stc5ats strategic communication strategy
STRATEGIC COMMUNICATION STRATEGY
STC5ATS
2020
Credit points: 15
Subject outline
This subject demonstrates the links between corporate strategic planning and strategic communication planning and covers the development and evaluation of stakeholder maps, annual strategic communication plans and campaign plans.
SchoolHumanities and Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree or through subject coordinator's approval or be enrolled in LMMMT - Master of Marketing Management or LMMKT - Master of Marketing of Master of Business Administration
Co-requisitesN/A
Incompatible subjectsSTC2SCP OR STC5STA
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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City Campus, 2020, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMark Civitella
Class requirements
SeminarWeek: 31 - 43
One 7.00 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 6.50 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 6.50 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 6.50 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 7.00 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 7.00 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Develop a stakeholder map (1000 words equivalent)The stakeholder map is assessed to demined the student's understanding of public relations and it is combined with a full spectrum analysis. | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4 |
Develop a comprehensive communication plan (2500 words equivalent)The communication plan breaks down a communication strategy into situation analysis, goals, objectives, strategies and tactics as well as communication approach and risk analysis. All three types of communication goal area assessed including risk, reputation and task. | N/A | N/A | No | 40 | SILO1, SILO3, SILO4 |
Critically evaluating an issues management plan (2500 words equivalent)The student is assessed on their ability to provide a critical assessment of an issues management plan. They must provide a clear understanding of the thinking underpinning the GOST or issue based approach to strategic communication. | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |