Credit points: 15
You will be provided with an introduction to the theory and practice of marketing from a critical marketing management perspective. Particular emphasis is placed on understanding the marketing concept and the associated strategic and tactical frameworks that give rise to marketing plans. The learning experience embedded in the curriculum is designed to develop both the professional marketing communication and critical thinking skills required to build a foundation for you to evaluate future marketing strategies.
SchoolLa Trobe Business School
Subject Co-ordinatorRachel Fuller
Available to Study Abroad/Exchange StudentsNo
Subject year levelYear Level 5 - Masters
Available as ElectiveNo
Learning ActivitiesPresentations, marketing audit, case study analysis, application of theory in class discussion, gap analysis, individual presentations and individual assignment
Prerequisites Students must be enrolled in LMMBAO, LMMBA or LMMBAA
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Minimum credit point requirementN/A
Marketing Management. Global Ed.
AuthorPhillip Kotler and Kevin Keller
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Intended Learning Outcomes
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On-Line, 2021, LTU Term 6, Online
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorRachel Fuller
SeminarWeek: 46 - 51
One 3.00 h seminar per week on weekdays during the day from week 46 to week 51 and delivered via online.
Additional Information Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide.
Individual presentations and progress reports.(3500 words) 3,000 words written progress report 30% of total 10 min video presentation (500 words equivalent) 10% of total
GAP ANALYSIS group assignment. (750-1000 words per student) Details on LMS: 1000 words per student (group of three /four unless otherwise agreed)
Case Study (2000 words) Details on LMS: 2000 words