STRATEGIC COMMUNICATION AGENCY C

STC3SAC

2020

Credit points: 15

Subject outline

STC3SAC provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University. Students will be given an introduction to real work pressures and opportunities by undertaking projects for clients. Students will be able to apply, in practical terms, the skills and understanding they have developed in a communication degree. It will enable students to move into the workforce in a planned and considered manner. It will also engage the industry in a number of significant ways.

School: Humanities and Social Sciences (Pre 2022)

Credit points: 15

Subject Co-ordinator: Mark Civitella

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: No

Available as Elective: Yes

Learning Activities: N/A

Capstone subject: Yes

Subject particulars

Subject rules

Prerequisites: Enrolment in ABMC, ABSC, ABSCB, HBHS or HBHSB and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Career Ready

Career-focused: Yes

Work-based learning: Yes

Self sourced or Uni sourced:
Uni Sourced

Entire subject or partial subject: N/A

Total hours/days required: 120 hours

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Adaptability and Self-Management

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Applying ethical practice to working with clients on projects.

02. Develop costing plans appropriate to client resources

03. Developing and gathering existing research to inform client options. research

04. Actively marketing the Agency 'consultancy' to current and potential clients

05. Write a communications plan and evaluate its effectiveness.

Melbourne (Bundoora), 2020, Summer , Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Mark Civitella

Class requirements

SeminarWeek: 45 - 0
One 4.00 hours seminar per week during the day from week 45 to week 0 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Up to 120 hours recorded on time management system. (3,000 word equivalence)	N/A	N/A	N/A	No	70	SILO1, SILO2, SILO3, SILO4, SILO5
Final reflection and evaluation document. (1,000 word equivalence).	N/A	N/A	N/A	No	30	SILO1, SILO3, SILO4