ANALYTICS IN PRACTICE
BUS5AP
2021
Credit points: 15
Subject outline
Data-driven decision making will be an increasingly important topic in business in the coming years. Non-analytics business professionals will need to work with analytics professionals to derive business value, and vice-versa.
In this subject, you will develop selected hard and soft skills necessary for successful analytics in practice, from the perspective of both non-analytics business professionals and analytics professionals.
Furthermore, you will address competencies such as Issue Identification, Problem Structuring, Method Selection, Data Gathering, Conducting Analysis, Developing Conclusions and Recommendations, Structuring Written Materials, Oral Communications, and Presentation Skills. You will also build competencies such as Visualising Data and brief third parties regarding desired analytics.
You will learn and experience these skills through a real-world project, either focused on our local community or a business.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorStuart Black
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveYes
Learning ActivitiesLectures, workshops, presentations, assignments
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesBUS5VA AND BUS5PA
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyMerit based quota management
Quota-conditions or rulesBy the order of application to the Subject Coordinator.
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
The Visual Display of Quantitative Information
Resource TypeBook
Resource RequirementRecommended
AuthorTufte
Year2001
Edition/VolumeN/A
PublisherGraphics Press
ISBN9780961392147
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Writing Winning Business Proposals
Resource TypeBook
Resource RequirementRecommended
AuthorRomano Freed and Freed
Year2010
Edition/VolumeN/A
PublisherMcGraw -Hill
ISBN9780071742320
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
The Pyramid Principle
Resource TypeBook
Resource RequirementRecommended
AuthorMinto
Year2008
Edition/VolumeN/A
PublisherFT-Prentice Hall
ISBN9785902862987
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedYes
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
City Campus, 2021, Semester 1, Night
Overview
Online enrolmentYes
Maximum enrolment size120
Subject Instance Co-ordinatorStuart Black
Class requirements
Lecture/WorkshopWeek: 10 - 22
One 3.00 hours lecture/workshop per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Presentation of analytics information (2000 word equivalent) | Assignment | Individual | No | 30 | SILO1, SILO2, SILO3 |
Problem identification and formulation of analytical tasks (2000 word equivalent) | Assignment | Individual | No | 30 | SILO1, SILO2, SILO4 |
Report and presentation of analytics task to stakeholders (2000 word equivalent) | Assignment | Individual | No | 40 | SILO1, SILO2, SILO3, SILO5 |
City Campus, 2021, Semester 2, Night
Overview
Online enrolmentYes
Maximum enrolment size120
Subject Instance Co-ordinatorStuart Black
Class requirements
Lecture/WorkshopWeek: 31 - 43
One 3.00 hours lecture/workshop per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Presentation of analytics information (2000 word equivalent) | Assignment | Individual | No | 30 | SILO1, SILO2, SILO3 |
Problem identification and formulation of analytical tasks (2000 word equivalent) | Assignment | Individual | No | 30 | SILO1, SILO2, SILO4 |
Report and presentation of analytics task to stakeholders (2000 word equivalent) | Assignment | Individual | No | 40 | SILO1, SILO2, SILO3, SILO5 |