Credit points: 15

Subject outline

This subject develops a sophisticated understanding of social media practice in journalism, public relations and other forms of communication. The subject analyses why we share and why it matters, irrespective of the social media platform. It will give students an immersive view of the many uses of social media in communication and how to identify best practices in finding and distributing information with these tools. Students will use social media platforms to research story ideas, identify potential sources, develop media campaigns, and to tell stories in live formats. The subject also provides students with the opportunity to: Set up social media accounts with appropriate personal and professional information; Manage verification issues with social media; Demonstrate a high level of competence in writing social media posts; Develop a social media strategy; Analyse audiences and measuring success via social media channels

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorNatalie McKenna

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveNo

Learning ActivitiesVisiting social media sites where breaking news is reported. Analysing how news is disseminated on these sites. Analysing how audiences for social media accounts are developed.

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Students should be enrolled in Any HUSS Postgraduate course or LMDC


Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Tell Everyone: Why we share and why it matters

Resource TypeBook

Resource RequirementRecommended

AuthorAlfred Hermida





Chapter/article titleN/A



Other descriptionN/A

Source locationN/A

Career Ready


Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Adaptability and Self-Management
PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Evaluate and compare news platforms with respect to their suitability for telling news stories.
02. Write breaking news for social media platforms
03. Research social media platforms to source information on developing stories.
04. Describe and explain processes and outcomes of developing news stories and social media accounts.
05. Engage in effective sharing and of stories and other news items using social media platforms.
06. Present a professional identity through social media channels.

Subject options

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Start date between: and    Key dates

City Campus, 2021, Semester 2, Blended


Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorNatalie McKenna

Class requirements

WorkShopWeek: 30 - 42
One 3.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via blended.


Assessment elementCommentsCategoryContributionHurdle% ILO*

Quiz - 2000 word equivalent Establishing social media presence and developing an active social media profile.

N/AQuizzesIndividualNo30 SILO2, SILO5, SILO6

Oral Presentation - The digital self 2000 word equivalent

N/AOral presentationIndividualNo30 SILO1, SILO2, SILO4

Social media campaign or real time reporting exercise. 2500 word equivalent with oral presentation Feedback provided to the oral presentation can be incorporated in the written submission. Feedback via the LMS.

N/AOtherIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5, SILO6