SOCIAL MEDIA AND VISUALISATION

BUS2SMV

2021

Credit points: 15

Subject outline

Unlike many traditional business models which are product-centric or focused, the modern businesses of today are very much customer-oriented. A consequence of being customer-oriented is the need for businesses to engage positively, proactively and effectively on social media and be good at creating a strong narrative for the products or services that the business offers. In this subject, you will learn about the role that social media plays, taking a data analytics view of social media and its role to building brand equity. You will also investigate various storytelling techniques and tools, including effective creation of slide decks, and use of infographics and dashboards to engage consumers. Lastly, you will be introduced to the new developments poised to disrupt businesses, gaining an appreciation and understanding of how to manage these disruptors within the organisational structure as well as in the customer-facing aspects of the business.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorKok-Leong Ong

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 2 - UG

Available as ElectiveYes

Learning ActivitiesEnquiry based learning classroom activities, simulations, individual written essay and peer feedback activities.

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Must have completed 60cps of Level 1 subjects OR BUS1DIB

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Explain the role of social media in a customer-focused environment of modern businesses.
02. Demonstrate how social media, using visualisation and data story telling, can be used to engage the customer effectively.
03. Analyse and communicate the implication of new technological developments that can become agents of disruption to businesses.
04. Design effective social media campaigns and apply appropriate data story telling through visualisation for a given business problem.

Subject options

Select to view your study options…

Start date between: and    Key dates

On-Line, 2021, Semester 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorKok-Leong Ong

Class requirements

WorkShopWeek: 30 - 42
One 2.00 h workshop per week on weekdays during the day from week 30 to week 42 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

In-class group workshop submission 1,000-word equivalent per group member

N/AAssignmentGroupNo30 SILO1, SILO3

Develop a social media campaign strategy for a given business problem 1,500-word individual report

N/AReportIndividualNo35 SILO2, SILO4

Story telling through the creation of a video/slide deck containing suitable visualisation 1,500-word individual report

N/AReportIndividualNo35 SILO1, SILO2, SILO3, SILO4

Melbourne (Bundoora), 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorKok-Leong Ong

Class requirements

WorkShopWeek: 31 - 43
One 2.00 h workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1-3 hours of learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

In-class group workshop submission 1,000-word equivalent per group member

N/AAssignmentGroupNo30 SILO1, SILO3

Develop a social media campaign strategy for a given business problem 1,500-word individual report

N/AReportIndividualNo35 SILO2, SILO4

Story telling through the creation of a video/slide deck containing suitable visualisation 1,500-word individual report

N/AReportIndividualNo35 SILO1, SILO2, SILO3, SILO4