MARKETING LAW

LST3MAL

Not currently offered

Credit points: 15

Subject outline

This subject introduces students to the way in which the law affects marketing activities. A number of specific legal issues relevant to the marketing of goods and services are identified such as intellectual property law, product liability, the law regulating various selling techniques, restrictive trade practices, privacy, electronic commerce and anti-spam laws. The subject is designed to raise students' awareness of the issues and develop their skills to achieve compliance with the law.

SchoolLa Trobe Law School

Credit points15

Subject Co-ordinatorFrancine Rochford

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 2 - UG

Available as ElectiveNo

Learning ActivitiesTutorial Tasks - Lectures - Formative Assessments including assignment and final examination.

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesLST2THL OR LST2BSL

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjects BLAWML Marketing Law Bendigo

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

BE: Marketing and the Law

Resource TypePrescribed

Resource RequirementN/A

AuthorSweeney, Bender, Kourmadias

Year2008

Edition/VolumeN/A

PublisherLexisNexis

ISBN9780409350678

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Critically analyse and evaluate laws governing the participants in the Australian Marketing Industry
02. Demonstrate an informed understanding of the relevant laws regulating the activities of participants in the Australian marketing industry
03. Demonstrate, in the context of marketing law, well-developed analytical skills, ability to communicate clearly and effectively, logical argumentation and problem solving skills
04. Follow academic conventions and other instructions in completing set tasks
05. Identify and apply relevant laws applicable to a given fact situation to arrive at a legally sound solution to a problem

Subject options

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Subject not currently offered - Subject options not available.