VISUAL ANALYTICS
BUS5VA
2020
Credit points: 15
Subject outline
As data becomes ever more complex to analyse, the need for tools to help integrate the user's knowledge and inference capability into the analytical process becomes important. In analytics, this is generally referred to as visualisation, which this subject will cover in detail from various perspectives, for example, temporal, spatial,spatial-temporal, multi-variate, text/documents, graphs and networks, and more. These perspectives will be covered with various business applications in mind including, statistical and summary reporting, trends spotting and projections, process capture, and real-time reporting. These applications will be discussed with reference to various visual analytics frameworks and theories as well as case examples.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorJojo Wong
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites BUS5PB or BUS5DWR or enrolled in SMDS or HMSA or HGSA
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Tableau Your Data!: Fast and Easy Visual Analysis with Tableau Software | Recommended | Murray, 2013 | Wiley |
| Readings | The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions | Recommended | Simon, 2014 | Wiley |
| Readings | Effective Data Visualization: The Right Chart for the Right Data | Recommended | Stephanie Evergreen, 2016 | SAGE |
Graduate capabilities & intended learning outcomes
01. Interpret the importance of visualisation as a means to address information overload for managers and consumers of analytics.
- Activities:
- Lectures and workshops
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
- Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)
02. Inspect the visualisation framework in a variety of business problems.
- Activities:
- Lectures, workshops and assignments
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
- Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)
03. Evaluate the appropriate visualisation techniques for a variety of business problems.
- Activities:
- Lectures, workshops and assignments
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
- Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)
04. Apply the appropriate tools to visualise the data and analytical results for each given user requirement.
- Activities:
- Lectures, workshops and assignments
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
- Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
- Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)
05. Appraise various visualisation decisions across the entire solution process for a given problem.
- Activities:
- Lectures, workshops and assignments
- Related graduate capabilities and elements:
- Literacies and Communication Skills (Speaking)
- Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)
Subject options
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City Campus, 2020, Semester 2, Night
Overview
Online enrolmentYes
Maximum enrolment size120
Enrolment information Limits of learning space (120 students is maximum in the city campus). Merit based quota. By the order of application to subject coordinator.
Subject Instance Co-ordinatorJojo Wong
Class requirements
Lecture/Workshop
Week:
31
-
43
One 3.0 hours lecture/workshop per week
on weekdays
at night
from week 31 to week 43
and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One individual Assignment, Critical evaluation of visualisation techniques (1000 words) | 20 | 01, 03 | |
| One individual Assignment, Quantitative and descriptive visualisation design (2000 words) | 40 | 02, 03, 04, 05 | |
| One individual Assignment, Advanced visualisation design (2000 words) | 40 | 02, 03, 04, 05 |