APPLIED MARKETING

BUA5MKG

2021

Credit points: 15

Subject outline

You will be provided with an introduction to the theory and practice of marketing from a critical marketing management perspective. Particular emphasis is placed on understanding the marketing concept and the associated strategic and tactical frameworks that give rise to marketing plans. The learning experience embedded in the curriculum is designed to develop both the professional marketing communication and critical thinking skills required to build a foundation for you to evaluate future marketing strategies.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorRachel Fuller

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsNo

Available as ElectiveNo

Learning ActivitiesPresentations, marketing audit, case study analysis, application of theory in class discussion and gap analysis.

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Students must be enrolled in LMMBA or HZMBHA or LMMBAH or LMMBAA or LZFABA or LMMBAO or HZMBHO or LCBUA or LCBUAO or LGBUA or LGBUAO do this subject

Co-requisitesN/A

Incompatible subjectsBUO5MKG

Equivalent subjectsBUO5MKG

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Marketing Management. Global Ed.

Resource TypeBook

Resource RequirementRecommended

AuthorPhillip Kotler and Kevin Keller

Year2015

Edition/Volume15th

PublisherPearson Education

ISBN9781292092621

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Critically analyse the role of marketing and apply theoretical concepts to relevant marketing strategies and tactics in different industry and organizational contexts.

02. Conduct evidence based research to inform the integration and application of contemporary marketing theory and skills to a practical situation.

03. Identify and critically analyse information relevant to an organizational problem or issues, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations.

04. Interpret and transmit knowledge in teams in order to communicate marketing solutions

Subject options

Select to view your study options…

City Campus, 2021, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorRachel Fuller

Class requirements

Lecture/SeminarWeek: 31 - 43
One 3.00 hours lecture/seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual presentations and progress report 3,000 words written progress report 30% of total 10 min video presentation (500 words equivalent) 10% of total	N/A	Other	Individual	No	40	SILO1, SILO4
Gap Analysis - group assignment. 750-10 words per student (3000 words total) Details on LMS: 1000 words per student (group of three /four unless otherwise agreed) Total: 3000-4000 words	N/A	Assignment	Group	No	30	SILO2
Individual assignment -Case Study Details on LMS: 2000 words	N/A	Assignment	Individual	No	30	SILO1, SILO3

On-Line, 2021, LTU Term 3, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorRachel Fuller

Class requirements

Unscheduled Online ClassWeek: 18 - 23
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 18 to week 23 and delivered via online.
Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide.(

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual presentations and progress report 3,000 words written progress report 30% of total 10 min video presentation (500 words equivalent) 10% of total	N/A	Other	Individual	No	40	SILO1, SILO4
Gap Analysis - group assignment. 750-10 words per student (3000 words total) Details on LMS: 1000 words per student (group of three /four unless otherwise agreed) Total: 3000-4000 words	N/A	Assignment	Group	No	30	SILO2
Individual assignment -Case Study Details on LMS: 2000 words	N/A	Assignment	Individual	No	30	SILO1, SILO3

On-Line, 2021, LTU Term 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorRachel Fuller

Class requirements

Unscheduled Online ClassWeek: 46 - 51
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 46 to week 51 and delivered via online.
Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide.(

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual presentations and progress report 3,000 words written progress report 30% of total 10 min video presentation (500 words equivalent) 10% of total	N/A	Other	Individual	No	40	SILO1, SILO4
Gap Analysis - group assignment. 750-10 words per student (3000 words total) Details on LMS: 1000 words per student (group of three /four unless otherwise agreed) Total: 3000-4000 words	N/A	Assignment	Group	No	30	SILO2
Individual assignment -Case Study Details on LMS: 2000 words	N/A	Assignment	Individual	No	30	SILO1, SILO3