UPSTART 3

JRN3UP3

2021

Credit points: 15

Subject outline

In Upstart, students apply core journalism and media skills in the working newsrooms of La Trobe's student-driven media outlets Upstart Magazine or La Trobe Live. Both streams deliver work-ready newsroom skills, as students produce industry standard media content to deadline. For Upstart , students will write and edit copy to deadline, manage and edit copy from contributors, moderate comments, utilise social media to publicise upstart.net.au's content and activities, write search engine optimised (SEO) standfirsts and headlines and collaborate with other editors, writers and academic staff to ensure content meets industry standards. At La Trobe Live students will produce, present and publish live shows every week, using La Trobe's leading broadcast facilities. Students must adhere to industry standard broadcast guidelines, and produce broadcast content that is creative, engaging and aimed at an identified audience. This subject is the extension of JRN3UP2, and only available to students who have been successful in that subject with the subject coordinator's approval.

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorBrigid McCarthy

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesFor Upstart, well as producing compelling articles and/or audiovisual materials, students must become familiar with the blogging platform WordPress and tailor stories accordingly. This involves not only producing the core written or a/v content for stories, but also editing, using style guides, categorising, tagging, writing summaries (excerpts) and using hyperlinks within each story item. For La Trobe Live students must put together a broadcast package, from creating and editing audio and visual content, to delivering live broadcasts.

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesJRN3UP2

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Create innovative and interesting media content across multiple platforms, that adheres to industry guidelines.
02. Demonstrate the ability to work within a team to produce industry standard media content across multiple platforms.
03. Develop and apply practical knowledge of media audiences, to deliver content that engages its intended audience.
04. Apply knowledge of news values to develop and promote stories post-production.

Subject options

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Start date between: and    Key dates

Melbourne (Bundoora), 2021, Semester 1, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorBrigid McCarthy

Class requirements

SeminarWeek: 10 - 22
One 4.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Media Outputs (3000 words) Students are assessed on the quality of media they produce, against industry standards. Assessment is tailored depending on students' individual media output in either Upstart or La Trobe Live.

N/AOtherIndividualNo60 SILO1, SILO2, SILO3, SILO4

Peer Collaboration (equivalent to 1000 words) Students are assessed on how well they work within and contribute to their team within either La Trobe Live or Upstart.

N/AOtherIndividualNo30 SILO1, SILO2, SILO3

Reflective Piece (500 words) Students are assessed on how well they reflect on their experience in the La Trobe Live and Upstart, including how they have applied knowledge learned through their course practically in this subject.

N/AOtherIndividualNo10 SILO2, SILO3, SILO4

Melbourne (Bundoora), 2021, Semester 2, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorBrigid McCarthy

Class requirements

SeminarWeek: 30 - 42
One 4.00 h seminar per week on weekdays during the day from week 30 to week 42 and delivered via blended.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Media Outputs (3000 words) Students are assessed on the quality of media they produce, against industry standards. Assessment is tailored depending on students' individual media output in either Upstart or La Trobe Live.

N/AOtherIndividualNo60 SILO1, SILO2, SILO3, SILO4

Peer Collaboration (equivalent to 1000 words) Students are assessed on how well they work within and contribute to their team within either La Trobe Live or Upstart.

N/AOtherIndividualNo30 SILO1, SILO2, SILO3

Reflective Piece (500 words) Students are assessed on how well they reflect on their experience in the La Trobe Live and Upstart, including how they have applied knowledge learned through their course practically in this subject.

N/AOtherIndividualNo10 SILO2, SILO3, SILO4