Credit points: 15

Subject outline

Sport Media Issues examines some of the ethical issues that students will come across in the world of sport. As a cultural phenomenon, sport has been both a leader and a lagger in enacting cultural change. This subject asks students to deeply consider coverage of both contemporary and historical issues in the world of sport, and consider how as communicators working within sport these influence our work and practice. Students will learn how to apply analysis skills to complex situations within sport, and write clear analysis pieces that incorporate evidence. They should finish this subject with a clearer understanding of some of the inherent problems, but also possibilities, within sport.

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorMerryn Sherwood

Available to Study Abroad/Exchange StudentsNo

Subject year levelYear Level 3 - UG

Available as ElectiveYes

Learning ActivitiesStudents will write a series of analysis articles, informed by online learning and online discussion boards. The class materials will include various ethical dilemmas that they must consider when writing their assignments.

Capstone subjectNo

Subject particulars

Subject rules



Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready


Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Analyse complex issues and apply critical thinking skills to a range of complex sources to create an opinion piece, that meets industry standards.
02. To demonstrate an understanding of and ability to make ethical judgments 'on the run' in sport communication.
03. Apply the key fundamentals of professional writing such as correct grammar, punctuation and attribution as they apply to different media styles.

Subject options

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Start date between: and    Key dates

Melbourne (Bundoora), 2021, Semester 2, Blended


Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMerryn Sherwood

Class requirements

SeminarWeek: 31 - 43
One 3.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via blended.


Assessment elementCommentsCategoryContributionHurdle% ILO*

Online Discussions (equivalent to 1250 words)

N/AOtherIndividualNo40 SILO1, SILO3

Portfolio of Analysis Articles (equivalent to 2500 words)

N/APortfolioIndividualNo60 SILO1, SILO3, SILO4