AGRICULTURAL MARKETING AND COMMODITY TRADING
AGR3MCT
2021
Credit points: 15
Subject outline
This subject provides an introduction to marketing theory and concepts and their evolution from a strategic and applied agribusiness perspective, in both local and global contexts. You will develop knowledge and skills in collecting and evaluating market data, distinguishing the characteristics of possible markets, assessing the viability of current operations to take advantage of marketing opportunities and identifying market factors and risks. An understanding of distribution processes, pricing, pricing trends and communication will be developed, including the differing roles of rural producers, marketers and their agents in managing their market risks. The subject also explores the operations of futures markets, use of forward contracts, the influence of foreign exchange rates, and the importance of commercial contract law.
SchoolLife Sciences
Credit points15
Subject Co-ordinatorGary Clark
Available to Study Abroad/Exchange StudentsNo
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites Admission into SBATE or SBAG or requires Subject Coordinator approval
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsStudents will need to make their own way to the field trip site at their own cost.
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
The farming game: agricultural management and marketing
Resource TypeBook
Resource RequirementRecommended
AuthorMalcolm, B, Makeham, J & Wright, V
Year2005
Edition/Volume2ND EDN
PublisherCAMBRIDGE UNIVERSITY PRESS, PORT MELBOURNE, VICTORIA.
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
N/A
Resource TypeWeb resource
Resource RequirementRecommended
AuthorN/A
YearN/A
Edition/VolumeN/A
PublisherN/A
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLhttp://www.asx.com.au/products/asx-grain-futures-and-options.htm
Other descriptionN/A
Source locationN/A
N/A
Resource TypeWeb resource
Resource RequirementRecommended
AuthorN/A
Year2012
Edition/VolumeN/A
PublisherN/A
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLhttp://www.agri-outlook.org/
Other descriptionN/A
Source locationN/A
An introduction to economics - concepts for students of agriculture and the rural sector
Resource TypeBook
Resource RequirementRecommended
AuthorHill, B
Year2014
Edition/Volume4TH EDN
PublisherCABI, OXFORDSHIRE, UK.
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
N/A
Resource TypeWeb resource
Resource RequirementRecommended
AuthorN/A
YearN/A
Edition/VolumeN/A
PublisherN/A
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLhttps://www.agriculture.gov.au/abares
Other descriptionN/A
Source locationN/A
N/A
Resource TypeWeb resource
Resource RequirementRecommended
AuthorN/A
YearN/A
Edition/VolumeN/A
PublisherN/A
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLhttp://www.cropforecasters.com.au
Other descriptionN/A
Source locationN/A
N/A
Resource TypeWeb resource
Resource RequirementRecommended
AuthorN/A
YearN/A
Edition/VolumeN/A
PublisherN/A
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
Other descriptionN/A
Source locationN/A
N/A
Resource TypeWeb resource
Resource RequirementRecommended
AuthorN/A
YearN/A
Edition/VolumeN/A
PublisherN/A
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLhttp://www.cmegroup.com/trading/agricultural/
Other descriptionN/A
Source locationN/A
Marketing - core concepts and applications
Resource TypeBook
Resource RequirementPrescribed
AuthorPride, W, Elliott, G, Rundle- Theile, S, Waller, D, Palladino, A
Year2006
Edition/Volume2ND EDN
PublisherWILEY, BRISBANE.
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Epping (Melbourne Polytechnic), 2021, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorGary Clark
Class requirements
Field TripWeek: 10 - 22
One 6.00 hours field trip per study period on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Students will need to make their own way to the field trip site at their own cost.
LectureWeek: 10 - 22
One 2.00 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Online via Zoom
TutorialWeek: 10 - 22
One 2.00 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Online via Zoom
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Report on the agricultural marketing enterprise case study (1,800-words) | Assignment | Individual | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Essay on evolution of marketing structures (700-words) | Other | Individual | No | 15 | SILO1, SILO2, SILO3, SILO5 |
Written Exam (2 hours, equivalent to 2000 words) | Central exam | Individual | No | 45 | SILO1, SILO2, SILO3, SILO4, SILO5 |