INTRODUCTION TO EVENT MANAGEMENT

THS1FEM

2020

Credit points: 15

Subject outline

This subject aims to provide an introduction to the event experience. It will introduce both strategic and operational perspectives. Topics include: introduction to events; strategic management; meanings (inclusive of commemorative events); tourism and events; logistics; project management; HRM and volunteers; community events; business events, and developing sustainable events.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Warwick Frost

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 1 - UG

Exchange Students: No

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Learning resources

Strategic Management of Festivals and Events.

Resource Type: Book

Resource Requirement: Prescribed

Author: Frost, W. and Laing, L.

Year: 2012

Edition/Volume: N/A

Publisher: CENGAGE

ISBN: N/A

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Demonstrate an understanding of events, in particular mega, hallmark, commemorative, community and business events, and their role in society through in-class activities, group presentations, seminar participation, and written assessment.

02. Demonstrate an understanding of the processes of conceptualising events and the role of stakeholders in that practice through in-class activities, seminar participation, group presentations and written assessment.

03. Demonstrate an understanding of employing effective event strategies, particularly in terms of project management, logistics, human resources and sustainability through in-class activities, seminar participation, group presentations and written assessment.

04. Demonstrate an ability to research, critically evaluate and communicate effectively through in-class activities, seminar participation, group presentations and written assessment.

Bendigo, 2020, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Warwick Frost

Class requirements

LectureWeek: 31 - 43
One 1.00 hour lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One 1,500-word major essay	N/A	N/A	N/A	No	35	SILO3, SILO4
One final take-home examination (equivalent to a two hour exam and approximately 2500 words)Externally marked, no direct feedback given to students unless requested	N/A	N/A	N/A	No	50	SILO1, SILO2, SILO3, SILO4
One group presentation (equivalent to 5 minutes per student)Equivalent to 250 words per student	N/A	N/A	N/A	No	15	SILO1, SILO4

Melbourne (Bundoora), 2020, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Warwick Frost

Class requirements

LectureWeek: 31 - 43
One 1.00 hour lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One 1,500-word major essay	N/A	N/A	N/A	No	35	SILO3, SILO4
One final take-home examination (equivalent to a two hour exam and approximately 2500 words)Externally marked, no direct feedback given to students unless requested	N/A	N/A	N/A	No	50	SILO1, SILO2, SILO3, SILO4
One group presentation (equivalent to 5 minutes per student)Equivalent to 250 words per student	N/A	N/A	N/A	No	15	SILO1, SILO4

Singapore (SIM), 2020, Semester 2, Day

Overview

Online enrolment: No

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Warwick Frost

Class requirements

SeminarWeek: 31 - 43
One 3.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One 1,500-word major essay	N/A	N/A	N/A	No	35	SILO3, SILO4
One final take-home examination (equivalent to a two hour exam and approximately 2500 words)Externally marked, no direct feedback given to students unless requested	N/A	N/A	N/A	No	50	SILO1, SILO2, SILO3, SILO4
One group presentation (equivalent to 5 minutes per student)Equivalent to 250 words per student	N/A	N/A	N/A	No	15	SILO1, SILO4

Singapore (SIM), 2020, Week 05-16, Day

Overview

Online enrolment: No

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Warwick Frost

Class requirements

SeminarWeek: 5 - 16
One 3.00 hours seminar per week on weekdays during the day from week 5 to week 16 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
One 1,500-word major essay	N/A	N/A	N/A	No	35	SILO3, SILO4
One final take-home examination (equivalent to a two hour exam and approximately 2500 words)Externally marked, no direct feedback given to students unless requested	N/A	N/A	N/A	No	50	SILO1, SILO2, SILO3, SILO4
One group presentation (equivalent to 5 minutes per student)Equivalent to 250 words per student	N/A	N/A	N/A	No	15	SILO1, SILO4