STRATEGIC COMMUNICATION AGENCY B

STC3SAB

2020

Credit points: 15

Subject outline

Strategic Communication Agency B is an extension of the first semester STC3SAA Strategic Communication Agency A. It provides students with the opportunity to develop skills in strategic communication within an internal consultancy based at La Trobe University. Students are introduced to real work pressures by undertaking projects for external clients. Students will apply skills and understanding they have developed over the past two years. It will allow students to move into the workforce in a planned and considered manner. It will also engage industry in a number of significant ways. Strategic Communication Agency B addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship requires students to use their creativity to generate new ideas, understand and solve complex problems for clients and adapt and thrive in a fast-changing world.

School: Humanities and Social Sciences (Pre 2022)

Credit points: 15

Subject Co-ordinator: Mark Civitella

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: No

Available as Elective: No

Learning Activities: N/A

Capstone subject: Yes

Subject particulars

Subject rules

Prerequisites: Enrolment in ABMC, ABSC, ABSCB, HBHS or HBHSB and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Adaptability and Self-Management

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Deliver effective presentations to work teams, clients, and publics.

02. Synthesise broader liberal arts knowledge with the principles of public relations in order to create effective public relations campaigns.

03. Compose public relations materials in a logical, coherent, concise, and appropriate format.

04. Develop costing plans appropriate to client resources

05. Create and conduct ethically sound and socially responsible public relations strategies and campaigns.

Melbourne (Bundoora), 2020, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Mark Civitella

Class requirements

SeminarWeek: 31 - 43
One 4.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Written reflection and evaluation (1,000 word equivalent).	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO5
Up to 120 hours recorded on time management system. (3,000 word equivalent)	N/A	N/A	N/A	No	70	SILO1, SILO2, SILO3, SILO4, SILO5