AGRICULTURAL MARKETING AND COMMODITY TRADING

AGR3MCT

2021

Credit points: 15

Subject outline

The purpose of this subject is to provide an introduction to marketing theory, marketing concepts and their evolution from a strategic and applied agribusiness perspective, covering both local and global contexts. You will develop introductory knowledge and skills in collecting and evaluating market data, distinguishing the characteristics of possible markets, assessing the viability of current operations to take advantage of marketing opportunities and identifying market factors and risks. Understanding of distribution processes, pricing, pricing trends and communication will be developed, including the differing roles of rural producers, marketers and their agents in managing their market risks. The subject also explores the operations of futures markets, use of forward contracts, the influence of foreign exchange rates, and importance of commercial contract law.

SchoolLife Sciences

Credit points15

Subject Co-ordinatorGary Clark

Available to Study Abroad/Exchange StudentsNo

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Admission into SBATE or requires Subject Coordinator approval

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

N/A

Resource TypeRecommended

Resource RequirementN/A

AuthorN/A

YearN/A

Edition/VolumeN/A

PublisherN/A

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLhttp://www.cropforecasters.com.au

Other descriptionN/A

Source locationN/A

N/A

Resource TypeRecommended

Resource RequirementN/A

AuthorN/A

YearN/A

Edition/VolumeN/A

PublisherN/A

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLhttps://www.agriculture.gov.au/abares

Other descriptionN/A

Source locationN/A

The farming game: agricultural management and marketing

Resource TypeRecommended

Resource RequirementN/A

AuthorMalcolm, B, Makeham, J & Wright, V

Year2005

Edition/Volume2ND EDN

PublisherCAMBRIDGE UNIVERSITY PRESS, PORT MELBOURNE, VICTORIA.

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

N/A

Resource TypeRecommended

Resource RequirementN/A

AuthorN/A

YearN/A

Edition/VolumeN/A

PublisherN/A

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLhttp://www.fao.org/giews/

Other descriptionN/A

Source locationN/A

N/A

Resource TypeRecommended

Resource RequirementN/A

AuthorN/A

YearN/A

Edition/VolumeN/A

PublisherN/A

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLhttp://www.asx.com.au/products/asx-grain-futures-and-options.htm

Other descriptionN/A

Source locationN/A

N/A

Resource TypeRecommended

Resource RequirementN/A

AuthorN/A

YearN/A

Edition/VolumeN/A

PublisherN/A

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLhttp://www.cmegroup.com/trading/agricultural/

Other descriptionN/A

Source locationN/A

N/A

Resource TypeRecommended

Resource RequirementN/A

AuthorN/A

Year2012

Edition/VolumeN/A

PublisherN/A

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLhttp://www.agri-outlook.org/

Other descriptionN/A

Source locationN/A

Marketing - core concepts and applications

Resource TypePrescribed

Resource RequirementN/A

AuthorPride, W, Elliott, G, Rundle-Theile, S, Waller, D, Paladino, A & Ferrell, O

Year2007

Edition/Volume2ND EDN

PublisherWILEY, BRISBANE.

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

An introduction to economics - concepts for students of agriculture and the rural sector

Resource TypeRecommended

Resource RequirementN/A

AuthorHill, B

Year2006

Edition/Volume3RD EDN

PublisherCABI, OXFORDSHIRE, UK.

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Describe and apply the key concepts of agribusiness marketing in relation to the operation of commodity markets both nationally and internationally
02. Apply the concepts of supply, value chains, product development and marketing processes to marketing
03. Use standard tools to assess commodity marketing risk and opportunities in domestic and international markets.
04. Evaluate agricultural commodity trading instruments and develop pricing and risk management strategies.
05. Communicate and critique investigations of commodities using professional and academic conventions.

Subject options

Select to view your study options…

Start date between: and    Key dates

Epping (Melbourne Polytechnic), 2021, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorGary Clark

Class requirements

WorkShopWeek: 10 - 22
Two 2.00 h workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Assignment (1,800-words). The assignment is based on an agricultural, viticultural, or horticultural marketing enterprise.

N/AAssignmentIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5

Essay (700-words). The essay is based on the evolution of marketing structures for a major agricultural commodity.

N/AOtherIndividualNo15 SILO1, SILO2, SILO3, SILO5

Written Exam (2 hour). The written exam will take place during the end-of-semester final examination period. All subject content is examinable.

N/ACentral examIndividualNo45 SILO1, SILO2, SILO3, SILO4, SILO5