STRATEGIC COMMUNICATION IN SOCIETY

STC5COS

Not currently offered

Credit points: 15

Subject outline

This subject positions the field of strategic communication in society. Using the case study method it explores the role of strategic communication in influencing and changing issues affecting society, including globalisation, sustainability, international development, media ownership and medical and health issues.

School: Humanities and Social Sciences (Pre 2022)

Credit points: 15

Subject Co-ordinator: Natalie McKenna

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 5 - Masters

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: Must be enrolled in Master of Strategic Communication, Graduate Certificate in Strategic Communication or Graduate Diploma in Strategic Communication or Master of Communication (Public Relations) or Graduate Diploma in Communication (Public Relations) ; OR the Public Relations elective group in Master of Marketing Management (LMMMT) or Master of Marketing (LMMKT);

Co-requisites: N/A

Incompatible subjects: STC5SOC

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Develop a sophisticated understanding of strategic communication
02. Demonstrate an advanced understanding of how strategic communication contributes to society
Subject not currently offered - Subject options not available.