APPLIED MARKETING
BUA5MKG
2021
Credit points: 15
Subject outline
You will be provided with an introduction to the theory and practice of marketing from a critical marketing management perspective. Particular emphasis is placed on understanding the marketing concept and the associated strategic and tactical frameworks that give rise to marketing plans. The learning experience embedded in the curriculum is designed to develop both the professional marketing communication and critical thinking skills required to build a foundation for you to evaluate future marketing strategies.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorRachel Fuller
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveNo
Learning ActivitiesPresentations, marketing audit, case study analysis, application of theory in class discussion and gap analysis.
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites Students must be enrolled in LMMBA or HZMBHA or LMMBAH or LMMBAA or LZFABA to do this subject
Co-requisitesN/A
Incompatible subjectsBUO5MKG
Equivalent subjectsBUO5MKG
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Readings
Marketing Management. Global Ed.
Resource TypeRecommended
Resource RequirementN/A
AuthorPhillip Kotler and Kevin Keller
Year2015
Edition/Volume15th
PublisherPearson Education
ISBN9781292092621
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
City Campus, 2021, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorRachel Fuller
Class requirements
Block ModeWeek: 13 - 21
Four 8.00 h block mode per study period on any day including weekend during the day from week 13 to week 21 and delivered via face-to-face.
27 - 28 March & 22-23 April
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual presentations and progress report 3,000 words written progress report 30% of total 10 min video presentation (500 words equivalent) 10% of total | Other | Individual | No | 40 | SILO1, SILO4 |
Gap Analysis - group assignment. 750-10 words per student (3000 words total) Details on LMS: 1000 words per student (group of three /four unless otherwise agreed) Total: 3000-4000 words | Assignment | Group | No | 30 | SILO2 |
Individual assignment -Case Study Details on LMS: 2000 words | Assignment | Individual | No | 30 | SILO1, SILO3 |
City Campus, 2021, Semester 2, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorRachel Fuller
Class requirements
Lecture/SeminarWeek: 31 - 43
One 3.00 h lecture/seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual presentations and progress report 3,000 words written progress report 30% of total 10 min video presentation (500 words equivalent) 10% of total | Other | Individual | No | 40 | SILO1, SILO4 |
Gap Analysis - group assignment. 750-10 words per student (3000 words total) Details on LMS: 1000 words per student (group of three /four unless otherwise agreed) Total: 3000-4000 words | Assignment | Group | No | 30 | SILO2 |
Individual assignment -Case Study Details on LMS: 2000 words | Assignment | Individual | No | 30 | SILO1, SILO3 |
On-Line, 2021, LTU Term 3, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorRachel Fuller
Class requirements
Block ModeWeek: 18 - 23
Four 8.00 h block mode per study period on any day including weekend during the day from week 18 to week 23 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual presentations and progress report 3,000 words written progress report 30% of total 10 min video presentation (500 words equivalent) 10% of total | Other | Individual | No | 40 | SILO1, SILO4 |
Gap Analysis - group assignment. 750-10 words per student (3000 words total) Details on LMS: 1000 words per student (group of three /four unless otherwise agreed) Total: 3000-4000 words | Assignment | Group | No | 30 | SILO2 |
Individual assignment -Case Study Details on LMS: 2000 words | Assignment | Individual | No | 30 | SILO1, SILO3 |
On-Line, 2021, LTU Term 6, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorRachel Fuller
Class requirements
Block ModeWeek: 46 - 51
Four 8.00 h block mode per study period on any day including weekend during the day from week 46 to week 51 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Individual presentations and progress report 3,000 words written progress report 30% of total 10 min video presentation (500 words equivalent) 10% of total | Other | Individual | No | 40 | SILO1, SILO4 |
Gap Analysis - group assignment. 750-10 words per student (3000 words total) Details on LMS: 1000 words per student (group of three /four unless otherwise agreed) Total: 3000-4000 words | Assignment | Group | No | 30 | SILO2 |
Individual assignment -Case Study Details on LMS: 2000 words | Assignment | Individual | No | 30 | SILO1, SILO3 |