COMMUNICATING DIGITAL MEDICINE

DIG5CDM

2021

Credit points: 15

Subject outline

The advent of digital media, social media and mobile technologies has changed the way in which health information is disseminated, and how healthcare organisations communicate with patients and the public. Patients increasingly search, share and create information about their health on their smartphones, the Internet and social media. Digital platforms can be powerful tools for communicating health-related and medication-related information to diverse populations quickly and effectively, motivating patients and the community to choose healthy lifestyles. We have sacrificed communication skills for the ability to connect in the world of digital medicine. It is essential that managers in the healthcare sector develop the fundamental skills to communicate strategically and effectively in the digital age to internal and external stakeholders, such as healthcare professionals, other medical staff and patients. In this subject, appropriate communication strategies and techniques to manage your professional relationships will be examined. You will examine how basic communication skills can impact healthcare and the world of digital medicine.

SchoolPsychology and Public Health

Credit points15

Subject Co-ordinatorKevin Yap

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsSubject will only run with a minimum number of students.

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

The Elements of Style: Classic Edition (2018): With Editors Notes, New Chapters & Study Guide

Resource TypeRecommended

Resource RequirementN/A

AuthorWilliam Strunk Jr, Richard De A'Morelli

Year2018

Edition/VolumeN/A

PublisherSpectrum Ink

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

The Elements of Grammar: The Essential Guide to Refining and Improving Grammar

Resource TypeRecommended

Resource RequirementN/A

AuthorMargaret D Shertzer

Year2001

Edition/VolumeN/A

PublisherBarnes & Noble Books

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Beyond persuasion: Communication Strategies for Healthcare Managers in the Digital Age

Resource TypePrescribed

Resource RequirementN/A

AuthorPatricia Parsons

Year2014

Edition/VolumeN/A

PublisherUniv of Toronto Pr

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Digital Health Communication Toolkit

Resource TypePrescribed

Resource RequirementN/A

AuthorMariam Siddiqui, Linda Squiers, Jon Poehlman, Ishu Kataria

Year2019

Edition/VolumeN/A

PublisherRTI International

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Reclaiming Conversation: The Power of Talk in a Digital Age

Resource TypePrescribed

Resource RequirementN/A

AuthorSherry Turkle

Year2016

Edition/VolumeN/A

PublisherPenguin Books

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Apply appropriate communication strategies and techniques to communicate professionally in a digital world
02. Critique how communication can be used as an effective tool to connect various healthcare audiences in the digital age
03. Justify the types of digital media tools needed to communicate to different healthcare audiences
04. Develop strategic communication plans on digital health issues for an identified audience

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne (Bundoora), 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorKevin Yap

Class requirements

Lecture/SeminarWeek: 10 - 22
One 2.00 h lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

WorkShopWeek: 10 - 22
One 3.00 h workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Individual assignment (2000 word equivalent) e.g. Essay, reflection journal, report, social media channelN/AN/AN/ANo30 SILO1, SILO2
Oral presentation (1500 words equivalent) ~30 mins presentation per student (e.g. role-play, debate, talk, etc)N/AN/AN/ANo30 SILO1, SILO2
Group project & presentation (3000 words equivalent per student) e.g. Developing strategic communication plansN/AN/AN/ANo40 SILO1, SILO3, SILO4