STRATEGIC COMMUNICATION WRITING

STC5IRW

2020

Credit points: 15

Subject outline

This subject develops a command of all aspects of professional written communication in a strategic communication context. It covers news style, feature writing, annual reporting and other elements of writing.

School: Humanities and Social Sciences (Pre 2022)

Credit points: 15

Subject Co-ordinator: Mark Civitella

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 5 - Masters

Exchange Students: No

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree or through subject coordinator's approval or be enrolled in LMMMT - Master of Marketing Management or LMMKT - Master of Marketing or Master of Business Administration.

Co-requisites: N/A

Incompatible subjects: STC5WRI

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

Intended Learning Outcomes

01. Compose written public relations materials in a logical, coherent, concise, and appropriate format.

02. Plan and implement basic research projects, read and interpret research data as they apply to public relations campaigns.

03. Apply basic public relations theories and principles to practice.

City Campus, 2020, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Mark Civitella

Class requirements

SeminarWeek: 10 - 10
One 6.50 hours seminar per study period on any day including weekend during the day from week 10 to week 10 and delivered via face-to-face.
Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm

SeminarWeek: 12 - 12
One 6.50 hours seminar per study period on any day including weekend during the day from week 12 to week 12 and delivered via face-to-face.
Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm

SeminarWeek: 12 - 12
One 7.00 hours seminar per study period on any day including weekend during the day from week 12 to week 12 and delivered via face-to-face.
Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm

SeminarWeek: 17 - 17
One 6.50 hours seminar per study period on any day including weekend during the day from week 17 to week 17 and delivered via face-to-face.
Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm

SeminarWeek: 17 - 17
One 7.00 hours seminar per study period on any day including weekend during the day from week 17 to week 17 and delivered via face-to-face.
Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm.

SeminarWeek: 10 - 10
One 7.00 hours seminar per study period on any day including weekend during the day from week 10 to week 10 and delivered via face-to-face.
Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Research and write annual report copy (1,600 words equivalent)	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3
Writing portfolio 1 (1500 words equivalent)	N/A	N/A	N/A	No	30	SILO1, SILO2
Writing portfolio 2 (2000 words equivalent)	N/A	N/A	N/A	No	40	SILO1, SILO2