STRATEGIC COMMUNICATION STRATEGY
STC5ATS
2020
Credit points: 15
Subject outline
This subject demonstrates the links between corporate strategic planning and strategic communication planning and covers the development and evaluation of stakeholder maps, annual strategic communication plans and campaign plans.
School: Humanities and Social Sciences (Pre 2022)
Credit points: 15
Subject Co-ordinator: Mark Civitella
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 5 - Masters
Available as Elective: No
Learning Activities: N/A
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree or through subject coordinator's approval or be enrolled in LMMMT - Master of Marketing Management or LMMKT - Master of Marketing of Master of Business Administration
Co-requisites: N/A
Incompatible subjects: STC2SCP OR STC5STA
Equivalent subjects: N/A
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
City Campus, 2020, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Mark Civitella
Class requirements
SeminarWeek: 31 - 43
One 7.00 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 6.50 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 6.50 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 6.50 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 7.00 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 7.00 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Develop a stakeholder map (1000 words equivalent)The stakeholder map is assessed to demined the student's understanding of public relations and it is combined with a full spectrum analysis. | N/A | N/A | No | 20 | SILO1, SILO2, SILO3, SILO4 |
Develop a comprehensive communication plan (2500 words equivalent)The communication plan breaks down a communication strategy into situation analysis, goals, objectives, strategies and tactics as well as communication approach and risk analysis. All three types of communication goal area assessed including risk, reputation and task. | N/A | N/A | No | 40 | SILO1, SILO3, SILO4 |
Critically evaluating an issues management plan (2500 words equivalent)The student is assessed on their ability to provide a critical assessment of an issues management plan. They must provide a clear understanding of the thinking underpinning the GOST or issue based approach to strategic communication. | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |