ENGINEERING ENTERPRISE

EMS2EEP

2021

Credit points: 15

Subject outline

This subject introduces fundamental business concepts in theory and practice for engineers and technologists. The subject covers five major areas: business strategies for engineers, management tools and resources, legal system, marketing and finances. Students will gain insight into business/company models and structures, innovation/technology adoption life cycle and business plan development. Emphasis is given to leadership and management for engineers and information/decision making tools. Students will be exposed to the Australian legal system including law of tort, professional negligence, industrial relations, insurance/risk, the ACCC and legislation. Important elements of marketing of services/products, marketing research, consumer behaviour and market segmentation are covered. Students are provided with an introduction to accounting, basic financial analysis and budget management. Engineers Australia stage 1 competencies covered in this subject are: 1.4-1.6, 3.1-3.6

SchoolEngineering and Mathematical Sciences

Credit points15

Subject Co-ordinatorEddie Custovic

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 2 - UG

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesEMS1EP OR EMS1EDP

Co-requisitesN/A

Incompatible subjectsELE4EMT

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Analyse and interpret the business and economic environment within which engineers operate to formulate business and marketing strategies, summarise/critique the characteristics of long term high performing organisations and analyse failures
02. Apply basic legal principles and occupational health and safety (OHS as they affect practising engineers
03. Apply basic financial principles including budgets and budget management, profit/loss and balance sheets
04. Apply elements of marketing of services/products, marketing research, consumer behaviour and market segmentation.
05. Collaborate, cooperate, and work effectively as part of a team to produce a business plan and deliver an engaging and persuasive oral presentation.
06. Develop effective self-marketing strategy, presentation and engagement using online tools
07. Apply fundamental management tools and resources for information and decision making

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorEddie Custovic

Class requirements

LectureWeek: 30 - 42
One 1.00 h lecture per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.

LectureWeek: 30 - 42
One 2.00 h lecture per week on weekdays during the day from week 30 to week 42 and delivered via online.

WorkShopWeek: 30 - 42
One 3.00 h workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual Assignment - Company Investigation Report (700 words equivalent)

N/AN/AN/ANo15 SILO1, SILO4

Group Assignment - Business Case (1500 words equivalent)Students must form into groups of 5 when undertaking the business plan assignment. Students must declare their contribution to the assignment upon submission

N/AN/AN/ANo25 SILO1, SILO2, SILO3, SILO4, SILO5, SILO7

10 x Case Study/Workshops (equivalent to 200 words per case study)Students are required to complete preliminary work (reading, watching videos and providing short answers to questions) prior to each case study (submitted on LMS). This forms 50% of the weekly case study assessment. The remaining 50% of the assessment is undertaken during the case study by academic staff in three areas.

N/AN/AN/ANo40 SILO1, SILO2, SILO3, SILO4, SILO5, SILO6, SILO7

10 x Online quizzes (equivalent to 25 words per quiz)Students will be assessed on weekly learning content using an online quiz. Quizzes can be completed up to one week (7 days) after the content has been delivered

N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO6, SILO7

Melbourne (Bundoora), 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorEddie Custovic

Class requirements

LectureWeek: 30 - 42
One 1.00 h lecture per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.

LectureWeek: 30 - 42
One 2.00 h lecture per week on weekdays during the day from week 30 to week 42 and delivered via online.

WorkShopWeek: 30 - 42
One 3.00 h workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Individual Assignment - Company Investigation Report (700 words equivalent)

N/AN/AN/ANo15 SILO1, SILO4

Group Assignment - Business Case (1500 words equivalent)Students must form into groups of 5 when undertaking the business plan assignment. Students must declare their contribution to the assignment upon submission

N/AN/AN/ANo25 SILO1, SILO2, SILO3, SILO4, SILO5, SILO7

10 x Case Study/Workshops (equivalent to 200 words per case study)Students are required to complete preliminary work (reading, watching videos and providing short answers to questions) prior to each case study (submitted on LMS). This forms 50% of the weekly case study assessment. The remaining 50% of the assessment is undertaken during the case study by academic staff in three areas.

N/AN/AN/ANo40 SILO1, SILO2, SILO3, SILO4, SILO5, SILO6, SILO7

10 x Online quizzes (equivalent to 25 words per quiz)Students will be assessed on weekly learning content using an online quiz. Quizzes can be completed up to one week (7 days) after the content has been delivered

N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO6, SILO7