stc5msi issues management in strategic communication

ISSUES MANAGEMENT IN STRATEGIC COMMUNICATION

STC5MSI

2020

Credit points: 15

Subject outline

In an increasingly complex, interconnected and globalised world, Issue and Crisis Management continues to be a prominent practice for organisations ever more aware of public sentiment, reputation protection and the preservation of public trust. Examining issue management across government, NFP and business, the course will examine techniques and strategies for understanding the potential for issues to emerge from both expected and unexpected events. The course will consider formal strategies and techniques which provide effective planning for and responses to these issues aiming to maintain reputations and public confidence. Case studies will be examined to understand the historical foundations of this field and the ongoing challenges which each historical and cultural situation provides. Specific attention will be given to recent forms of issue and crisis management such as, social media campaigns, terrorism and cyber-security.

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsNo

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree; OR the Public Relations elective group in Master of Marketing Management (LMMMT) or Master of Marketing (LMMKT); OR a Master of Cyber Security program (SMCYC, SMCYCO, SMCYL, SMCYLO, SMCYB, SMCYBO); OR Online Open Access (SHE) (SHEOOA); OR Master of Business Administration OR approval from the subject coordinator

Co-requisitesN/A

Incompatible subjectsSTC5ISM

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

Intended Learning Outcomes

01. Apply basic public relations theories and principles to practice.

02. Plan and implement basic research projects, read and interpret research data as they apply to public relations campaigns.

03. Synthesise broader world knowledge with the principles of public relations in order to create effective public relations campaigns.

Subject options

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City Campus, 2020, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMark Civitella

Class requirements

SeminarWeek: 31 - 43
Six 6.00 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via blended.
6 blocks of 6 hours taught on Fridays and all day Saturday at the city campus. Timetable the same as STC5ISM

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Major Research essay on set topic (equivalent to 2000-words)	N/A	N/A	N/A	No	40	SILO1, SILO2, SILO3
Presentation on issue/ analysis to class managing a response to a Crisis (equivalent to 1500-words).	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3
Research essay on Planning for the Unexpected Crisis (equivalent to 1500-words).	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3