ANALYTICS IN PRACTICE

BUS5AP

2021

Credit points: 15

Subject outline

Data-driven decision making will be an increasingly important topic in business in the coming years.  Non-analytics business professionals will need to work with analytics professionals to derive business value, and vice-versa.

In this subject, you will develop selected hard and soft skills necessary for successful analytics in practice, from the perspective of both non-analytics business professionals and analytics professionals.

Furthermore, you will address competencies such as Issue Identification, Problem Structuring, Method Selection, Data Gathering, Conducting Analysis, Developing Conclusions and Recommendations, Structuring Written Materials, Oral Communications, and Presentation Skills. You will also build competencies such as Visualising Data and brief third parties regarding desired analytics.

You will learn and experience these skills through a real-world project, either focused on our local community or a business.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorStuart Black

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveYes

Learning ActivitiesLectures, workshops, presentations, assignments

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesBUS5PA AND BUS5VA

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyMerit based quota management

Quota-conditions or rulesBy the order of application to the Subject Coordinator.

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Writing Winning Business Proposals

Resource TypeBook

Resource RequirementRecommended

AuthorRomano Freed and Freed

Year2010

Edition/VolumeN/A

PublisherMcGraw -Hill

ISBN9780071742320

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

The Visual Display of Quantitative Information

Resource TypeBook

Resource RequirementRecommended

AuthorTufte

Year2001

Edition/VolumeN/A

PublisherGraphics Press

ISBN9780961392147

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

The Pyramid Principle

Resource TypeBook

Resource RequirementRecommended

AuthorMinto

Year2008

Edition/VolumeN/A

PublisherFT-Prentice Hall

ISBN9785902862987

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedYes

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Evaluate various business processes, methodologies and techniques, including stakeholder management techniques available for applying analytics in a business context and select appropriate responses.
02. Develop compelling propositions (proposals) through the use of advanced problem and data analysis capability.
03. Write and role-play compelling work product that clearly articulate results to stakeholders.
04. Appraise project management options and create appropriate project management artefacts.
05. Appraise ethical treatment of data considerations.

Subject options

Select to view your study options…

Start date between: and    Key dates

City Campus, 2021, Semester 1, Night

Overview

Online enrolmentYes

Maximum enrolment size120

Subject Instance Co-ordinatorStuart Black

Class requirements

Lecture/WorkshopWeek: 10 - 22
One 3.00 hours lecture/workshop per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Presentation of analytics information (2000 word equivalent)

N/AAssignmentIndividualNo30 SILO1, SILO2, SILO3

Problem identification and formulation of analytical tasks (2000 word equivalent)

N/AAssignmentIndividualNo30 SILO1, SILO2, SILO4

Report and presentation of analytics task to stakeholders (2000 word equivalent)

N/AAssignmentIndividualNo40 SILO1, SILO2, SILO3, SILO5

City Campus, 2021, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment size120

Subject Instance Co-ordinatorStuart Black

Class requirements

Lecture/WorkshopWeek: 31 - 43
One 3.00 hours lecture/workshop per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Presentation of analytics information (2000 word equivalent)

N/AAssignmentIndividualNo30 SILO1, SILO2, SILO3

Problem identification and formulation of analytical tasks (2000 word equivalent)

N/AAssignmentIndividualNo30 SILO1, SILO2, SILO4

Report and presentation of analytics task to stakeholders (2000 word equivalent)

N/AAssignmentIndividualNo40 SILO1, SILO2, SILO3, SILO5

On-Line, 2021, Online study period 2, Online

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorStuart Black

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Presentation of analytics information (2000 word equivalent)

N/AAssignmentIndividualNo30 SILO1, SILO2, SILO3

Problem identification and formulation of analytical tasks (2000 word equivalent)

N/AAssignmentIndividualNo30 SILO1, SILO2, SILO4

Report and presentation of analytics task to stakeholders (2000 word equivalent)

N/AAssignmentIndividualNo40 SILO1, SILO2, SILO3, SILO5