stc5cps strategic political communication
STRATEGIC POLITICAL COMMUNICATION
STC5CPS
2020
Credit points: 15
Subject outline
This course aims to equip students with a broad understanding of the evolving framework and practices of communication in the political arena. Numerous case studies will be examined both from Australia and overseas. The course will examine the evolving nature of society and the "digital age" and the impact on 'traditional' politics. Further it will explore the role of non-elected 'political professionals' and the burgeoning profession of political communicators. It will examine the contemporary setting of politics as impacted by political communication and the issues of techniques of persuasion such as traditional 'lobbying', social media campaigning, political research, advocacy organisations, online and traditional media and the means by which new social media both serves and distorts in the age of the 24 hour news cycle.
SchoolHumanities and Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectYes
Subject particulars
Subject rules
Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree or through subject coordinator's approval or be enrolled in LMMMT - Master of Marketing Management or LMMKT - Master of Marketing or Master of Business Administration
Co-requisitesN/A
Incompatible subjectsSTC5SPC
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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City Campus, 2020, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMark Civitella
Class requirements
SeminarWeek: 10 - 22
Six 7.00 hours seminar per study period on any day including weekend during the day from week 10 to week 22 and delivered via blended.
3 x classes are held on a Friday and 3 x classes are held on a Saturday. Needs to be timetabled with STC5SPC
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Develop targeted political strategy, utilising communication theory and practice. (3500 words) | N/A | N/A | No | 60 | SILO1, SILO2, SILO3 |
Research essay which examines examples of political communication (equivalent to 1500 words) | N/A | N/A | No | 40 | SILO1, SILO2, SILO3 |