SOCIAL MEDIA PRACTICE AND JOURNALISM
Credit points: 15
This subject develops a sophisticated understanding of social media practice in journalism, public relations and other forms of communication. The subject analyses why we share and why it matters, irrespective of the social media platform. It will give students an immersive view of the many uses of social media in communication and how to identify best practices in finding and distributing information with these tools. Students will use social media platforms to research story ideas, identify potential sources, develop media campaigns, and to tell stories in live formats. The subject also provides students with the opportunity to: Set up social media accounts with appropriate personal and professional information; Manage verification issues with social media; Demonstrate a high level of competence in writing social media posts; Develop a social media strategy; Analyse audiences and measuring success via social media channels
SchoolHumanities and Social Sciences
Subject Co-ordinatorNatalie McKenna
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveNo
Learning ActivitiesVisiting social media sites where breaking news is reported. Analysing how news is disseminated on these sites. Analysing how audiences for social media accounts are developed.
Prerequisites Students should be enrolled in Any HUSS Postgraduate course or LMDC
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Minimum credit point requirementN/A
Tell Everyone: Why we share and why it matters
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Intended Learning Outcomes
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City Campus, 2021, Semester 2, Blended
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNatalie McKenna
WorkShopWeek: 30 - 42
One 3.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via blended.
Quiz - 2000 word equivalent Establishing social media presence and developing an active social media profile.
|Quizzes||Individual||No||30||SILO2, SILO5, SILO6|
Oral Presentation - The digital self 2000 word equivalent
|Oral presentation||Individual||No||30||SILO1, SILO2, SILO4|
Social media campaign or real time reporting exercise. 2500 word equivalent with oral presentation Feedback provided to the oral presentation can be incorporated in the written submission. Feedback via the LMS.
|Other||Individual||No||40||SILO1, SILO2, SILO3, SILO4, SILO5, SILO6|