STRATEGIC COMMUNICATION AGENCY A

STC3SAA

2020

Credit points: 15

Subject outline

This subject provides students with the opportunity to develop skills in strategic communication within an internal consultancy based at La Trobe University. Students are introduced to real world pressures and experiences by undertaking innovative projects for clients. Students will apply skills and understanding they have developed over the past two years. Strategic Communication Agency A addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship requires students to use their creativity to generate new ideas, understand and solve complex problems for clients and adapt and thrive in a fast-changing world.

School: Humanities and Social Sciences (Pre 2022)

Credit points: 15

Subject Co-ordinator: Mark Civitella

Available to Study Abroad/Exchange Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: No

Available as Elective: No

Learning Activities: N/A

Capstone subject: Yes

Subject particulars

Subject rules

Prerequisites: Enrolment in ABMC, ABSC, ABSCB, HBHS or HBHSB and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

COMMUNICATION - Cultural Intelligence and Global Perspective

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Adaptability and Self-Management

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Promote a consultancy

02. Frame and revise ideas that can be implemented.

03. Construct a communications plan and evaluate its effectiveness.

04. Develop costing plans appropriate to client resources

05. Consider and demonstrate of ethical practice.

Melbourne (Bundoora), 2020, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Mark Civitella

Class requirements

SeminarWeek: 10 - 22
One 4.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Up to 120 hours recorded on time management system. (3,000 word equivalent)	N/A	N/A	N/A	No	70	SILO1, SILO2, SILO3, SILO4, SILO5
Final written assessment and evaluation (1,000 word equivalent).	N/A	N/A	N/A	No	30	SILO1, SILO2, SILO3, SILO5