MANAGING MEDIA RELATIONS IN SPORT
Credit points: 15
This subject aims to develop you as a leader in sport by introducing you to strategic issues in the management of the relationship between sport organisations or athletes and the media, including the selection of appropriate strategies in promoting the achievements of sport organisations and athletes. You will critically evaluate the best ways to manage the reputation and image of sport organisations or individual athletes during a crisis or scandal, critically interpret how sport and athletes are represented in the media and be aware of the ways in which the media will seek to use those athletes.
SchoolLa Trobe Business School
Subject Co-ordinatorAshleigh-Jane Thompson
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveYes
Learning ActivitiesThe sport specialisation of the course will be delivered using the case method made famous by the Harvard Business School. By using the case method of teaching as the foundation, the course will make the links between theory and practice explicit. This subject will be delivered using blended technology and block mode intensive, with engagement with the student's workplace within the sport industry.
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Minimum credit point requirementN/A
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Intended Learning Outcomes
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City Campus, 2021, LTU Term 1, Day
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorAshleigh-Jane Thompson
SeminarWeek: 2 - 7
Two 8.00 hours seminar per study period on weekdays during the day from week 2 to week 7 and delivered via face-to-face.
This subject will be delivered in blended mode of delivery, including intensive blocks of two consecutive weekdays.
Sport Media Reflection (1000 words)
Sport Crisis Strategy (2500 words)
|Other||Individual||No||40||SILO1, SILO2, SILO3, SILO5|
Communication Self Analysis (750 Words)
Media Channels Analysis (1000 words and a 5 minute presentation)
|Oral presentation||Individual||No||25||SILO1, SILO5|