AGRICULTURAL MARKETING AND COMMODITY TRADING

AGR3MCT

2021

Credit points: 15

Subject outline

This subject provides an introduction to marketing theory and concepts and their evolution from a strategic and applied agribusiness perspective, in  both local and global contexts. You will develop knowledge and skills in collecting and evaluating market data, distinguishing the characteristics of possible markets, assessing the viability of current operations to take advantage of marketing opportunities and identifying market factors and risks. An understanding of distribution processes, pricing, pricing trends and communication will be developed, including the differing roles of rural producers, marketers and their agents in managing their market risks. The subject also explores the operations of futures markets, use of forward contracts, the influence of foreign exchange rates, and the importance of commercial contract law.

SchoolLife Sciences

Credit points15

Subject Co-ordinatorGary Clark

Available to Study Abroad/Exchange StudentsNo

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Admission into SBATE or SBAG or requires Subject Coordinator approval

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsStudents will need to make their own way to the field trip site at their own cost.

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

The farming game: agricultural management and marketing

Resource TypeBook

Resource RequirementRecommended

AuthorMalcolm, B, Makeham, J & Wright, V

Year2005

Edition/Volume2ND EDN

PublisherCAMBRIDGE UNIVERSITY PRESS, PORT MELBOURNE, VICTORIA.

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

N/A

Resource TypeWeb resource

Resource RequirementRecommended

AuthorN/A

YearN/A

Edition/VolumeN/A

PublisherN/A

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLhttp://www.asx.com.au/products/asx-grain-futures-and-options.htm

Other descriptionN/A

Source locationN/A

N/A

Resource TypeWeb resource

Resource RequirementRecommended

AuthorN/A

Year2012

Edition/VolumeN/A

PublisherN/A

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLhttp://www.agri-outlook.org/

Other descriptionN/A

Source locationN/A

An introduction to economics - concepts for students of agriculture and the rural sector

Resource TypeBook

Resource RequirementRecommended

AuthorHill, B

Year2014

Edition/Volume4TH EDN

PublisherCABI, OXFORDSHIRE, UK.

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

N/A

Resource TypeWeb resource

Resource RequirementRecommended

AuthorN/A

YearN/A

Edition/VolumeN/A

PublisherN/A

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLhttps://www.agriculture.gov.au/abares

Other descriptionN/A

Source locationN/A

N/A

Resource TypeWeb resource

Resource RequirementRecommended

AuthorN/A

YearN/A

Edition/VolumeN/A

PublisherN/A

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLhttp://www.cropforecasters.com.au

Other descriptionN/A

Source locationN/A

N/A

Resource TypeWeb resource

Resource RequirementRecommended

AuthorN/A

YearN/A

Edition/VolumeN/A

PublisherN/A

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLhttp://www.fao.org/giews/

Other descriptionN/A

Source locationN/A

N/A

Resource TypeWeb resource

Resource RequirementRecommended

AuthorN/A

YearN/A

Edition/VolumeN/A

PublisherN/A

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLhttp://www.cmegroup.com/trading/agricultural/

Other descriptionN/A

Source locationN/A

Marketing - core concepts and applications

Resource TypeBook

Resource RequirementPrescribed

AuthorPride, W, Elliott, G, Rundle- Theile, S, Waller, D, Palladino, A

Year2006

Edition/Volume2ND EDN

PublisherWILEY, BRISBANE.

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Describe and apply the key concepts of agribusiness marketing in relation to the operation of commodity markets both nationally and internationally
02. Apply the concepts of supply, value chains, product development and marketing processes to marketing
03. Use standard tools to assess commodity marketing risk and opportunities in domestic and international markets.
04. Evaluate agricultural commodity trading instruments and develop pricing and risk management strategies.
05. Communicate and critique investigations of commodities using professional and academic conventions.

Subject options

Select to view your study options…

Start date between: and    Key dates

Epping (Melbourne Polytechnic), 2021, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorGary Clark

Class requirements

Field TripWeek: 10 - 22
One 6.00 hours field trip per study period on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Students will need to make their own way to the field trip site at their own cost.

LectureWeek: 10 - 22
One 2.00 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Online via Zoom

TutorialWeek: 10 - 22
One 2.00 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Online via Zoom

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Report on the agricultural marketing enterprise case study (1,800-words)

N/AAssignmentIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5

Essay on evolution of marketing structures (700-words)

N/AOtherIndividualNo15 SILO1, SILO2, SILO3, SILO5

Written Exam (2 hours, equivalent to 2000 words)

N/ACentral examIndividualNo45 SILO1, SILO2, SILO3, SILO4, SILO5