ISSUES MANAGEMENT IN STRATEGIC COMMUNICATION

STC5MSI

2020

Credit points: 15

Subject outline

In an increasingly complex, interconnected and globalised world, Issue and Crisis Management continues to be a prominent practice for organisations ever more aware of public sentiment, reputation protection and the preservation of public trust. Examining issue management across government, NFP and business, the course will examine techniques and strategies for understanding the potential for issues to emerge from both expected and unexpected events. The course will consider formal strategies and techniques which provide effective planning for and responses to these issues aiming to maintain reputations and public confidence. Case studies will be examined to understand the historical foundations of this field and the ongoing challenges which each historical and cultural situation provides. Specific attention will be given to recent forms of issue and crisis management such as, social media campaigns, terrorism and cyber-security.

School: Humanities and Social Sciences (Pre 2022)

Credit points: 15

Subject Co-ordinator: Mark Civitella

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 5 - Masters

Exchange Students: No

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree; OR the Public Relations elective group in Master of Marketing Management (LMMMT) or Master of Marketing (LMMKT); OR a Master of Cyber Security program (SMCYC, SMCYCO, SMCYL, SMCYLO, SMCYB, SMCYBO); OR Online Open Access (SHE) (SHEOOA); OR Master of Business Administration OR approval from the subject coordinator

Co-requisites: N/A

Incompatible subjects: STC5ISM

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

Intended Learning Outcomes

01. Apply basic public relations theories and principles to practice.

02. Plan and implement basic research projects, read and interpret research data as they apply to public relations campaigns.

03. Synthesise broader world knowledge with the principles of public relations in order to create effective public relations campaigns.

City Campus, 2020, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Mark Civitella

Class requirements

SeminarWeek: 31 - 43
Six 6.00 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via blended.
6 blocks of 6 hours taught on Fridays and all day Saturday at the city campus. Timetable the same as STC5ISM

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Major Research essay on set topic (equivalent to 2000-words)	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3
Presentation on issue/ analysis to class managing a response to a Crisis (equivalent to 1500-words).	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3
Research essay on Planning for the Unexpected Crisis (equivalent to 1500-words).	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3