SOCIAL MEDIA PRACTICE AND JOURNALISM
JRN5SMP
2021
Credit points: 15
Subject outline
This subject develops a sophisticated understanding of social media practice in journalism, public relations and other forms of communication. The subject analyses why we share and why it matters, irrespective of the social media platform. It will give students an immersive view of the many uses of social media in communication and how to identify best practices in finding and distributing information with these tools. Students will use social media platforms to research story ideas, identify potential sources, develop media campaigns, and to tell stories in live formats. The subject also provides students with the opportunity to: Set up social media accounts with appropriate personal and professional information; Manage verification issues with social media; Demonstrate a high level of competence in writing social media posts; Develop a social media strategy; Analyse audiences and measuring success via social media channels
SchoolHumanities and Social Sciences
Credit points15
Subject Co-ordinatorNatalie McKenna
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveNo
Learning ActivitiesVisiting social media sites where breaking news is reported. Analysing how news is disseminated on these sites. Analysing how audiences for social media accounts are developed.
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites Students should be enrolled in Any HUSS Postgraduate course or LMDC
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Tell Everyone: Why we share and why it matters
Resource TypeBook
Resource RequirementRecommended
AuthorAlfred Hermida
Year2014
Edition/VolumeN/A
PublisherDoubleday
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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City Campus, 2021, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNatalie McKenna
Class requirements
WorkShopWeek: 31 - 43
One 3.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via blended.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Quiz - 2000 word equivalent Establishing social media presence and developing an active social media profile. | Quizzes | Individual | No | 30 | SILO2, SILO5, SILO6 |
Oral Presentation - The digital self 2000 word equivalent | Oral presentation | Individual | No | 30 | SILO1, SILO2, SILO4 |
Social media campaign or real time reporting exercise. 2500 word equivalent with oral presentation Feedback provided to the oral presentation can be incorporated in the written submission. Feedback via the LMS. | Other | Individual | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5, SILO6 |