MARKETING ECONOMICS

ECO3MKE

Not currently offered

Credit points: 15

Subject outline

In this subject, students learn tools from recent developments in economics for marketing. Topics covered include strategic pricing and product differentiation, economics of advertising, innovation, diffusion and product life-cycles, hedonics and marketing under imperfect information. Analytical and problem solving skills are developed.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorHeidi Ryoo

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesLectures, tutorials, prescribed reading, class discussion

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesECO1IMI OR BUS1BUE OR ECO1DSM OR ECO1PPA

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Managerial economics

Resource TypePrescribed

Resource RequirementN/A

AuthorFisher, T. Prentice, D. and Waschik, R.

Year2010

Edition/Volume2ND

PublisherROUTLEDGE

ISBN9780415495172

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Apply microeconomic models as an encompassing framework to marketing.
02. Understand the economic models of competition in markets with differentiated products.
03. Understand the implications of asymmetric information for marketing.
04. Be able to solve simple quantitative problems relating to all of the above.

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