MANAGING MEDIA RELATIONS IN SPORT
MGT5MSM
2021
Credit points: 15
Subject outline
This subject aims to develop you as a leader in sport by introducing you to strategic issues in the management of the relationship between sport organisations or athletes and the media, including the selection of appropriate strategies in promoting the achievements of sport organisations and athletes. You will critically evaluate the best ways to manage the reputation and image of sport organisations or individual athletes during a crisis or scandal, critically interpret how sport and athletes are represented in the media and be aware of the ways in which the media will seek to use those athletes.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorAshleigh-Jane Thompson
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveYes
Learning ActivitiesThe sport specialisation of the course will be delivered using the case method made famous by the Harvard Business School. By using the case method of teaching as the foundation, the course will make the links between theory and practice explicit. This subject will be delivered using blended technology and block mode intensive, with engagement with the student's workplace within the sport industry.
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
City Campus, 2021, LTU Term 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorAshleigh-Jane Thompson
Class requirements
SeminarWeek: 2 - 7
Two 8.00 hours seminar per study period on weekdays during the day from week 2 to week 7 and delivered via face-to-face.
This subject will be delivered in blended mode of delivery, including intensive blocks of two consecutive weekdays.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Sport Media Reflection (1000 words) | Assignment | Individual | No | 20 | SILO3, SILO5 |
Sport Crisis Strategy (2500 words) | Other | Individual | No | 40 | SILO1, SILO2, SILO3, SILO5 |
Communication Self Analysis (750 Words) | Other | Individual | No | 15 | SILO4 |
Media Channels Analysis (1000 words and a 5 minute presentation) | Oral presentation | Individual | No | 25 | SILO1, SILO5 |