DESTINATION MARKETING AND MANAGEMENT

THS3DMM

2020

Credit points: 15

Subject outline

In this subject you will examine the management and marketing of tourism destinations at supra-national, national, state, regional and local/city levels. You will cover a variety of topics such as the economics of tourism destinations; tourism demand; destination choice behaviour; destination competitiveness; the role of Destination Marketing Organisations (DMOs); and the role of partnerships and alliances to promote the destination; destination image, branding and marketing; sustainable tourism destination development; and strategic planning. You will learn about the important link between destination marketing and strategic planning for development.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Warwick Frost

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: No

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: (THS1THE OR THS1ITH) AND (BUS1BUF OR MKT1MDP OR BUS1BIB)

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Learning resources

Marketing and Managing Tourism Destinations

Resource Type: Book

Resource Requirement: Prescribed

Author: Alastair M. Morrison

Year: 2013

Edition/Volume: N/A

Publisher: Routledge

ISBN: N/A

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Adaptability and Self-Management

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Describe the role of Destination Management Organisations (DMOs as it applies to destination marketing and management.

02. Analyse the strategic challenges facing destination managers and marketers.

03. Recognise and evaluate special issues as they apply to destination marketing and management

04. Analyse the Destination Competitiveness and Sustainability Model Framework.

Melbourne (Bundoora), 2020, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Warwick Frost

Class requirements

LectureWeek: 31 - 43
One 2.00 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

WorkShopWeek: 32 - 43
One 1.00 hour workshop per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One 2-hour final examinationEquivalent to 2000 words	N/A	N/A	N/A	No	50	SILO1, SILO2, SILO3, SILO4
Destination Competitiveness Report (Group)The Destination Competitiveness Report is a group assessment task. Groups consist of 3-4 students with each student writing 1,400 words.	N/A	N/A	N/A	No	25	SILO1, SILO2, SILO3, SILO4
Destination Image Report (Individual)The Destination Image Report is an individual assessment task of 800 words.	N/A	N/A	N/A	No	15	SILO1, SILO3
Completion of Workshop ActivitiesMark incorporates quality of participation in discussions as well as group discussion leadership (300 words equivalent).	N/A	N/A	N/A	No	10	SILO1, SILO2, SILO3, SILO4

Singapore (SIM), 2020, Semester 2, Day