Learning ActivitiesVisiting social media sites where breaking news is reported. Analysing how news is disseminated on these sites. Analysing how audiences for social media accounts are developed. Write a live reporting exercise. Conduct a social media audit/analysis for a client providing recommendations for a social media campaign. Students must present their strategic social media campaign or real time reporting exercise in class and reflect on the process. Writing short social media posts such as tweets that attract prospective readers while embedding links to relevant articles.

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites 30 Credit points from any university discipline

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

COMMUNICATION - Cultural Intelligence and Global Perspective

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Adaptability and Self-Management

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Evaluate and compare social media platforms with respect to their suitability for telling news stories.

02. Compose written social media materials in a logical, coherent, concise, and appropriate format for journalism and public relations.

03. Plan and implement research projects, read and interpret research data as they apply to social media campaigns.

04. Deliver effective presentations to work teams, clients, and publics.

05. Synthesise knowledge with the principles of communications in order to create effective social media campaigns.

06. Be able to present a professional identity through social media channels.

Subject options

Select to view your study options…

Albury-Wodonga, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorNatalie McKenna

Class requirements

LectureWeek: 10 - 22
One 1.00 hour lecture per week on weekdays during the day from week 10 to week 22 and delivered via blended.

PracticalWeek: 10 - 22
One 2.00 hours practical per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Quiz - assessment on subject matter and readings. 750 word equivalent. Feedback via the LMS.	N/A	Quizzes	Individual	No	20	SILO1, SILO2, SILO3
Real time reporting exercise.1000 word equivalent. Feedback given via the LMS	N/A	Other	Individual	No	30	SILO1, SILO2, SILO4, SILO5, SILO6
Social media and content strategy analysis. Presented to class and written up. 2000 word equivalent Feedback provided in class for the oral presentation and then be incorporated in the written submission.	N/A	Other	Individual	No	50	SILO3, SILO4, SILO5

Bendigo, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorNatalie McKenna

Class requirements

LectureWeek: 10 - 22
One 1.00 hour lecture per week on weekdays during the day from week 10 to week 22 and delivered via blended.

PracticalWeek: 10 - 22
One 2.00 hours practical per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Quiz - assessment on subject matter and readings. 750 word equivalent. Feedback via the LMS.	N/A	Quizzes	Individual	No	20	SILO1, SILO2, SILO3
Real time reporting exercise.1000 word equivalent. Feedback given via the LMS	N/A	Other	Individual	No	30	SILO1, SILO2, SILO4, SILO5, SILO6
Social media and content strategy analysis. Presented to class and written up. 2000 word equivalent Feedback provided in class for the oral presentation and then be incorporated in the written submission.	N/A	Other	Individual	No	50	SILO3, SILO4, SILO5

Melbourne (Bundoora), 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorNatalie McKenna

Class requirements

LectureWeek: 10 - 22
One 1.00 hour lecture per week on weekdays during the day from week 10 to week 22 and delivered via blended.

PracticalWeek: 10 - 22
One 2.00 hours practical per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Quiz - assessment on subject matter and readings. 750 word equivalent. Feedback via the LMS.	N/A	Quizzes	Individual	No	20	SILO1, SILO2, SILO3
Real time reporting exercise.1000 word equivalent. Feedback given via the LMS	N/A	Other	Individual	No	30	SILO1, SILO2, SILO4, SILO5, SILO6
Social media and content strategy analysis. Presented to class and written up. 2000 word equivalent Feedback provided in class for the oral presentation and then be incorporated in the written submission.	N/A	Other	Individual	No	50	SILO3, SILO4, SILO5

Melbourne (Bundoora), 2021, Semester 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorNatalie McKenna

Class requirements

LectureWeek: 10 - 22
One 1.00 hour lecture per week on weekdays during the day from week 10 to week 22 and delivered via online.

PracticalWeek: 10 - 22
One 2.00 hours practical per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Quiz - assessment on subject matter and readings. 750 word equivalent. Feedback via the LMS.	N/A	Quizzes	Individual	No	20	SILO1, SILO2, SILO3
Real time reporting exercise.1000 word equivalent. Feedback given via the LMS	N/A	Other	Individual	No	30	SILO1, SILO2, SILO4, SILO5, SILO6
Social media and content strategy analysis. Presented to class and written up. 2000 word equivalent Feedback provided in class for the oral presentation and then be incorporated in the written submission.	N/A	Other	Individual	No	50	SILO3, SILO4, SILO5

Mildura, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorNatalie McKenna

Class requirements

LectureWeek: 10 - 22
One 1.00 hour lecture per week on weekdays during the day from week 10 to week 22 and delivered via blended.

PracticalWeek: 10 - 22
One 2.00 hours practical per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Quiz - assessment on subject matter and readings. 750 word equivalent. Feedback via the LMS.	N/A	Quizzes	Individual	No	20	SILO1, SILO2, SILO3
Real time reporting exercise.1000 word equivalent. Feedback given via the LMS	N/A	Other	Individual	No	30	SILO1, SILO2, SILO4, SILO5, SILO6
Social media and content strategy analysis. Presented to class and written up. 2000 word equivalent Feedback provided in class for the oral presentation and then be incorporated in the written submission.	N/A	Other	Individual	No	50	SILO3, SILO4, SILO5

Shepparton, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorNatalie McKenna

Class requirements

LectureWeek: 10 - 22
One 1.00 hour lecture per week on weekdays during the day from week 10 to week 22 and delivered via blended.

PracticalWeek: 10 - 22
One 2.00 hours practical per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Quiz - assessment on subject matter and readings. 750 word equivalent. Feedback via the LMS.	N/A	Quizzes	Individual	No	20	SILO1, SILO2, SILO3
Real time reporting exercise.1000 word equivalent. Feedback given via the LMS	N/A	Other	Individual	No	30	SILO1, SILO2, SILO4, SILO5, SILO6
Social media and content strategy analysis. Presented to class and written up. 2000 word equivalent Feedback provided in class for the oral presentation and then be incorporated in the written submission.	N/A	Other	Individual	No	50	SILO3, SILO4, SILO5