VISUAL ANALYTICS

BUS5VA

2020

Credit points: 15

Subject outline

As data becomes ever more complex to analyse, the need for tools to help integrate the user's knowledge and inference capability into the analytical process becomes important. In analytics, this is generally referred to as visualisation, which this subject will cover in detail from various perspectives, for example, temporal, spatial,spatial-temporal, multi-variate, text/documents, graphs and networks, and more. These perspectives will be covered with various business applications in mind including, statistical and summary reporting, trends spotting and projections, process capture, and real-time reporting. These applications will be discussed with reference to various visual analytics frameworks and theories as well as case examples.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorJojo Wong

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites BUS5PB or BUS5DWR or enrolled in SMDS or HMSA or HGSA

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsTableau Your Data!: Fast and Easy Visual Analysis with Tableau SoftwareRecommendedMurray, 2013Wiley
ReadingsThe Visual Organization: Data Visualization, Big Data, and the Quest for Better DecisionsRecommendedSimon, 2014Wiley
ReadingsEffective Data Visualization: The Right Chart for the Right DataRecommendedStephanie Evergreen, 2016SAGE

Graduate capabilities & intended learning outcomes

01. Interpret the importance of visualisation as a means to address information overload for managers and consumers of analytics.

Activities:
Lectures and workshops
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Inspect the visualisation framework in a variety of business problems.

Activities:
Lectures, workshops and assignments
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Evaluate the appropriate visualisation techniques for a variety of business problems.

Activities:
Lectures, workshops and assignments
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

04. Apply the appropriate tools to visualise the data and analytical results for each given user requirement.

Activities:
Lectures, workshops and assignments
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

05. Appraise various visualisation decisions across the entire solution process for a given problem.

Activities:
Lectures, workshops and assignments
Related graduate capabilities and elements:
Literacies and Communication Skills (Speaking)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

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Start date between: and    Key dates

City Campus, 2020, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment size120

Enrolment information Limits of learning space (120 students is maximum in the city campus). Merit based quota. By the order of application to subject coordinator.

Subject Instance Co-ordinatorJojo Wong

Class requirements

Lecture/Workshop Week: 31 - 43
One 3.0 hours lecture/workshop per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One individual Assignment, Critical evaluation of visualisation techniques (1000 words)20 01, 03
One individual Assignment, Quantitative and descriptive visualisation design (2000 words)40 02, 03, 04, 05
One individual Assignment, Advanced visualisation design (2000 words)40 02, 03, 04, 05