Credit points: 15

Subject outline

Students are introduced to the practical aspects of making a media product, from researching the current media market to develop a solid pitch for a new product, to executing the final design and delivery of the product. Along the way students are taught basic technical skills in design principles and editorial principles in order to deliver their product to industry standards. Students work in teams to create a mock-up magazine, moving from the basic concept to production using industry-standard software Adobe InDesign and Photoshop. Students are also given opportunities to develop and hone their writing, research, editing and sub-editing skills.

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorMerryn Sherwood

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 2 - UG

Available as ElectiveYes

Learning ActivitiesWeekly lectures introduce students to the kinds of information that will enable them to write, edit and design compelling stories. Weekly lectures will be devoted to advanced journalism research skills and will be required to source interview subjects and locate appropriate archival sources in the writing of news and feature articles for assessment. This is reinforced through exercises in class and feedback on assessment tasks. In weekly workshops students are introduced to the industry standard software used in the production of magazines, such as InDesign and Photoshop. In lectures they will also be exposed to elements that will guide their final production, such as layout principles and colour theory. Students will be assessed on their final product production, to be submitted as a PDF.

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites 30 credit points of MAC, JRN, STC or MIN subjects at first-year level, or subject coordinators approval


Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsCore subject for the Journalism and Sports Journalism Majors in the Bachelor of Media and Communication (ABMC).

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready


Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
COMMUNICATION - Cultural Intelligence and Global Perspective
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Adaptability and Self-Management
PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Demonstrate the capacity to devise and develop story ideas relevant to a particular brief or demographic.
02. Write and edit different styles of news to deadline and to the standards required for professional publication.
03. Research and critically analyse credible sources, including conducting interviews, and the ability to incorporate these sources into publishable work that meets industry standards.
04. Work independently within an editorial team to produce a professional standard publication.
05. Develop and execute a sustainable product brief, based on research and critical analysis of the current media industry.
06. Develop basic technical skills in industry standard software such as Adobe InDesign and Photoshop, and use these to produce a magazine publication that demonstrates an understanding of publishing principles, including layout and design principles and techniques.

Subject options

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Start date between: and    Key dates

Melbourne (Bundoora), 2021, Semester 2, Blended


Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMerryn Sherwood

Class requirements

Computer LaboratoryWeek: 30 - 42
One 2.00 hours computer laboratory per week on weekdays during the day from week 30 to week 42 and delivered via blended.
computer lab required

LectureWeek: 30 - 42
One 1.00 hour lecture per week on weekdays during the day from week 30 to week 42 and delivered via blended.


Assessment elementCommentsCategoryContributionHurdle% ILO*

Product Proposal (800 word equivalent) Develop and execute a sustainable product brief in a team, based on research and critical analysis of the current print media industry.

N/AOtherIndividualNo20 SILO1, SILO5

Feature Story (1000 word equivalent) Students must develop story ideas that fit their magazine brief, research and write these to industry standards, including interviewing multiple sources using appropriate ethical industry standards.

N/AOtherIndividualNo30 SILO1, SILO2, SILO3

Media Product (2000 word equivalent) Students work in a team to produce a magazine that adheres to industry standard design principles, and also reflect on their individual and team performance across the semester.

N/AOtherIndividualNo50 SILO1, SILO2, SILO4, SILO5, SILO6