APPLIED MARKETING

BUO5MKG

2020

Credit points: 15

Subject outline

You will be provided with an introduction to the theory and practice of marketing from a critical marketing management perspective. Particular emphasis is placed on understanding the marketing concept and the associated strategic and tactical frameworks that give rise to marketing plans. The learning experience embedded in the curriculum is designed to develop both the professional marketing communication and critical thinking skills required to build a foundation for you to evaluate future marketing strategies.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorRachel Fuller

Available to Study Abroad/Exchange StudentsNo

Subject year levelYear Level 5 - Masters

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Students must be enrolled in LMMBAO, LMMBA or LMMBAA

Co-requisitesN/A

Incompatible subjectsBUA5MKG

Equivalent subjectsBUA5MKG

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Marketing Management. Global Ed.

Resource TypeRecommended

Resource RequirementN/A

AuthorPhillip Kotler and Kevin Keller

Year2015

Edition/VolumeN/A

PublisherPearson Education

ISBN978-0-13-385646-0

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

Intended Learning Outcomes

01. Critically analyse the role of marketing and apply theoretical concepts to relevant marketing strategies and tactics in different industry and organizational contexts.
02. Conduct evidence based research to inform the integration and application of contemporary marketing theory and skills to a practical situation.
03. Identify, and critically analyse information relevant to an organizational problem or issues, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations.
04. Interpret and transmit knowledge in teams in order to communicate marketing solutions

Subject options

Select to view your study options…

Start date between: and    Key dates

On-Line, 2020, Online study period 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorRachel Fuller

Class requirements

Seminar Week: 2 - 8
One 3.00 h seminar per week on weekdays during the day from week 2 to week 8 and delivered via online.
"Additional Information Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Individual presentations and progress reports.(3500 words) 3,000 words written progress report 30% of total 10 min video presentation (500 words equivalent) 10% of totalN/AN/AN/ANo40 SILO1, SILO4
GAP ANALYSIS group assignment. (750-1000 words per student) Details on LMS: 1000 words per student (group of three /four unless otherwise agreed)N/AN/AN/ANo30 SILO2
Case Study (2000 words) Details on LMS: 2000 wordsN/AN/AN/ANo30 SILO1, SILO3

On-Line, 2020, Online study period 3, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorRachel Fuller

Class requirements

Seminar Week: 18 - 24
One 3.00 h seminar per week on weekdays during the day from week 18 to week 24 and delivered via online.
"Additional Information Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Individual presentations and progress reports.(3500 words) 3,000 words written progress report 30% of total 10 min video presentation (500 words equivalent) 10% of totalN/AN/AN/ANo40 SILO1, SILO4
GAP ANALYSIS group assignment. (750-1000 words per student) Details on LMS: 1000 words per student (group of three /four unless otherwise agreed)N/AN/AN/ANo30 SILO2
Case Study (2000 words) Details on LMS: 2000 wordsN/AN/AN/ANo30 SILO1, SILO3

On-Line, 2020, Online study period 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorRachel Fuller

Class requirements

Seminar Week: 44 - 50
One 3.00 h seminar per week on weekdays during the day from week 44 to week 50 and delivered via online.
"Additional Information Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Individual presentations and progress reports.(3500 words) 3,000 words written progress report 30% of total 10 min video presentation (500 words equivalent) 10% of totalN/AN/AN/ANo40 SILO1, SILO4
GAP ANALYSIS group assignment. (750-1000 words per student) Details on LMS: 1000 words per student (group of three /four unless otherwise agreed)N/AN/AN/ANo30 SILO2
Case Study (2000 words) Details on LMS: 2000 wordsN/AN/AN/ANo30 SILO1, SILO3